Digital Marketing Resources | EWR Digital

EWR’s Digital Marketing Resource Center

Welcome to our digital marketing resource center, where we share our expertise and insights on the latest trends and best practices in digital marketing. Explore our collection of podcasts, blogs, and white papers on topics such as SEO, social media, content marketing, email marketing, and more. Our content is designed to help you stay up-to-date and improve your digital marketing performance.

Learn more from the experts in SEO & internet marketing. Stay up to date on industry trends, developing techniques and leading technology that will impact your bottom line. Access research, white papers, and case studies that cover a range of topics such as corporate branding, website design & development, search engine optimization, and digital marketing.

Browse our expanding collection of resources:

email marketing, paid advertising, social media, content, website

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Build Your Brand Mania - EWR Digital

Build Your Brand Mania Book

The missing piece of internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that attracts their ideal customers.

Yes, traffic is very important for getting your prospects to find you online. However, most social psychologists would agree the secret sauce for small business owners, entrepreneurs, and salespeople is being chosen over your competition is to be viewed as a “Trusted Advisor”.

In this book, Matt Bertram reveals tactics and strategies to quickly build authority and create “trusted advisor status” in your market to dramatically gain mindshare with your prospects as well as increase your web presence, dominate your niche, and generate more leads online than ever before!

Rise of the Personal Brand - EWR Digital

Rise of The Personal Brand Book

The immense impact social media has on our personal and professional lives today gives rise in an unprecedented way to the importance of personal branding.

Every move online is broadcasted, tracked and evaluated by others. This leads to increased social pressure, but opens a door to unique branding opportunities for the few with the courage to put themselves on display.

This is a collection of real stories from some of Houston’s top influencers, entrepreneurs and small business owners and how their brands and businesses are built.

The hope and vision of the book is to share encouragement for entrepreneurs building their brands and to benefit from the combined knowledge and experiences shared.

SEO Optimized Web Hosting

SEO Optimized Web Hosting

Hosting built to maximize your SEO potential at an all inclusive cost.

Everything you need included in the price

We believe hosting accounts should include everything you need and you shouldn’t be nickled and dimed into having a secure and efficient website.

We know that when it comes to performance and security, whats good for you is good for us so we want to make sure completely setup.

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    • Security, SSL Certificates, Daily backups and Faster speeds ALL INCLUDED!
Search SEO Book by Matt Bertram
Know, Like, Trust by Matt Bertram-min
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Digital Marketing & SEO Glossary 

Wanting to learn more about SEO, paid media, branding, or a variety of other marketing topics? Visit our Marketing Insights Blog to expand your knowledge.

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Recommended Podcasts

Best SEO Podcast
Unknown Secrets of Internet Marketing
Better Business Bureau
Business Houston Podcast
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Google Resources for Online Marketing

Our research and experience have led us to discover some of the best internet marketing strategies out there. We’ve learned them, we’ve tested them, and we’ve prescribed them for our clients. Here at EWR Digital, we believe that knowledge should be shared, which is why we’ve created this page just for you.

Here you’ll discover tools and resources for better SEO.

This tops the list of our favorite SEO tools. It’s the go-to tool for internet marketing, and we can’t live without it. Wanna understand your audience better? This tool will help you do it. Get detailed data on activity on your website, including:

  • site visits
  • traffic details
  • and so much more

Learn more about Google Analytics

Google Analytics - Insights - EWR Digital
Take a look at how your site appears in search and learn how to influence different appearance elements and improve HTML.

Pull data from the past 90 days on devices, site errors, countries, pages, top search queries, and more.

This data helps you determine who is accessing your site, when, where, and on what devices, as well as which pages are most popular.

Learn more about Google Search Console

Google Search Console - Insights - EWR Digital
Visualize all your data in one place, in an easy-to-read, easily shareable format. Google Data Studio allows you to easily visualize integrated data from:
  • Google Search Console
  • YouTube
  • Google Analytics and AdWords
  • Google Spreadsheets

Learn more about Google Data Studio

Google Data Studio - Insights - EWR Digital
As an AdWords tool, the Keyword Planner makes keyword research super easy and efficient. Quickly delve into data on search traffic, discover new keyword ideas, and more.
  • Search for new keyword and group ideas
  • Get search volume for a list of keywords/group them into ad groups
  • Get traffic estimates for keywords
  • Multiply keywords lists to get new keyword ideas

Learn more about Keyword Planner

Google Adwords v3 - Keyword Planner - Insights - EWR Digital
Lighthouse is an open-source, automated tool for improving the quality and speed of websites. You can run it against any web page to get Audits for:
  • Perfomance
  • Accessibility
  • Progressive Web Apps
  • SEO

Learn more about Google Lighthouse

Google Lighthouse - Insights - EWR Digital
Google Trends analyzes the popularity of top search queries in Google Search. It uses graphs to compare the search volume of different queries over a period of time.
  • Compare search volume of keywords over time
  • Discover event-triggered spikes in keyword search volume
  • Learn what people in your target market are searching for
  • Find topics to write about and enhance your blog

Learn more about Google Trends

Trends - Insights - EWR Digital
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Other Recommended Internet Marketing Tools

SEMrush is the perfect tool to get all of the insights on your strategies as well as your competitors’ strategies. You can view:
  • Display Advertising
  • Organic Search
  • Paid Search
  • Link Building

Learn more about SEMrush

SEMrush - Insights - EWR Digital
Discover what each contact wants and deliver the most effective message to convert them from visitors to leads, to customers, to advocates.
  • CRM
  • Email Automation
  • Sales Automation
  • Agency Solutions

Learn more about ActiveCampaign

ActiveCampaign - Insights - EWR Digital
There’s a lot of information out there, and MozBar gets you the information you need most – fast. With one glance at the MozBar, you can access:
  • Link metrics
  • Page overlay
  • Keyword difficulty
  • Page Authority and Domain Authority scores

Learn more about Mozbar

Mozbar - Insights - EWR Digital
The CognitiveSEO toolset is a complete digital marketing solution. The tool flags all possible SEO issues and provides recommendations on how to fix them.
  • SERP Rank Tracking
  • Competitor Analysis
  • Keyword Suggestions
  • Link Building

Learn more about CognitiveSEO

CognitiveSEO - Insights - EWR Digital

The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites. It’s used to:

  • Find Broken Links, Errors & Redirects
  • Analyse Page Titles & Meta Data
  • Review Meta Robots & Directives
  • Discover Exact Duplicate Pages

Learn more about Screaming Frog

Screaming Frog - Insights - EWR Digital
Ahrefs is an All-in-one SEO toolset used by marketers from the world’s leading companies. It’s main features allow you to:
  • Optimize Your website
  • Analyze your competitors
  • Study what customers are searching for
  • Track your ranking progress

Learn more about Ahrefs

Ahrefs - Insights - EWR Digital
Ubersuggest is a free SEO tool that specializes in generating new keyword ideas. Its main features allow you to:
  • Keyword research
  • Domain overview
  • Top SEO pages of your competitors
  • Check backlinks

Learn more about Ubersuggest

Ubersuggest - Insights - EWR Digital
Crazy Egg is a website optimization tool designed to help businesses & digital agencies analyze visitor’s behavior. These are some of the features:
  • Website Visitor Activity Tracking
  • multiple domain tracking
  • Reporting & Statistics
  • A/B Testing

Learn more about Crazy Egg

Crazy Egg - Insights - EWR Digital

Recommended BLOGS

Great old school blogs that are still around:

SEO by the Sea, SEO Theory, Vanseo Design

Enterprise to Small Business

Customized Digital Marketing For Many Industries

Every company and industry has its unique set of challenges when it comes to digital marketing. Our breadth of experience has provided us with extensive knowledge in developing proven strategies across many different sectors, ensuring your online marketing efforts will be successful, regardless of your industry.

Here are some examples of the industries we have generated incredible results for our client partners:

What do we do best - EWR Digital

Digital Marketing Services

We offer end-to-end digital marketing services, from strategy and analytics to web creative and search engine optimization, to help transform your digital presence and make your marketing efforts effective!

We build top of the line websites with enterprise SEO in mind — rank higher right out of the gate.

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Digital Strategy

A digital strategy is a comprehensive plan that outlines how an organization will leverage digital technologies and channels to achieve its specific business objectives and goals.

  • Digital Strategy Consulting
  • Marketing Audits
  • Marketing Workshops
  • Paid Consulting Sessions
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SEO Services

SEO services are professional strategies and techniques employed to optimize a website's visibility in search engine results, ultimately enhancing its organic traffic and online presence.

  • Onpage SEO
  • Offpage SEO
  • Technical SEO
  • Local SEO
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Web Design

Web design and development is the process of creating and arranging the visual elements, layout, and user interface of a website to ensure it is aesthetically appealing, user-friendly, and functional, with the goal of delivering a positive user experience and achieving the website's intended objectives.

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Paid Search (PPC)

Paid search PPC management entails optimizing and overseeing pay-per-click campaigns to maximize effectiveness and return on investment through strategic keyword selection and bid management.

  • Omni-Channel PPC Advertisting
  • Google Local Ads
  • Retargeting Campaigns
  • Landing Pages
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Analytics & Analysis

Web analytics involves tracking and analyzing data related to website or app performance, user behavior, and engagement to optimize online strategies and outcomes.

  • Track Campaign Performance
  • Understand Your Website’s Engagement
  • Market & Competitor Insights
  • Google Adwords Preformance & Analysis
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Public Relations

Online PR involves managing a brand's image through digital channels, utilizing platforms like social media and news websites to shape public perception and build positive relationships.

  • Podcast Pitching
  • Social Media Marketing
  • Press Releases
  • Crisis Management
  • Bylines
EWR Digital

Our Digital Marketing Blogs

SEO: The Language of AI

SEO: The Language of AI

Have you ever considered the possibility that we’re all living in a giant computer program? While it may seem like a far-fetched idea, there’s no denying that our world is becoming increasingly digital. And as we spend more and more of our lives online, it’s not hard to imagine that our entire reality could one day be contained within a vast network of computers and servers. In this brave new world, SEO is more than just a tool for boosting your website’s visibility – it’s the language we need to learn if we want to communicate with the AI that controls our digital universe. Join me as we explore the fascinating intersection of technology and philosophy, and discover how SEO can help us thrive in a world that’s becoming more digital by the day.