A drip campaign is a type of email marketing where a series of pre-written, automated messages are sent to prospects or customers over a specific period. The messages are aimed at nurturing leads or building relationships with customers by providing relevant and valuable content or offers at specific intervals. Drip campaigns typically have three to ten or more emails in succession, each with a specific purpose and message. The first few emails can move potential customers from the “gathering information” stage to the “price quote” stage. It is important to understand the target audience and create a buyer persona while building a drip campaign. Drip campaigns can be effective in staying top of mind with the audience, increasing engagement, and driving conversions over time.
