Digital Strategy Roadmap

Unlocking Digital Opportunities: Your Path to Success Starts Here

Award-Winning Agency

Top Rated SEO Blog Award Winner
Best Digital Marketing Agency in Houston - Expertise Award Winner
AMA Crystal Award Winner for Digital Marketing x5
Clutch Top 1000 Award 2023
Upcity Digital Awards: Top SEO Agencies: EWR Digital
Upcity Digital Awards: Top SEO Agencies: EWR Digital

Charting Your Digital Success: Navigate the Future with Our Strategy Roadmap 

At EWR Digital, we specialize in empowering enterprise companies with a deep understanding of their unique needs and challenges. As a leading digital marketing agency, we are well-equipped to elevate your digital presence and drive exceptional results. With our extensive experience in the realm of digital marketing, we bring a wealth of knowledge and strategies tailored specifically for enterprise organizations.

In the competitive landscape of enterprise companies, attracting top talent and engaging with employers is paramount. Our team of experts recognizes the intricacies of the recruitment process, enabling us to craft customized digital marketing solutions that resonate with both white-collar candidates and employer companies.

From optimizing your website to enhancing user experience, implementing effective digital marketing campaigns, leveraging social media platforms, and harnessing cutting-edge technologies, we are committed to maximizing your online visibility, expanding your reach, and driving meaningful conversions.

Our data-driven approach ensures that every decision and strategy is backed by insights and analytics. We meticulously analyze key performance indicators (KPIs) to provide actionable recommendations for ongoing improvement, allowing you to make informed decisions and optimize your digital marketing efforts.

With a proven track record of success in the recruitment industry, we are dedicated to helping you achieve your business goals. Our collaborative approach ensures that we understand your unique brand identity, target audience, and specific objectives, allowing us to create tailored solutions that align with your vision.

Partner with us at EWR Digital and unlock the full potential of digital marketing for your enterprise company. Together, we will navigate the digital landscape, drive exceptional results, and stay ahead of the competition.

Digital Marketing Planning Process and Roadmap scaled

What is a digital marketing roadmap?

A digital marketing roadmap is a strategic plan that outlines the goals, objectives, and steps necessary to achieve digital marketing success for a business or organization. It serves as a visual and structured guide that helps businesses navigate the digital landscape, establish priorities, and allocate resources effectively.

A digital marketing roadmap typically includes the following components:

  1. Goals and Objectives: Clearly defined goals and objectives that align with the overall business strategy. These can include increasing brand awareness, generating leads, driving website traffic, improving customer engagement, or boosting sales.
  2. Target Audience Analysis: A detailed understanding of the target audience, including their demographics, behaviors, preferences, and pain points. This analysis helps tailor marketing strategies and messages to resonate with the intended audience.
  3. Competitive Analysis: Research and analysis of competitors’ digital marketing strategies, tactics, and positioning. This analysis helps identify opportunities and differentiate the business from competitors.
  4. Key Performance Indicators (KPIs): Identification of measurable metrics that indicate progress toward achieving the goals. KPIs can include website traffic, conversion rates, engagement metrics, customer acquisition costs, or return on investment (ROI).
  5. Digital Channels and Tactics: Identification and selection of digital channels and tactics to reach the target audience effectively. This can include search engine optimization (SEO), content marketing, social media marketing, email marketing, paid advertising, influencer marketing, and more.
  6. Budget Allocation: Allocation of resources and budget to various digital marketing initiatives based on their expected impact and alignment with the overall goals.
  7. Implementation Timeline: A timeline that outlines the sequence and duration of activities and initiatives. It helps ensure that the digital marketing strategies and tactics are implemented in a coordinated and timely manner.
  8. Measurement and Evaluation: Processes and tools for tracking and measuring the performance of digital marketing initiatives. Regular evaluation of the roadmap’s effectiveness allows for adjustments and optimization based on data-driven insights.

A digital marketing roadmap serves as a strategic blueprint for businesses, providing a clear direction and actionable steps to achieve their digital marketing objectives. It helps align teams, set priorities, and track progress, ultimately driving growth and success in the digital landscape.

segmentation, brand positioning, value proposition, integrated multichannel communications, engagement and content strategy

EWR Digital’s SEO Services 

Our SEO Strategies are proven and scalable. EWR Digital utilizes a proven strategy that has helped hundreds of clients achieve SEO success. This strategy is not only scalable from local SEO to Enterprise SEO; it’s one that will withstand the ever-changing SEO landscape for decades to come.

Analysis of Existing Digital Presence

Onpage SEO - SEO Icon - EWR Digital

Our first step is to conduct a thorough analysis of your current digital presence. This includes a comprehensive assessment of your website, social media platforms, and online marketing efforts. By evaluating key metrics and performance indicators, we will identify areas of strength and weakness and uncover opportunities for improvement.

Phase 1: Analysis of Existing Digital Presence

 

  • Cost: $1250-$10,000
  • Deliverables: Thorough analysis of website, social media platforms, and online marketing efforts. Identification of strengths, weaknesses, opportunities, and threats.

Goals and Objectives

Offpage SEO - SEO Icon - EWR Digital

Once we have a clear understanding of your digital landscape and the state of your business, we will work closely with you to define specific goals and objectives. These will be aligned with your overall business strategy and will address the identified areas for improvement. Our team will collaborate with you to ensure that the goals are measurable, realistic, and tailored to your business needs.

Phase 2: Goals and Objectives Definition

 

  • Cost: $2500-$8,000
  • Deliverables: Collaborative sessions and interview with your team to define clear and measurable goals and objectives aligned with your business strategy.
  • User research and interviews to uncover the pain points, needs and goals of Nesco and Nesco audiences

Comprehensive Strategy

Technical Search Engine Optimization - SEO Icon - EWR Digital

Based on the defined goals and objectives, we will develop a comprehensive digital strategy. This strategy will outline actionable steps to achieve your desired outcomes. It will include a roadmap with clear milestones, timelines, and responsibilities to ensure effective implementation. Our strategy will take into account the unique aspects of your industry and target audience, maximizing the impact of your digital initiatives.

Phase 3: Comprehensive Strategy Development

 

  • Cost: $5000-$20,000
  • Deliverables: Development of a comprehensive digital strategy with actionable steps, milestones, timelines, and responsibilities. Tailored to your industry and target audience.

Website Optimization and User Experience

Local SEO - SEO Icon - EWR Digital

Our team will conduct a detailed evaluation of your website to identify areas for optimization. We will address issues related to website performance, usability, mobile responsiveness, and accessibility. Additionally, we will analyze the technology hurdles associated with your current CMS vendor and provide recommendations for improvement or alternatives if necessary. Our focus will be on enhancing the user experience and creating a seamless journey for your website visitors.

Phase 4: Website Optimization and User Experience

 

  • Cost: ~$15,000 – Varies highly depending on the size, tech stack and state of current website 
  • Deliverables: Detailed evaluation of website performance, usability, mobile responsiveness, and *web accessibility based on WCAG 2.1 Guidelines. Recommendations for optimization and a seamless user experience.

 

Content Strategy 

Technical Search Engine Optimization - SEO Icon - EWR Digital

A strong content strategy is essential for engaging your audience and driving conversions. We will develop a tailored content strategy that aligns with your brand values and resonates with your target audience. This will include valuable and engaging content creation, identification of suitable distribution channels, and the development of a content calendar to ensure consistent delivery of relevant content.

Phase 5: Content Strategy

 

  • Cost: $1500-$12,000
  • Deliverables: Content Audit and a tailored content strategy including valuable and engaging content creation, identification of distribution channels, and a content calendar for consistent delivery.

Search Engine Optimization

Local SEO - SEO Icon - EWR Digital

To improve your online visibility and organic traffic, we will implement effective SEO strategies. This will involve keyword research, on-page optimization, meta tag optimization, URL structure enhancement, and technical SEO improvements. Our aim is to improve your search engine rankings and drive targeted traffic to your website.

Phase 6: Search Engine Optimization (SEO)

 

  • Cost: Varies based on our access, the size, state, and tech stack of the website
  • Deliverables: Implementation of effective SEO strategies, including keyword research, on-page optimization, meta tag optimization, URL structure enhancement, and technical SEO improvements.

Digital Marketing and Advertising

We will provide recommendations on leveraging social media platforms, paid advertising campaigns, and other digital channels to expand your reach and engage with your target audience. For the white-collar candidates and employer companies, we understand the need to treat them as two separate campaigns, tailoring the messaging and approach accordingly. Our strategies will focus on maximizing your return on investment and achieving measurable results.

Phase 7: Digital Marketing and Advertising

 

  • Cost: $2500-$18,000
  • Deliverables: Recommendations for leveraging social media platforms, paid advertising campaigns, and other digital channels. Separate campaigns for white-collar candidates and employer companies.

Measurement and Analytics

To track the success of our digital initiatives, we will implement measurement and analytics tools. This will enable us to monitor key performance indicators (KPIs) and provide data-driven insights for ongoing improvement. We will regularly analyze the data, refine our strategies, and optimize your digital presence based on the insights gathered.

Phase 8: Measurement and Analytics

 

  • Cost: $995-$7,000
  • Deliverables: Implementation of measurement and analytics tools to track KPIs, provide data-driven insights, and ongoing optimization.

 

Comprehensive Data Integration: We will streamline and integrate data from various sources, enabling a unified view of your customers. This comprehensive data integration will provide us with a holistic understanding of customer behavior, preferences, and needs.

Intergrated Approach to Digital Marketing

Integrated marketing, also known as integrated marketing communication (IMC), is a strategic approach to marketing that aims to create a seamless and consistent experience for consumers across multiple channels and touchpoints. It involves coordinating and integrating various marketing techniques, tools, and messages to deliver a unified and cohesive brand message to the target audience.

Taking an integrated approach to online marketing goes beyond SEO and web design alone. It combines the power of content SEO, web design, PPC advertising, and social media & PR to achieve optimal results. Content SEO plays a pivotal role in elevating search engine rankings, while web design focuses on enhancing the overall user experience. PPC advertising drives targeted traffic to the website, and social media & PR efforts amplify brand presence and foster engagement. By leveraging these interconnected elements, businesses can significantly improve their online visibility, attract their desired audience, and establish credibility in the vast and ever-evolving digital landscape.

Chart comparing traffic and time results for PPC, social media & PR, content & SEO.

What Clients say about our SEO services

5 Star Digital Marketing Agency - EWR Digital

“We are page 1 for most search terms that are relevant to our industry. Our rankings are really impressive in both Houston and Austin.”

Contractors

Hestia Construction & Design

"I’m in the top 5 for all relevant keywords, and I give all the credit to EWR Digital."

Legal

David Hunter Law Firm

“Once we got to the 1st page of Google we had an influx of leads. This is going to be the best year we’ve had.”

Roofing

Guardian Roofing

Various Digital Marketing Tools

WHY CHOOSE SEO AGENCY LIKE US?

When you want to be the best, you need to hire the best.

Building a proper online SEO strategy for your company requires experience, careful planning, and a structured approach. For SEO alone there are over 300 different ranking factors Google uses to determine which websites get ranked, and the landscape is constantly changing, Google is tweaking the algos all the time. That is why we started our internationally recognized SEO Podcast. It helps us stay up to date with the current trends and shifting landscape to we can continue to “hit the target” for our clients and drive the right kind of traffic.

Our potent mixture of technical expertise with the latest resources and tools (Google Analytics, Search Console, Ahrefts, Screaming Frog and more), first hand SEO knowledge, and cross industries experience will have you finally achieving the results in ROI you’ve been looking for.

Get a Free Consultation

Enterprise to Small Business

Customized Digital Marketing For Many Industries

Every company and industry has its unique set of challenges when it comes to search engine marketing. Our breadth of experience has provided us with extensive knowledge in developing proven online marketing strategies across many different sectors, ensuring your digital marketing efforts will be successful, regardless of your industry.

Here are some the industries we have generated incredible results for our client partners:

Check Out Our SEO Blog

Read more about digital marketing and Search Engine Optimization on our blog written by the top SEO Experts in the Industry. There, we’ll explain more about SEO basics and best practices. As one of the top SEO companies, we know what we’re talking about and are happy to share our knowledge on digital marketing and SEO.

60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads.

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Page Authority Unveiled: A Deep Dive into Boosting Your Website’s Ranking Power

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