Search Engine Marketing (SEM) & PPC Agency

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In the last 5 years, investments in traditional advertising have consistently dropped year after year. Digital marketing spending, by comparison, has consistently grown by double digit increments.

EWR Digital has left the old medium by the wayside and developed new, updated ad strategies that are more effective, better tracked, and have a higher engagement rate at a fraction of the cost. Don’t get left behind and make the transition today!

Award-Winning Agency

Top Rated SEO Blog Award Winner
Best Digital Marketing Agency in Houston - Expertise Award Winner
AMA Crystal Award Winner for Digital Marketing x5
Clutch Top 1000 Award 2023
Upcity Digital Awards: Top SEO Agencies: EWR Digital
Upcity Digital Awards: Top SEO Agencies: EWR Digital

Why PPC or Paid Media Marketing is Important

PPC, or paid media marketing is a game-changer for B2B companies. Imagine having a top-notch service or product but struggling to get it in front of the right decision-makers. PPC is like having a direct line to those key players when they’re actively searching for solutions you provide. It’s highly targeted, quick to implement, and offers measurable results. By investing in PPC, you can create Catagory Leadership by position your business prominently on search engines and professional platforms like LinkedIn, ensuring you reach the right audience at the right time with the right message!

Transforming a B2B Company with PPC

I remember working with a B2B software company that specialized in enterprise resource planning (ERP) solutions. They had an amazing product but were facing tough competition and found it challenging to reach the decision-makers in large organizations. Their sales team was doing their best, but they needed a boost to get in front of potential clients who were actively searching for ERP solutions.

We proposed a PPC campaign focused on targeting keywords relevant to their industry and placing ads on platforms where their audience was most active, like Google and LinkedIn. We crafted compelling ad copy that highlighted the unique benefits of their ERP solutions and how it could streamline operations for large businesses.

Within weeks, the company’s website traffic increased significantly. But more importantly, they started receiving inquiries from high-level executives and decision-makers who were genuinely interested in their software. One particular lead was from a large manufacturing company looking to overhaul their outdated systems. They had been searching for a robust solution for months but couldn’t find the right fit until they saw our client’s ad.

This lead turned into a major contract, and the implementation of the ERP system was a massive success for both companies. The manufacturing company was able to improve their operations significantly, and our client established a valuable long-term relationship.

The emotional impact was profound. The CEO of the software company shared how relieved and excited they were to finally see their hard work pay off. They went from feeling overshadowed by larger competitors to securing a major client that showcased their software’s capabilities. This PPC campaign didn’t just boost their sales; it validated their efforts and gave them the confidence to compete on a larger scale.

This story is a testament to the power of PPC. It’s not just about increasing clicks or traffic; it’s about connecting with the right people who need your solutions and transforming your business by opening doors to opportunities that once seemed out of reach.

Transforming a B2C Business with PPC

Let me share a story with you that really illustrates the power of PPC. We were working with a B2C company that sold eco-friendly home products. They were passionate about their mission and had high-quality items, but their sales were struggling. They were competing against big names with massive advertising budgets, and they felt lost in the digital noise.

We suggested a focused PPC campaign to target eco-conscious consumers who were actively searching for green alternatives. We crafted compelling ad copy that highlighted the benefits of their products, and set up targeted ads on Google and social media platforms.

Within a few weeks, we saw a significant uptick in their website traffic. But the real magic happened when we optimized the ads based on the performance data. We refined the keywords, adjusted the bids, and tweaked the landing pages. Suddenly, their conversion rates started to climb. The business owners were ecstatic. They were getting direct feedback from customers who said they found them through these ads and loved their products.

One customer shared a heartfelt email about how discovering this company had allowed them to live more sustainably, which was a core value they held dear. The emotional connection and the tangible impact on their sales were undeniable. The company went from feeling invisible to becoming a go-to brand in their niche, all thanks to the power of PPC.

Seeing the direct benefits and the personal stories from their customers was incredibly rewarding. It wasn’t just about the sales; it was about connecting with people who genuinely cared about their mission. That’s the real power of PPC – it’s not just about clicks and conversions; it’s about making meaningful connections and driving real business growth.

Ad Spending Channels Trends

Paid Media Advertising Can Increase Your Revenue

Paid media advertising, when combined with other online marketing strategies, can generate a huge boost to your revenue. Learn how we integrate paid media into our online marketing strategies.

    Hermes Creative Award 2023 - Gold Winner
    top digital strategy company houston 2024
    top inbound marketing company houston 2024
    top bing advertising company houston 2024
    top spotify advertising company 2024

    Questions to ask your Paid Media Agency

    How long does it take to set up a paid media campaign?

    Typically it takes 1 – 2 weeks to properly setup your PPC campaign.

    How quickly will my ads start working?

    Once your campaign is setup and the ads are turned on, the ads will start working shortly after (depending on the ad network). You may even see clicks and leads come in on the first day that the ads are turned on.

    How will I know how effective my ads are?

    We’ll provide detailed reporting to you so you’re always aware of how effective your ads are.

    Digital Marketing VS Traditional Marketing
    Clients our team members have worked with
    PPC Optimization Process - A visual representation of the steps involved in optimizing PPC campaigns.
    PPC Setup and Campaign Components - An illustrative image showcasing the various elements and steps involved in setting up a PPC campaign.

    PPC and SEM Focused on Getting You Results

    With over 25 years of experience in the digital media ad industry, EWR Digital (ad agency) and our continual desire to provide results-driven marketing has allowed us to develop our media ecosystem to bring clients the freshest targeting strategies and ad placements to target campaign objectives and exceed performance goals.

    Our paid media services and PPC advertising campaigns are designed to provide you with the knowledge, tools, and strategies you need to effectively reach and engage your target audience through paid channels such as Google Ads, Bing Ads, and social media platforms.

    Here are just a few reasons why paid media services and PPC advertising are essential for your business:

    • Targeted advertising: With PPC, you can reach the right people, at the right time, with the right message by targeting specific demographics, interests, and behaviors.
    • Cost-effective: PPC can be a cost-effective way to drive targeted traffic to your website, as you only pay when someone clicks on your ad.
    • Measurable results: With PPC, you can track the performance of your campaigns and make data-driven decisions to optimize your ad spend and improve results.
    • Flexibility: PPC allows you to adjust your budget and targeting at any time, providing you with the flexibility to scale your campaigns as needed.
    • Quick results: PPC advertising can provide quick results, you can see traffic and conversions coming in a short amount of time.

    We have delievered numerous sucessful ad campaigns in these markets: Houston, The Woodlands, Katy, Sugar Land, Spring, Baytown, Austin, Dallas, Fort Worth, San Antonio, Denver, New York, Tampa, and Phoenix.

    Don’t miss out on the opportunity to drive targeted traffic to your website and increase conversions. Contact us today to schedule a consultation and learn how our paid media services and PPC advertising campaigns can help you achieve your business goals!


    A graph comparing ROI (Return on Investment) vs. Time, illustrating the debate between SEO (Search Engine Optimization) and PPC (Pay-Per-Click) as investment options.
    SEO vs PPC
    Radio Alternatives with Paid Media

    Google Ad Services

    Google Ads (formerly Google AdWords), is one of the best ways to reach customers. Whether it’s through search ads, display ads, or video ads, Google provides a variety of advertising opportunities for its consumers. 

    Ad types we provide strategy, content creation, and management for include:

    • Responsive search ads
    • YouTube video ads
    • Local service ads
    • Performance max ads
    • Banner display ads
    • Remarketing ads

    Amazon Ads

    Our agency has extensive experience in e-commerce, particularly with Amazon Ads. Amazon is the 3rd biggest platform after Google YouTube. We’ve helped numerous clients maximize their visibility and sales on the world’s largest online marketplace. By leveraging our deep understanding of Amazon’s advertising platform, we optimize campaigns to ensure products reach their target audience effectively. From sponsored products to display ads, we fine-tune every aspect to drive higher click-through rates and conversions. Our data-driven approach and continuous optimization have consistently delivered impressive results, helping our clients achieve significant growth in their Amazon sales and overall e-commerce success.


    Paid Media Services on TV Alternatives

    Connect TV (CTV) & Over-The-Top (OTT) Networks:

    • Inventory across premium publishers: Disney/ABC, Sling TV, Hulu, YouTube, and more
    • Targeting options include geo, demographic, and behavioral/interest from 200+ data providers
    • Cross-Channel Retargeting: Deliver lower-funnel formats post-exposure to a CTV advertisement
    Paid Media Alternatives
    Radio Alternatives with Paid Media

    Paid Media Serivces on Radio Alternatives

    Digital Audio, Streaming & Podcasting Services:

    • Inventory across top publishers: Spotify, Pandora, iHeartRadio, and more
    • Cost-effective option compared to one-off buys with individual podcasts or stations
    • Targeting options include music genre/podcast category, geo, demographic, and behavioral/interest from 200+ data providers

    Paid Media Services on Print Alternatives

    EWR DIGITAL’S focus is to offer premium, high-quality digital media inventory to our clients. 

    This requires a media-focused approach, where we interact with multiple inventory sources to set our campaigns up for scalable and optimizable success. Our goal is to transform the online environment by grabbing consumer attention and increasing advertiser performance.

    EWR Digital offers scalable programmatic video spanning desktop, tablet, and mobile (web and in-app) devices with our primary video ad placement is pre-roll. Mid-roll, post-roll, and outstream formats are also available.

    • Above-the-fold placement
    • Cost-efficient CPMs
    • Transparency in publisher selection
    • USA & Local newspaper, television, and radio publishers
    • National News, Business/Finance, Lifestyle, Health, and Entertainment
    • Industry-leading programmatic platforms
    Print Alternatives with Paid Media

    Examples of news platforms in east Texas

    Social Media platforms to run paid media on

    Social Media Ad Services

    Reach customers where they’re already spending their time by bolstering your online presence. Each social platform has unwritten standards of what customers deem acceptable and relevant. We can help you create content optimized specifically for the platform(s) you want to be noticed on.


    Platforms we service:

    • Facebook
    • LinkedIn
    • Twitter
    • Pinterest
    • Quora
    • Snapchat
    • TikTok

    Facebook Ads Services

    Facebook ads provides unparalleled audience targeting and a wide variety of ad types. Whether you want to raise awareness about a new product launch, promote particular items from your online store, or find attendees for your event, Facebook has tools to help you connect with the right audience. 

    We provide strategy, management, and content creation for the following ad types:

    • Image
    • Video 
    • Carousel 
    • Slideshow
    • Product
    • Lead generation
    • Facebook instant experience
    • Dynamic product

    LinkedIn Ads Services

    LinkedIn Ads are great for B2B marketing when you have a specific business audience you are trying to reach. Through LinkedIn you can target specific companies, industries, job functions, and even job titles. Whether you want to reach purchasers in the food equipment industry, IT decision makers in the automotive industry, or owners of manufacturing companies with more than 50 employees, LinkedIn is an excellent tool for reaching your audience. 

    We provide strategy, management, and content creation for the following ad types:

    • Account based marketing (ABM)
    • B2B lead generation
    • Sponsored content
    • Sponsored messaging
    • Text ads
    • Dynamic ads
    • Awareness ads
    • Consideration ads
    • Conversion ads
    • Carousel ads

    Other Paid Media Services We Offer

    Customer journey for a paid media retargeting campaign

    Remarketing Services

    Retargeting campaigns remind your website visitors of your products and services after they leave your website without buying. After visiting specific pages, it allows you to retarget them and show relevant visual or text ads when they visit other websites.

    Search Marketing & SEO

    SEO (Search Engine Optimization) is the practice of optimizing websites and content to increase visibility and rank higher in search engine results, ultimately driving organic traffic and improving online presence.

    Geofencing API

    Geofencing Services

    Geofencing is a technique of serving smartphone users with banner ads and videos that may be relevant to them by creating a virtual perimeter or boundary around a business or location. Their relative location signals a notification as soon as they enter the boundary. Geofencing can be regarded as an optimizable mobile marketing strategy. Studies show that these geofencing alerts are topically effective. 53% of consumers say they have received a geofence alert containing a notification of some kind, or a special offer according to a geofencing survey. Some platforms, such as Snapchat, allow you to geofence a specific area by drawing a virtual fence on a map around the desired space in order to place ads or filters.

    What is a Search Engine Marketing Agency?

    A Search Engine Marketing or PPC (pay-per-click) agency is a company that specializes in managing and optimizing paid advertising campaigns on various platforms, such as Google, Facebook, LinkedIn, TikTok, and Twitter. The primary goal of a paid media ad agency is to help businesses increase their online visibility, drive targeted traffic to their website, and generate leads or sales through paid advertising channels.

    Paid media agencies typically have a team of experts who are experienced in setting up, managing, and optimizing PPC campaigns. They may use various techniques and tools, such as keyword research, ad copywriting, landing page optimization, and bid management, to ensure that their clients’ campaigns are performing at their best.

    EWR Digital as a Search Engine Marketing (SEM) agency our services include creating and managing PPC campaigns, providing ongoing monitoring and optimization, and reporting on campaign performance. They may also offer additional services, such as display advertising, retargeting, and social media advertising.

    We work with businesses of all sizes and in various industries, from small startups to large enterprises. Overall, the main goal of a SEM: SEO or PPC agencies is to help businesses maximize their return on investment (ROI) from paid advertising campaigns to achieve their marketing objectives through optimiziation in search engines.

    Why do I need to pay for PPC management?

    As more companies use PPC ads, the harder it is to run cost-efficient campaigns. When we manage your ads we’re constantly surveying the market so we can optimize your ads. Without constant optimization your ads will get more expensive and be less effective.

    Do you also build landing pages for PPC campaigns?

    Yes! If needed, we’ll help you build a landing page for your ads.

    I’m running out of money and I need leads today. Will PPC services save my business?

    Unfortunately PPC services are not a magic bullet. While they may be able to inject some much needed leads, it’s often not sustainable for long-term growth.

    Google Ads Display Cerfication
    Google Ads Search Certfication 2023

    The Importance of Landing Pages in PPC Campaigns

    Landing pages serve as a critical component of successful PPC (Pay-Per-Click) advertising campaigns, offering a range of benefits that contribute to overall campaign effectiveness. These dedicated webpages are strategically designed to align with the ads they accompany, ensuring a seamless user experience and optimizing conversion rates.

    When users click on a PPC ad, they expect to land on a page that fulfills the promises made in the ad itself. This concept of message match and consistency is crucial in building trust and engaging visitors. By creating landing pages that closely align with the ad’s messaging, businesses can maintain relevance and provide a cohesive experience, increasing the likelihood of conversion.

    Furthermore, landing pages enable businesses to track and measure the performance of their PPC campaigns accurately. Through the use of conversion tracking tools and analytics, businesses can gather valuable data on user behavior, including conversions, bounce rates, and time spent on page. This data empowers businesses to make informed decisions, optimize their campaigns, and maximize their return on investment.

    In summary, landing pages play a pivotal role in PPC campaigns by ensuring message match, enhancing user experience, and providing valuable data for optimization. By creating well-designed landing pages that align closely with ads and offering a seamless journey for users, businesses can increase their conversion rates and achieve greater success in their PPC efforts.

    Landing Page graphic design

    Examples of Advertising packages we offer

    1. Google Ads Package: This package includes the creation and management of Google Ads campaigns to drive traffic to the business website. It may include keyword research, ad copywriting, bid management, and conversion tracking.
    2. Social Media Advertising Package: This package includes the creation and management of advertising campaigns on social media platforms such as Facebook, Instagram, LinkedIn, or Twitter. It may include audience targeting, ad creation, bid management, and conversion tracking.
    3. Display Advertising Package: This package includes the creation and management of display advertising campaigns on websites that are part of the Google Display Network. It may include audience targeting, ad creation, bid management, and conversion tracking.
    4. Retargeting Package: This package includes the creation and management of retargeting campaigns to target users who have previously visited the business website but did not convert. It may include ad creation, audience segmentation, bid management, and conversion tracking.
    5. Video Advertising Package: This package includes the creation and management of video advertising campaigns on platforms such as YouTube. It may include ad creation, audience targeting, bid management, and conversion tracking.

    These are just a few examples of the advertising packages we offer at EWR Digital that businesses can choose from. The exact services included in each package will vary depending on the needs of the business. We typically create a retainer for the project or the retainer and then manage to those expecations. 

    The 3 Components of SEM/PPC to Get You Results

    When it comes to paid media buying you need a proven gameplan. We’ve found it’s best to divide ad management into 3 components. This provides the best possible results and customer service. In the end, we strive for a prompt, friendly, and results-driven service.

    Paid Media Account Management

    Customer Service / Account Management

    • Serves as primary point of contact from campaign conception through execution
    • Provides strategic plan for media and targeting to client
    • Provides customizable reporting and campaign insights at desired intervals
    • Ongoing support and service throughout media buying campaign
    Paid Media Strategy & Buying

    Media Strategy / Buying

    • Develops the Digital Strategy
    • Participates in media planning by forecasting available inventory and recommending historically top-performing strategies
    • Evaluates site-direct placement opportunities
    • Negotiates to secure premium positioning at aggressive rates or platform setups
    • Segments audiences
    Paid Media Campaign Management

    Campaign Management

    • ,Monitors campaign delivery for even pacing and delivery
    • Optimizes towards KPIs (VTR, CTR, CPA, etc.) through manual and algorithmic optimizations
    • Oversees ongoing buying strategy to maintain quality, relevancy, and cost-efficiency
    • Oversees reporting dashboard and insights
    • Monitors visibility of impressions, clicks, and brand safety via third-party verification

    Demographic Targeting

    Digital marketing allows you to reach the exact customers you want. Below are a list of potential demographics you can target.

    Targeting platforms for Paid Media
    • Age
    • Education
    • Ethnicity
    • Gender
    • Language
    • Life Stage
    • Net Worth
    • Marital Status
    • Household
    • Income
    • Children in the Household
    • City
    • County
    • Zip Code
    • State
    • Country
    • Company
    • Job Title
    • Industry
    • IP Address
    • Triggered Behavioral Purchase Based Social Engagement
    • In-Market
    • Lookalike Audience
    • Predictive Interest Retailer
    • Search Retargeting
    • Dynamic Cross-Device Opt-In/Opt-Out
    • Add More..

    Pay For Leads, Not For Clicks.

    We Help You Save Up To 70% Of Your Google Ads Marketing Budget

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    👉 Expert Keyword Research 👉 High-Performing Campaigns 👉 Proven Results

    Take action today, and transform your online presence. Our SEM services are tailored to deliver immediate impact and lasting results. Don't wait—start driving traffic and growing your business right away.

    Schedule a Consultation Today!