Build your brand with better backlinks.

There are many different link building strategies and packages available from various SEO agencies and providers. Some of the most common link building packages include:

Guest Posting

From a Google standpoint, approved guest posting refers to the practice of writing and publishing high-quality, valuable content on relevant websites as a guest author. When guest posting is done correctly and follows Google’s guidelines, it can be a legitimate way to build backlinks and increase visibility for your website without violating any search engine rules.

Google considers guest posting as an acceptable SEO practice when it adheres to the following principles:

1. 1. High-quality content: Google emphasizes the importance of providing valuable and original content that benefits users. Your guest posts should be informative, well-written, and relevant to the audience of the website you’re contributing to.
   2. Relevance and authority: It’s crucial to choose websites that are relevant to your niche or industry. Guest posting on reputable and authoritative websites helps establish your expertise and credibility. Focus on websites that have a strong online presence and a good reputation.
   3. Natural and relevant linking: When writing a guest post, it’s acceptable to include relevant links within the content that provide additional value to the readers. However, these links should be natural and contextually relevant, rather than over-optimized or used solely for the purpose of link building. The anchor text should be descriptive and informative, avoiding keyword stuffing.
   4. Disclosure and transparency: Transparency is key when it comes to guest posting. It’s important to clearly disclose that you are a guest author and avoid any deceptive practices that may mislead readers or search engines. Honesty and transparency build trust with both users and search engines.
   5. Avoiding spammy practices: Google discourages any form of spammy practices in guest posting. This includes avoiding low-quality websites, excessive link exchanges, automated link building schemes, and using keyword-rich anchor texts excessively. Instead, focus on providing value and building genuine connections.
   6. Diversification: It’s essential to diversify your backlink profile and not rely solely on guest posting. Google appreciates a natural and diverse link profile that includes various sources and types of backlinks. Incorporate other legitimate link-building strategies alongside guest posting, such as earning editorial links through high-quality content, social media promotion, and building relationships with industry influencers.

By following these guidelines, your guest posts are more likely to be approved by Google and positively contribute to your website’s SEO. It’s important to note that Google’s algorithms are continually evolving, and staying informed about any updates or changes in their guidelines is crucial to ensure your guest posting practices remain aligned with best SEO practices.

Broken Link Building

This involves finding broken links on other websites and offering to replace them with links to your own website.

Infographic Outreach

This involves creating an informative infographic and then reaching out to other websites to see if they would be interested in publishing it and linking back to your website.

Resource Page Link Building

This involves finding relevant resource pages on other websites and offering to add your website to the list in exchange for a link back.

Directory Submission

This involves submitting your website to online directories to get backlinks.

It is important to note that not all link building packages are created equal, and some can be more effective than others depending on the goals and needs of your website. It is important to do your SEO research and work with a reputable provider to ensure that you are getting high-quality backlinks that will improve your search engine rankings and online visibility.