Marketing For Pool Companies 101

Nov 14, 2018

<a href="" target="_self">Adam Gregory</a>

Adam Gregory

Award Winning Digital Marketing Consultant - Pool Marketing Expert | US Army Combat Veteran
Pentair, orenda, haviland, zodiac, pool and hot tube alliance, Pool Spa Operators

Marketing for pool companies doesn’t have to be hard.

A good marketing strategy can truly skyrocket your business. But marketing for pool companies takes a bit of work, especially if you’re a beginner. However, there are a handful of essential strategies that can make marketing for pool companies a little easier to handle.

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How to Approach Marketing for Pool Companies

The first and most important item in your marketing arsenal is your website. It’s the cornerstone of your marketing efforts. Everything else you do will lead viewers here.

A company’s website is often a customer’s first impression. Thus, your website design should look professional, be easy to read, and communicate your value up front with a clearly defined value proposition.

Your website should be professional, easy to read, and communicate your value up front.

What sets your company apart from the competition? What benefits do your customers receive by choosing you? Try to answer these questions in 2-3 sentences. Make sure your value proposition is visible on your homepage.

Make Sure Customers Can Find You Easily

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When marketing for pool companies, it’s also important to make sure you’re easy to find. Have your location and contact information easy to find on the homepage of your website.

An additional way to improve your online visibility is through Local SEO. In addition, make sure you’re set up for Google My Business, which helps you appear on Google Search, Maps, and lets you respond to reviews and showcase new products.

Create Great Content

While the website is the linchpin of your pool marketing efforts, you’ll still have to direct people there. Marketing for pool companies often involves creating content that your customers can learn from– this is usually a blog.

Pools are a large investment, and most people want to learn a thing or two before they reach for their wallet. If your blog provides in-depth information on finding a contractor, maintaining a pool, and other commonly asked questions, this will show readers that your company is knowledgeable, helpful, and trustworthy.

A blog will also help drive searchers to your site with a little thing called SEO. SEO stands for search engine optimization. When your website answers commonly searched questions like “how to winterize a pool,” Google bumps you up in its search results. Rather than stuffing your blogs with sales pitches, provide users with relevant information to build trust.

Advertising is another important tool when marketing for pool companies. Pay-per-click advertising through Google AdWords can help your company show up next to relevant searches and drive traffic to your site. You can even draw users in with a special offer on your ad.

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Leverage Social Media

Last but not least in marketing for pool companies, comes social media. Social media allows you to create relationships with customers and show some personality. Fun and family oriented posts on Instagram and Facebook can encourage customers to interact with you and tag you in their posts– Hello, free marketing! Stay in touch with the seasons and trends to keep your audience engaged.

Trust the EWR Digital Experts on Marketing for Your Pool Company

It’s hard to keep up with all of this on your own. If you’re looking for an expert in marketing for pool companies, EWR Digital can help. Contact us today and request a 15-minute call with one of our experts. Give us a call at 713-592-6724 to get started!

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Marketing for Pool Companies 101 | EWR Digital – Houston, TX

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