Increase strategic advantage with multi-channel and segmented tactics to attract patients in a hyper competitive landscape.
As the healthcare industry evolves, brands that can find, shape, and share their stories in ways that create more in-depth, authentic connections with their audiences will move the marketing status quo.
Whether it is searching for the best-reviewed doctor or making an appointment with a medical practitioner, or a healthcare organization with a new plan, at EWR Digital, we’re the prescription for better healthcare marketing.
Why is Healthcare Marketing Important?
The concept of healthcare is changing.
Various studies show that almost 60% of healthcare consumers run an online search before visiting a clinic, and 44% of them used a mobile device to book their appointment. While 50% of patients prefer a healthcare provider in their health plan’s network, 39% say that reputation is the key to finding a new hospital or doctor.
By 2021, healthcare digital ads will overtake TV ads and make for 46% of total healthcare advertising expenditure.
In addition, businesses and practitioners in the healthcare space must tap into is the 24/7 digital avenue – either video calls with a specialist or chat options to find accurate answers from licensed pharmacists.
Consumers are now, more than ever, seeking greater patient engagement, which focuses on facilitating a two-way interaction between the healthcare providers and consumers. Maintaining healthy relationships is crucial for patient retention, gaining authority, and providing care.
EWR Digital’s healthcare marketing supports this transition by providing convenient, accessible, digitally integrated services that fit into consumers’ hectic lives. Our systems are designed to provide superior customer service and engagement opportunities to maintain patient loyalty.
How Does Healthcare Marketing Work?
A medical marketing agency can help you be more accessible to your potential clientele. What you need are the services of EWR Digital to attract more patients to your facility by improving your online brand, and increase revenue while optimizing the costs.
How Does Healthcare Marketing Work?
- Understand what the users are searching for and provide accurate information
- Get a competitive edge on other local companies in the healthcare industry
- Create enhanced and personalized user experiences to retain engagement
Medical Digital Marketing Services
Without a healthy marketing plan in place, you may be unknowingly losing potential consumers to your competition. By making your brand more visible, you can triple your customer reach. Since 1999, EWR Digital (formally known as eWebResults) has been in the business of providing marketing services to the healthcare industry. With our extensive knowledge, we helped several medical professionals and practices craft actionable digital marketing campaigns.
Based on your requirement, we may suggest a few or all of our services, including:
HIPAA-Compliant Website Development
As with any other industry, your official website is your identity, which means you can draw more people with a neatly structured website with accurate information. We make the needed tweaks and develop a professional website that complies with HIPAA (Health Insurance Portability and Accountability Act) laws.
Mobile Responsive Design
People on the go use mobile devices to get instant answers to their problems. If a website does not have a mobile-friendly web design, users will not be inclined to stay. Our agency specializes in creating mobile-responsive web design or healthcare websites to improve patient conversion rates.
Your target demographic is already seeking you out; now, it is your turn to impress them to choose your facility. We add multiple calls to action on every page so that they get motivated to make their decision. A contact form not only adds authenticity but also allows you to communicate with the users through various marketing channels.
Social Media Marketing
B2B Medical Advertising
Trusted marketing experts
Contributing Writers with articles in
Benefits of Healthcare Digital Marketing
52% of users Google medical information about treatment options, and digital marketing is a cost-effective way to reach your targeted audience.
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