Unify your brand identity across the public web and AI systems. Become the definitive reference that search engines, LLMs, and customers trust.
Actionable Insights. Executive-Level Strategy. Real-World Results.
In a noisy digital landscape, decision-makers don’t need more content—they need clarity. That’s what this resource center delivers. From enterprise SEO strategies and paid media frameworks to thought leadership on emerging tech like AI and GA4, these insights are curated to help CMOs, marketing leaders, and business owners make smarter, faster, more profitable decisions. Backed by 20+ years of hands-on experience across industries, this is strategy you can trust.
EWR’s Digital Marketing Resource Center
Welcome to our digital marketing resource center, where we share our expertise and insights on the latest trends and best practices in digital marketing. Explore our collection of podcasts, blogs, and white papers on topics such as SEO, social media, content marketing, email marketing, and more. Our content is designed to help you stay up-to-date and improve your digital marketing performance.
Learn more from the experts in SEO & internet marketing. Stay up to date on industry trends, developing techniques and leading technology that will impact your bottom line. Access research, white papers, and case studies that cover a range of topics such as corporate branding, website design & development, search engine optimization, and digital marketing.
Browse our expanding collection of resources:
LLM Visibility Report™ 2025 – Industry Study
The LLM Visibility Report™ 2025 – Industry Study is the first dedicated research project examining how brands surface across AI-powered platforms, including search engines, large language models, and generative assistants. Drawing from proprietary data and industry benchmarks, this report provides executives with a roadmap for navigating the new visibility economy.
Developed by the strategy and SEO experts at EWR Digital, the Report builds on more than 25 years of digital growth consulting. It integrates insights from the LLM Visibility Stack™ framework and the LLM Visibility Index™ benchmark, offering businesses a clear picture of where they stand — and where the market is headed.
Inside the LLM Visibility Report™ 2025, you’ll discover:
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The industries leading in AI-driven visibility today
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Key ranking factors influencing brand discoverability in LLMs
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Sector-by-sector benchmarks across law, healthcare, energy, and industrial markets
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Predictions for how generative AI will reshape visibility in the next 24 months
The definitive benchmark on how businesses are discovered, ranked, and surfaced in the era of large language models. Published annually by EWR Digital.
“We track brand surfacing like an air traffic controller monitors flights — across multiple skies, not just Google’s.” – Matthew Bertram, Lead Strategist, EWR Digital
Our marketing experts have been published on
Forbes
Why These Insights Matter
This isn’t another marketing blog full of fluff. Every insight we publish is designed to solve a real challenge, answer a strategic question, or equip you with a new tool to execute. Whether you’re launching a new campaign, rethinking your digital stack, or scaling revenue, these articles give you a competitive edge in the channels that matter most—SEO, paid ads, brand positioning, and full-funnel strategy.
Build Your Brand Mania Book
The missing piece of internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that attracts their ideal customers.
Yes, traffic is very important for getting your prospects to find you online. However, most social psychologists would agree the secret sauce for small business owners, entrepreneurs, and salespeople is being chosen over your competition is to be viewed as a “Trusted Advisor”.
In this book, Matt Bertram reveals tactics and strategies to quickly build authority and create “trusted advisor status” in your market to dramatically gain mindshare with your prospects as well as increase your web presence, dominate your niche, and generate more leads online than ever before!
SEO Optimized Web Hosting
Hosting built to maximize your SEO potential at an all inclusive cost.
Everything you need included in the price
We believe hosting accounts should include everything you need and you shouldn’t be nickled and dimed into having a secure and efficient website.
We know that when it comes to performance and security, whats good for you is good for us so we want to make sure completely setup.
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- No initial add-ons needed
- No hidden fees
- Security, SSL Certificates, Daily backups and Faster speeds ALL INCLUDED!
EWR Digital
Recommended Podcasts
Best SEO Podcast
Unknown Secrets of Internet Marketing
Better Business Bureau
Business Houston Podcast
EWR Digital
Digital Marketing & SEO Glossary
Wanting to learn more about SEO, paid media, branding, or a variety of other marketing topics? Visit our Marketing Insights Blog to expand your knowledge.
EWR Digital
Google Resources for Online Marketing
Here you’ll discover tools and resources for better SEO.
This tops the list of our favorite SEO tools. It’s the go-to tool for internet marketing, and we can’t live without it. Wanna understand your audience better? This tool will help you do it. Get detailed data on activity on your website, including:
- site visits
- traffic details
- and so much more
Learn more about Google Analytics
Pull data from the past 90 days on devices, site errors, countries, pages, top search queries, and more.
This data helps you determine who is accessing your site, when, where, and on what devices, as well as which pages are most popular.
Learn more about Google Search Console
- Google Search Console
- YouTube
- Google Analytics and AdWords
- Google Spreadsheets
Learn more about Google Data Studio
- Search for new keyword and group ideas
- Get search volume for a list of keywords/group them into ad groups
- Get traffic estimates for keywords
- Multiply keywords lists to get new keyword ideas
Learn more about Keyword Planner
- Perfomance
- Accessibility
- Progressive Web Apps
- SEO
Learn more about Google Lighthouse
- Compare search volume of keywords over time
- Discover event-triggered spikes in keyword search volume
- Learn what people in your target market are searching for
- Find topics to write about and enhance your blog
Learn more about Google Trends
EWR Digital
Other Recommended Internet Marketing Tools
- Display Advertising
- Organic Search
- Paid Search
- Link Building
Learn more about SEMrush
- CRM
- Email Automation
- Sales Automation
- Agency Solutions
Learn more about ActiveCampaign
- Link metrics
- Page overlay
- Keyword difficulty
- Page Authority and Domain Authority scores
Learn more about Mozbar
The CognitiveSEO toolset is a complete digital marketing solution. The tool flags all possible SEO issues and provides recommendations on how to fix them.
- SERP Rank Tracking
- Competitor Analysis
- Keyword Suggestions
- Link Building
Learn more about CognitiveSEO
The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites. It’s used to:
- Find Broken Links, Errors & Redirects
- Analyse Page Titles & Meta Data
- Review Meta Robots & Directives
- Discover Exact Duplicate Pages
Learn more about Screaming Frog
- Optimize Your website
- Analyze your competitors
- Study what customers are searching for
- Track your ranking progress
Learn more about Ahrefs
- Keyword research
- Domain overview
- Top SEO pages of your competitors
- Check backlinks
Learn more about Ubersuggest
Crazy Egg is a website optimization tool designed to help businesses & digital agencies analyze visitor’s behavior. These are some of the features:
- Website Visitor Activity Tracking
- multiple domain tracking
- Reporting & Statistics
- A/B Testing
Learn more about Crazy Egg
Recommended BLOGS
Great old school blogs that are still around:
Enterprise to Small Business
Customized Digital Marketing For Many Industries
Every company and industry has its unique set of challenges when it comes to digital marketing. Our breadth of experience has provided us with extensive knowledge in developing proven strategies across many different sectors, ensuring your online marketing efforts will be successful, regardless of your industry.
Here are some examples of the industries we have generated incredible results for our client partners:
Crypto Digital Marketing Services
EWR Digital: Elevate Your Digital Presence, Dominate Your Market!
We offer end-to-end digital marketing solutions designed to transform your online presence and maximize your marketing impact. We engineer top-tier, SEO-optimized WordPress platforms designed to rank higher from day one, setting the foundation for long-term success.
For over 26 years, industry leaders have trusted us to deliver strategic SEO, PPC, and digital marketing that fuels sustainable growth. Ready to dominate your market? Your transformation starts today.
Digital strategy is your roadmap to growth. At EWR Digital, we craft data-driven plans that leverage cutting-edge technology and digital channels to achieve your business goals—delivering real results that last.
- Digital Strategy Consulting
- Marketing Audits
- Marketing Workshops
- Paid Consulting Sessions
Our SEO services use proven strategies to boost your website’s visibility, increase organic traffic, and strengthen your online presence, ensuring you stay ahead in search rankings.
We craft visually stunning, user-friendly, and high-performing websites designed to engage visitors, enhance user experience, and drive results. From layout to functionality, we ensure your site aligns with your brand and business goals.
- New Website Builds
- Full Website Redesigns
- CRO
- Web Support
Our paid search PPC management focuses on strategic keyword targeting, bid optimization, and performance tracking to maximize your ad spend and drive high-value conversions.
- Omni-Channel PPC Advertisting
- Google Local Ads
- Retargeting Campaigns
- Landing Pages
We track and analyze website and user behavior to uncover insights that optimize performance, enhance engagement, and drive smarter digital strategies.
- Track Campaign Performance
- Understand Your Website’s Engagement
- Market & Competitor Insights
- Google Adwords Preformance & Analysis
We shape and protect your brand’s reputation through strategic digital PR, leveraging news sites, social media, and online platforms to enhance visibility, credibility, and audience trust.
- Podcast Pitching
- Social Media Marketing
- Press Releases
- Crisis Management
- Bylines
EWR Digital
Our Digital Marketing Blogs
SEO: The Language of AI
Have you ever considered the possibility that we’re all living in a giant computer program? While it may seem like a far-fetched idea, there’s no denying that our world is becoming increasingly digital. And as we spend more and more of our lives online, it’s not hard to imagine that our entire reality could one day be contained within a vast network of computers and servers. In this brave new world, SEO is more than just a tool for boosting your website’s visibility – it’s the language we need to learn if we want to communicate with the AI that controls our digital universe. Join me as we explore the fascinating intersection of technology and philosophy, and discover how SEO can help us thrive in a world that’s becoming more digital by the day.
How Sugar Land Businesses Can Win with Local SEO
If you’re running a business in Sugar Land, you’ve probably noticed that your competitors seem to dominate Google Maps and local search results. You type in your service, say, “plumber near me” or “best bakery in Sugar Land”, and somehow, it’s always the same few...
How to Refine Search Results: Advanced Tips, Filters & SEO Insights for 2025
Searching the internet can be a powerful tool for finding information, but it can also be overwhelming. With millions of results returned for even the simplest of queries, it can be difficult to find exactly what you’re looking for. Fortunately, there are ways to refine your search results and narrow down the information to the most relevant and useful.
The first step to refining your search results is to be specific with your query. Instead of searching for a broad topic, try to narrow it down to a specific question or term. For example, if you’re looking for information on vegan recipes, try searching for “easy vegan dinner recipes” instead of just “vegan recipes.” This will help to eliminate irrelevant results and focus your search on what’s most important to you.
Another way to refine your search results is to use advanced search operators. These are special commands that you can add to your search query to get more specific results. For example, you can use quotation marks around a phrase to search for an exact match, or use the “site:” operator to search only within a specific website.
Finally, don’t be afraid to experiment with different search engines and tools. While Google is the most popular search engine, there are many other options available that may provide better results for your specific needs. Additionally, there are specialized search engines and tools available for specific types of information, such as academic research or job listings.
By using these strategies and tools, you can refine your search results and find exactly what you’re looking for with greater ease and efficiency
Responsive Web Design for Oil & Gas Businesses: A Comprehensive Guide for 2025
Discover why responsive web design is crucial for oil and gas businesses and learn how to implement best practices for creating adaptable and user-friendly websites across devices.
Want a Strategy Built Around Your Business?
These insights are just the beginning. If you’re ready to apply this thinking to your business, our digital strategy consultants can help. We partner with organizations to translate insight into execution, aligning your marketing investments with measurable business outcomes. Book a call today to get a custom strategy session tailored to your growth goals.