Paid Media Audit
Get a detailed analysis of how your recent PPC campaign performed
What is a Paid Media Audit
A Paid Media Audit is a detailed analysis of a Paid Media campaign and provides you information about how effective the campaign was.
The audit identifies:
- Return on Spend (ROS)
- Which ads performed the best
- Areas for improvement
Who is a Paid Media Audit For?
Paid Media Audits are for businesses who want a second opinion and/or a more detailed analysis of a past Paid Media campaign.
Signs a Paid Media Audit would be beneficial:
Previous Paid Media campaign did not meet expectations
Lack of data or understanding of results from past Paid Media campaign
Need a deeper analysis of what worked and what didn’t so future campaigns can be more successful
Goals and Objectives
The primary goal is to review an existing Paid Media campaign and provide insights into what worked and what did not.
- Review Paid Media campaign performance
- Identify trends in the data
- List what worked and what did not (success/failures)
How to get started
Your audit includes a free 30 minute audit review/consultation with one of our Paid Media experts. Before we can begin your audit we need you to schedule your review call and answer a questionnaire. This provides us the information we need to complete your audit.
Schedule Review Call
To start the audit process you need to schedule your review call.
Once your review call is scheduled we’ll send you a questionnaire to complete.
Review Your Audit
After you submit your questionnaire we’ll start your audit and have it ready for your review call.
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Is a Paid Media Audit really effective?
Yes! Even if your ads are performing up to your standards there is likely still room for improvement. The market and best practices for PPC ads is always changing, which means if you have optimized your ads in the last 6 months you’re falling behind.
What does my Paid Media Audit reveal?
Your PPC Audit shows you the areas you should optimize and which ones are the highest priority.
- Website Access so we can setup heatmapping (which tracks how users are interacting with your website)
- Google Analytics
Those two give us the data and insights necessary to perform an audit.
What platforms are most common?
- Google Ads
- Google Display
- Microsoft Ads
Can you help me implement the action items listed in my Paid Media audit?
Absolutely! Our Paid Media team can assist you in implementing all of the changes we outline in your audit. We’re a one-stop shop for all your PPC needs.
TIME TO COMPLETION:
10 business days from start of project
A Spreadsheet detailing prioritized action items to implement to improve performance and roadmap
Cost (Per Campaign)
Start by Scheduling Your Review Call
Once your Paid Media Audit is finished you’ll get a chance to speak with one of our Paid Media specialist to review your audit. To start your audit we request you schedule your review call first.