Get strategic insights into your SEO efforts
What is a SEO Audit
A SEO audit is a comprehensive evaluation of a website’s search engine optimization (SEO) performance. It involves a detailed analysis of a website’s technical, content, and linking aspects to identify areas of improvement that can enhance the website’s visibility and ranking on search engines.
During a SEO audit, an expert examines the website’s technical structure, including factors such as site speed, mobile responsiveness, and crawlability. They also evaluate the website’s on-page optimization, including content quality, keyword usage, and meta tags. In addition, they analyze the website’s backlink profile, identifying the quantity and quality of external links pointing to the site.
The purpose of a SEO audit is to identify any issues that may be hindering the website’s search engine performance and provide recommendations for improvement. A thorough SEO audit can help businesses to improve their website’s search engine visibility, increase organic traffic, and ultimately drive more leads and sales.
Some common tools used for SEO audits include Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog. SEO audits can be conducted by in-house teams or by external SEO consultants or SEO agencies.
Why SEO Audits are Important
Search Engine Optimization (SEO) is the combination of the following disciplines:
- Onpage SEO
- Offpage SEO
- Local SEO
- Keyword Research
In order for your SEO efforts to be successful you need individualized strategies for each discipline. That’s why we offer a variety of SEO audits aimed specifically at the SEO topic you need insights into.
Why get a SEO Audit?
A SEO Audit help you answer the following questions:
- Does my website have technical issues that need to be addressed?
- What factors are contributing to the drop in my rankings?
- Is my content well written and structured correctly?
- Which sites are referring links to my website?
- Do I provide a great user experience on my website?
We recommend a yearly audit, and you should regularly be monitoring your website’s analytics and keyword rankings to stay competitive.
Signs your website may need SEO auditing services:
- Low traffic
- high bounce rate
- Significant traffic loss – Penalty and/or Google Update?
- Slow to load
- Outdated or duplicate content
- Broken links (404’s)
- Displaying a “not secure” warning
- Low conversion rate
- Ranking lower than your competitors
Our team will conduct a comprehensive SEO audit of your site. We’ll look at your site’s on-page, off-page, and technical SEO to determine what’s working (and what’s not). We also may look at your Local SEO.
Then we will create a “recommended actions” plan from the best practices of SEO industry.
SEO Audits We Offer
An Onpage SEO Audit examines the content on your website pages to ensure Google can properly read and interpret the content. With Google having over 200+ ranking factors, it can be difficult to know where you should focus your efforts.
Our keyword research process helps find the ideal keywords for your business. We focus on finding commercial keywords that match the purchase intent of your customers, producing the quality and quantity of leads your business needs.
SEO Audit FAQ
Will an audit actually help my SEO rankings?
Yes! Here’s why — our marketing audits not only help you identify potential issues and opportunities, the report also provides information on how to act upon those.
If you follow the steps outlined it’s going to make a positive impact on your marketing efforts.
Can I implement the suggested changes myself?
Absolutely! Your SEO audit is yours to keep and do with what you want.
Of course if you’d like for this to be a white-glove approach we will help you implement all the changes found in your audit.
How much does a SEO audit cost?
Each SEO audit has it’s own cost. In addition, some audits have different tiers that scale with the amount of insights you’re looking for. The cost for each audit is listed on the page for that audit.
How long do SEO audits take?
Most SEO audits take 10 business days, but some vary based on the audit and how much is being audited. The turnaround time is listed on each audit’s page.