Healthcare Marketing Agency

Increase strategic advantage with multi-channel and segmented tactics to attract patients in a hyper competitive landscape.

Are you looking to promote your healthcare products or services and drive more patients to your organization? Look no further than EWR Digital, a leading healthcare marketing agency. Our team of experts specializes in developing customized marketing strategies that are tailored to your specific needs and goals.

As the healthcare industry evolves, brands that can find, shape, and share their stories in ways that create more in-depth, authentic connections with their audiences will move the marketing status quo.

We’ll work with you to understand your target audience and develop compelling content that resonates with them. From there, we’ll implement digital marketing strategies such as SEO, PPC advertising, and social media marketing to reach your target audience and drive more traffic to your website.

At EWR Digital, we also understand the importance of measuring and analyzing the results of our marketing efforts. We’ll track and report on the success of our campaigns, making adjustments as needed to ensure that we’re meeting your goals.

Don’t let your healthcare products or services go unnoticed. Whether it is searching for the best-reviewed doctor or making an appointment with a medical practitioner, or a healthcare organization with a new plan, at EWR Digital, we’re the prescription for better healthcare marketing.

• Urgent Care
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Healthcare marketing refers to the process of promoting and advertising healthcare products, services, and organizations to patients, healthcare providers, and other relevant stakeholders. In simple terms, it is the application of marketing principles and strategies in the healthcare industry to attract and retain customers, increase awareness, and improve the overall health outcomes of the target population.

There are various subcategories that fall within healthcare marketing, including:

• Product marketing – this involves promoting healthcare products such as drugs, medical devices, and healthcare technology to healthcare providers and patients.
• Service marketing – this involves marketing healthcare services such as hospital care, diagnostic services, and telemedicine to patients and healthcare providers.
• Provider marketing – this involves marketing healthcare providers such as doctors, nurses, and other medical professionals to patients and other healthcare providers.
• Patient marketing – this involves marketing healthcare services and products to patients directly, using various channels such as social media, email, and mobile apps.
• Pharmaceutical marketing – this involves promoting pharmaceutical products such as prescription drugs to healthcare providers and patients.
• Health insurance marketing – this involves promoting health insurance plans to individuals, employers, and other organizations to provide access to healthcare services.

Overall, healthcare marketing plays a vital role in the healthcare industry by helping to inform and educate patients and healthcare providers, driving demand for healthcare products and services, and ultimately improving the health outcomes of the target population.

Various studies show that almost 60% of healthcare consumers run an online search before visiting a clinic, and 44% of them used a mobile device to book their appointment. While 50% of patients prefer a healthcare provider in their health plan’s network, 39% say that reputation is the key to finding a new hospital or doctor.

By 2021, healthcare digital ads will overtake TV ads and make for 46% of total healthcare advertising expenditure.

In addition, businesses and practitioners in the healthcare space must tap into is the 24/7 digital avenue – either video calls with a specialist or chat options to find accurate answers from licensed pharmacists.

Consumers are now, more than ever, seeking greater patient engagement, which focuses on facilitating a two-way interaction between the healthcare providers and consumers. Maintaining healthy relationships is crucial for patient retention, gaining authority, and providing care.

EWR Digital’s healthcare marketing supports this transition by providing convenient, accessible, digitally integrated services that fit into consumers’ hectic lives. Our systems are designed to provide superior customer service and engagement opportunities to maintain patient loyalty.

How Does Healthcare Marketing Work?

Healthcare marketing is a strategic approach to promoting healthcare products, services, and brands to target audiences. It works by leveraging various marketing channels and techniques to connect with potential patients, educate them about the benefits of a particular healthcare offering, and persuade them to take action, such as booking an appointment, buying a product, or signing up for a service.

The process of healthcare marketing typically involves the following steps:

1. Identifying target audiences: The first step is to define the ideal patient or customer for a particular healthcare offering. This involves researching and analyzing demographics, behaviors, and preferences to understand what motivates potential patients to seek healthcare services.
2. Creating compelling messaging: Once the target audience is identified, healthcare marketers must develop messaging that resonates with their interests and concerns. This messaging should focus on the benefits of the healthcare offering and how it can address the specific needs of the patient.
3. Choosing the right marketing channels: Healthcare marketers must decide on the most effective channels to reach their target audience. This can include digital channels such as social media, email, search engine marketing, and content marketing, as well as traditional channels such as TV, radio, and print ads.
4. Implementing marketing campaigns: Healthcare marketers then execute marketing campaigns that are designed to generate leads and convert potential patients into actual patients. This can include tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media advertising, email marketing, and content marketing.
5. Analyzing results: Finally, healthcare marketers must analyze the results of their marketing campaigns to determine what is working and what is not. This involves measuring metrics such as website traffic, click-through rates, conversion rates, and return on investment (ROI), and making adjustments to campaigns based on this data.

Overall, healthcare marketing works by using targeted messaging and strategic marketing tactics to attract, engage, and convert potential patients into loyal customers. By effectively communicating the benefits of healthcare products and services, healthcare marketers can help healthcare businesses grow and thrive in a competitive marketplace.

Launching an expensive marketing campaign that has a national or even global reach may not be possible for small practices, healthcare networks, independent medical professionals, and local pharmacies. In such cases, digital marketing is the most effective strategy to reach your target consumers.

A medical marketing agency can help you be more accessible to your potential clientele. What you need are the services of EWR Digital to attract more patients to your facility by improving your online brand, and increase revenue while optimizing the costs.

“SEO has helped us increase our online visibility and drive more traffic to our website, resulting in increased patient referrals and revenue.” – Dr. John Noseworthy, Former President and CEO of Mayo Clinic

Healthcare Marketing Case Studies

Here are 5 case studies of healthcare companies that benefited from SEO or digital marketing to grow their business:

1. Mayo Clinic – Mayo Clinic is a nonprofit medical practice and research group that used digital marketing to improve its online presence and drive more traffic to its website. By optimizing its website for search engines and creating educational content, Mayo Clinic was able to increase its website traffic by over 30% in just 6 months, resulting in more patient referrals and revenue.
2. Doctor.com – Doctor.com is a healthcare technology company that used SEO to improve its website’s search engine rankings and drive more organic traffic to its site. By focusing on local SEO and creating high-quality content, Doctor.com was able to increase its organic search traffic by over 200% and improve its conversion rates.
3. 1-800-DENTIST – 1-800-DENTIST is a dental referral service that used digital marketing to improve its online presence and increase its customer base. By creating a mobile-responsive website and optimizing its content for search engines, 1-800-DENTIST was able to increase its website traffic by over 50% and generate more leads.
4.  HCA Healthcare is a healthcare services provider that used digital marketing to improve its brand awareness and reach more potential patients. By creating targeted ads on social media platforms and using search engine marketing (SEM), HCA Healthcare was able to increase its website traffic and generate more leads, resulting in more patient referrals and revenue.
5. Aetna – Aetna is a health insurance company that used digital marketing to improve its customer engagement and retention. By creating personalized content and using email marketing, Aetna was able to increase its customer satisfaction and reduce its customer churn rate by 3%, resulting in increased revenue and profits.

These case studies demonstrate how healthcare companies can benefit from SEO and digital marketing to grow their business, increase their online presence, and reach more potential customers or patients.

People on the go use mobile devices to get instant answers to their problems. If a website does not have a mobile-friendly web design, users will not be inclined to stay. Our agency specializes in creating mobile-responsive web design or healthcare websites to improve patient conversion rates.

Your target demographic is already seeking you out; now, it is your turn to impress them to choose your facility. We add multiple calls to action on every page so that they get motivated to make their decision. A contact form not only adds authenticity but also allows you to communicate with the users through various marketing channels.

Why SEO Matters for Healthcare Companies

SEO (Search Engine Optimization) is important for healthcare companies for several reasons:

Increased online visibility – By optimizing their website for search engines, healthcare companies can improve their online visibility and make it easier for potential customers or patients to find them when searching for relevant healthcare-related keywords or phrases.

Improved user experience – SEO can also improve the user experience of a healthcare company’s website by making it easier to navigate and find relevant information. This can lead to increased engagement and improved customer or patient satisfaction.

Cost-effective marketing – SEO is a cost-effective way to market a healthcare company compared to traditional advertising methods, such as TV or print ads. By improving their search engine rankings, healthcare companies can attract more traffic to their website without spending a lot of money on advertising.

Credibility and trust – Higher search engine rankings can also increase a healthcare company’s credibility and trustworthiness in the eyes of potential customers or patients. Being at the top of search results suggests that the company is a reputable source of information or services.

EWR Digital

Comprehensive Healthcare Marketing Solutions from EWR Digital

EWR Digital is a full-service digital marketing agency for the medical and healthcare industry. We believe in building and retaining long-term partnerships with all our clients, which is why we send you transparent and detailed monthly reports on our progress. We have a competent team of web designers and developers, USA-based writers who understand the ins-and-outs of the medical space.