Email Marketing: Direct Emails

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

Email marketing has been on your mind lately. Especially since your friend can’t stop talking about using transaction emails or how they can’t wait to set up a drip campaign for their business. You sit down to check your own email when a thought pops up: “What if I wanted to be more direct with customers? Is there a way I can do that without sounding like a salesman?” If you’re looking for a fresh way to connect with customers, read on to learn about direct emails and how they can get people to respond to your business.

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What Are Direct Emails

Have you ever gotten an email from Netflix or Hulu asking you to check out a movie you might like? That’s a direct email. It’s an email sent directly to you from a website or business promoting something that they think you’ll like. Businesses also use direct emails to show off their latest products or to promote sales they might have going on.

Keep customers in the “know” about your latest products.

So Why Do They Work?

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Instead of blasting your email to everyone (which no one likes), you’re sending it to a targeted list of people. These are people who have either interacted with your business before or are likely to interact with your business in the future. This ensures your email will be open and read because you’re sending it to people who are receptive to your business. They want to know about the deals you may have or new products and services you might be selling.

And since it’s a direct email, you can personalize it with their name to it make it seem like you’re talking to them one-on-one. The more personal and direct you make your emails, the more receptive your audience will be.

Direct emails give you the chance to speak to your customers one-on-one.

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Get Effective Direct Email Marketing From EWR Digital!

If you have a Houston business and you’re wondering what email marketing and direct emails can do, call EWR Digital today. We’ve been around since 1999 and have all the best email marketing tools at our fingertips. We create engaging email marketing that people (and their wallets) respond to. Call (713) 592-6724 or click below to get the email marketing you need.

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Email Marketing: Direct Emails | EWR Digital – Houston, TX Internet Marketing