Tired of paying for bad quality leads?

Pay Only for the Highest Quality Leads for your Local Business

EWR is an official Google Partner
Google Guaranteed Results on a desktop and mobile device
See If I Qualify

ELIGIBLE CATEGORIES FOR

EWR is an official Google Partner

Lawyers

HVAC

Window Cleaning

General Contractor

Home Inspector

Real Estate Agents

Pest Control

Carpenters

Countertop Services

Lawyer

Financial Planners

Electrician

Flooring Services

Garage Door

Handyman

Home Security

HVAC

Landscaping Services

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Language Instructor

Locksmith

Window Cleaning

Window Repair

DUI Attorney

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Don’t give your ad budget to anyone. Work with experts.

We frequently contribute articles to the following publications

EWR Digital was published in Search Engine Journal

Forbes

EWR Digital was published in Entrepreneur

Why Google Local Service Ads?

It’s a brand new advertising platform that help consumers confidently discover, connect local service professionals.

What are the benefits of signing up?

Be listed on the top of Google Search Results

Only pay for leads related to your business and the services you offer

VIP onboarding and assistance with the Google Screened application

Ongoing Bid Management and Monthly Budget Optimization

Recertification and documents management to keep your Google Screened Status

Assistance with disputing leads. Don’t pay for invalid leads!

Dedicated account manager to handle all of your questions & needs

Mobile phone showing Google Guaranteed results

We Help You Save Up To 70% Of Your Google Ads Marketing Budget

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Google Guaranteed results on desktop and mobile device

HOW GOOGLE SCREENED WORKS

Some businesses that have the Google Screened badge must pass a business-level background and a business-owner background check. Additionally, each professional in the business must pass a license check and the business overall must have a 3.0 star customer rating or higher. In some categories, each professional in the business must also pass a background check.

These checks assure consumers that the professionals they work with have been thoroughly vetted and provide them added peace of mind as they work with you.

Google Guaranteed Info Packet

Learn more about the Google Guaranteed Program

Download our information packet

Frequently Asked Questions

HOW MUCH DO GOOGLE SCREENED ADS COST?

With Google Screened, you only pay for leads related to your business or the services you offer. Here’s how it works:

  • You set a weekly budget that limits the total number of leads you receive in any given week.
  • You may get a different number of leads from day to day, but you never spend more than your designated weekly budget.
  • You have the ability to immediately dispute leads if you receive a lead that’s not valid.

What Do You Need for the Google Guaranteed Application Process?

The business owner will need to provide the following documents to get approved with the Google Guaranteed Badge.

  • Pass a Background Check
  • Provide a Copy of their Business Insurance
  • Provide a Copy of their State Business License

What’s the difference between Google Guaranteed & Google Ads?

The main difference between Google Guaranteed and Google ads would be how the pricing model is. Google Guaranteed is a cost per call versus Google Ads which is a cost per click.

How does Google Charge for Google Screened Leads?

Advertisers using Google Screened are charged for each lead received. Lead prices are set for each city so you’ll never pay more for leads than the amount you specify in your weekly budget.

What's a Valid Lead?

Valid leads are related to your business or the services you offer, and can occur in the following situations when customers find your Google Screened ad on Google:

  • You answer a phone call or receive a text message about a service/job type that you provide in the geographic market you are targeting during your available business hours and the call lasts longer than 30 seconds.

Does Google Guarantee Use Keywords?

Google Guarantee does not use keywords they use industry categories.
Meaning your not able to determine which keywords you want to come up for.

What Are Google Guaranteed LSA Ads?

Google Guaranteed is a certification program that assures potential customers of the reliability and quality of the service providers they find through Google. When a business is Google Guaranteed, it means they have passed a background check and met Google’s standards for insurance and licensing.

Google Guaranteed Local Services Ads (LSA) are a type of advertising program that helps local businesses connect with potential customers through Google Search. These ads appear at the top of search results and are specifically designed for local service providers, such as plumbers, electricians, cleaners, and other home services professionals.

It’s great because you only pay for the leads you actually get!

How Do They Work?

  1. Visibility:

    • LSA ads appear at the very top of Google search results when users search for local services. They are prominently displayed above traditional Google Ads and organic search results, making them highly visible to potential customers.

  2. Google Guarantee Badge:

    • Businesses that are Google Guaranteed receive a badge that is displayed alongside their ads. This badge acts as a mark of trust, indicating that Google backs the service provider with a guarantee.

  3. Pay-Per-Lead:

    • Unlike traditional Google Ads, which operate on a pay-per-click (PPC) model, LSA ads use a pay-per-lead model. This means businesses only pay when a potential customer contacts them directly through the ad.

  4. Lead Management:

    • Businesses can manage leads directly from their LSA dashboard. They can track customer interactions, respond to inquiries, and manage their bookings in one place.

Benefits of Google Guaranteed LSA Ads

  1. Increased Trust and Credibility:

    • The Google Guarantee badge instills confidence in potential customers, as they know that Google has vetted the business.

  2. Higher Visibility:

    • LSAs are displayed prominently at the top of search results, increasing the likelihood of being noticed by potential customers.

  3. Cost-Effective:

    • With the pay-per-lead model, businesses only pay for genuine leads, which can be more cost-effective compared to traditional PPC ads.

  4. Quality Leads:

    • The nature of LSAs means that the leads are more likely to convert into actual customers since users typically reach out with a specific service need.

Who Can Use LSAs?

Google Guaranteed LSA ads are currently available for specific service categories and regions. Common industries that can benefit from LSAs include:

  • Home services (plumbing, HVAC, electrical, etc.)
  • Cleaning services
  • Landscaping and lawn care
  • Locksmiths
  • Pest control

Getting Started

To start using Google Guaranteed LSA ads, businesses need to:

  1. Sign Up:

    • Apply for the program through Google and complete the required background checks, including verification of licenses and insurance.

  2. Profile Creation:

    • Set up a detailed business profile, including service areas, hours of operation, and service offerings.

  3. Ongoing Management:

    • Work with EWR Digital to manage your ads campaigns and maintain an active and positive presence by responding to leads promptly and encouraging satisfied customers to leave reviews as well as review the leads your getting and petition with Google the leads that are not a fit to get your money back!