Website hosting may be an afterthought for many business owners, founders, and professionals ready to strike out on their own. However, this is a big mistake. Choosing SEO-Friendly hosting is essential to a website’s performance, user experience, convertibility, and...
Despite what you may have heard, incorporating SEO-forward copywriting into your work doesn't have to be difficult. In fact, successful SEO copywriters can create enthralling, informative content that subtly integrates SEO keywords. They understand the importance of...
Local SEO is an important marketing tactic that helps customers find businesses based on their location. It's especially important for brick-and-mortar businesses to ensure people searching can find them. While many marketers limit their local SEO optimization to...
Lauren Liebhaber is a Senior Staff Writer for Stacker with a passion for covering breaking news, current events, and local journalism. Though currently based in Salem, Massachusetts, upstate New York will always be where she calls home. Lauren grew up in Clinton,...
Every brand wants to get the attention of prospective customers, and storytelling is an excellent way to get a target audience interested in a brand. Brand storytelling is the process of using narratives to engage your customers and shape your brand's identity. Even...
One of the key factors that drive consumers' purchase decisions is brand awareness. The first stage in the customer journey drives a consumer's curiosity about a product. While the journey is usually non-linear and occurs over a period of time, strong brand awareness...
We understand how important it is for a business owner to keep their thumb on the marketing pulse. Marketing trends shift each year. Those marketing trend shifts are fueled by a number of factors. It could be new technology or consumer evolution causing these...
Blogging can be a great tool for increasing your website's traffic and generating a following of loyal, repeated users. Unfortunately, many businesses and influencers who host blogs find it challenging to establish a strong readership base. Attracting readers—and...