Contractor Marketing Services

Grow your contracting business with our data-drven marketing solutions (SEO, PPC, and more!)

EWR Digital

Construction Digital Marketing FAQ

Why us an agency over an in-house marketer?

If you’re looking for scalability and diversity in your marketing you need an agency. In-house marketers rarely have the skill sets of an entire agency. And, even if they were amazing there’s a limit to how many hours they can contribute each week.

When you leverage the power of an agency you have an entire team working for your business. Our global, diverse team ensures you receive expert-level marketing 24/7.

What sets your agency apart from other digital marketing agencies?

Our agency specializes in providing digital marketing services specifically for contractors and home service businesses. This means that we have a deep understanding of the unique challenges and opportunities that contractors face when it comes to marketing their business online. We also have a track record of success in helping our clients increase their online visibility and drive more leads and revenue for their business.

Are you a full service marketing agency?

Yes! We offer and execute all your digital marketing needs — SEO, website design & development, corporate branding, paid media, corporate videography, social media management, and email marketing.

What types of digital marketing services do you offer?

We offer a wide range of digital marketing services, including website design and development, search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC) advertising, content marketing, and more. We work closely with each client to develop a customized marketing strategy that aligns with their business goals and objectives.

Why Construction SEO?

Construction SEO is the most cost effective and sustainable way to drive growth and promote your brand. Our process & methodology is cutting edge — you won’t see any other agencies taking the same approach. It’s why we consistently generate long-term results for our clients.

Does Construction SEO actually work?

Yes! Many of our clients have seen significant gains in their rankings, which translates directly into more website visitors.

For example, one of our clients, ROSI, moved from position 16 to position 1 within 5 months. While we can’t guarantee you’ll see the same results, typically clients will see upward mobility in their rankings within 6 – 9 months.

How long until I see results from my Construction SEO?

SEO is a long-term marketing strategy and typically takes 6 – 9 months before significant gains are seen. The timeframe though is depedent on a lot of factors.

However, the payoff is worth it. When implemented correctly we’ve seen clients consistently generate leads month over month, year over year.

How much does it cost to start?

Effective marketing requires two investments — money and time.

The cost of our digital marketing services varies depending on the specific needs and goals of each client. We offer customized solutions that are tailored to each client’s budget, so you can be sure that you’re getting the most value for your investment. We’re happy to provide a free consultation and quote to help you better understand the cost and benefits of our services.

Your total investment will be based on your market and how aggressive you want to be. We’ll help you determine the best marketing strategies based on your goals and budget.

Currently, our most successful clients are spending $2.5k+ per month along with frequent checkins and planning sessions.

How do you measure the success of your digital marketing campaigns?

We use a variety of tools and metrics to measure the success of our digital marketing campaigns, including website traffic, lead generation, conversion rates, and more. We provide regular reporting and analytics to help our clients understand the impact of our services on their business and make data-driven decisions about their marketing strategy.

How long does it take to see results from your digital marketing services?

The timeline for seeing results from our digital marketing services varies depending on the specific tactics and strategies that we implement. Some strategies, such as pay-per-click advertising, can generate immediate results, while others, like SEO, may take several months to show significant improvements. We work closely with each client to set realistic expectations and develop a timeline that aligns with their goals and budget.

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EWR Digital

Proven Contractor Marketing Agency

Contractor marketing services can help construction companies, tradespeople, and other contractors promote their services, generate leads, and win new business.

Looking to grow your contractor or home services business?

Look no further than our digital marketing agency. We specialize in driving targeted traffic and converting leads for businesses like yours, and have for over 23 years. Our team of experts will work closely with you to understand your unique offerings and target audience, and develop a customized marketing strategy that will help you reach your business goals. From search engine optimization to social media advertising, we have the tools and experience to help you succeed online. So why wait? Contact us today to schedule a consultation and learn how we can help your home services business thrive in today’s digital landscape.

Here are some of the top searched for contractor marketing services:


  • Painting
  • HVAC Marketing
  • Cleaning companies
  • Pressure Washing
  • Window Cleaning
  • Construct Marketing
  • Lawn Care / (tree branches)
  • Remediation
  • Windows & Doors
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At EWR Digital, we pride ourselves in offering exceptional home services marketing for a great price. We have one of the most talented digital marketing teams in the industry, hands-down. From web page optimization to geofence marketing, we offer all the services you need to build a healthy online presence.

If your website isn’t currently living up to your expectations, we can turn things around for you. We’re here to make sure you have a website you can be proud of.

With your permission, we’ll transform it into an online destination your current and potential customers will love to visit.

After all, an attractive and engaging website is one that converts. If your website was last updated years ago or if it just looks outdated and unimpressive, it’s time to revamp it. You’ll hardly believe how much more traffic you can attract when your website looks professional, attractive and relevant.

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What is Contractor Marketing?

Contractor marketing refers to the specific marketing strategies and tactics used by contractors, or businesses that provide construction, repair, renovation, or other home improvement services, to attract and retain customers. Sometimes this is call, “home services marketing”.

Contractor marketing typically involves a mix of traditional and digital marketing techniques, such as creating a website, optimizing for search engines, running social media campaigns, generating customer reviews, and networking with industry professionals. We focus on both inbound and outbound stratigies to develop you solid leads.

The goal of contractor marketing is to differentiate the contractor’s business from competitors, increase brand awareness, build a strong reputation, and ultimately generate leads and sales. Effective contractor marketing can help businesses stay competitive and successful in a crowded and competitive industry. We can help.

Contractor marketing services or a contractor marketing agency as a company that specializes in providing marketing services specifically tailored for contractors, such as plumbers or remodelers. Are you looking for something that understands you business, lingo, and your needs?

Contractor Case Studies

Beutler Air Conditioning & Plumbing: This plumbing and HVAC business saw an increase in website traffic, leads, and revenue after implementing a comprehensive digital marketing strategy. By creating a new website, optimizing their content for SEO, and running targeted PPC campaigns, they were able to attract more customers and generate more revenue.

Water Heaters Only: This plumbing business saw a 120% increase in leads and a 40% increase in website traffic after implementing a new digital marketing strategy. By creating new landing pages, optimizing their website for local search, and running targeted PPC campaigns, they were able to attract more customers and generate more leads.

Benjamin Franklin Plumbing: This plumbing franchise saw a 400% increase in leads after implementing a comprehensive digital marketing strategy. By optimizing their website for local search, creating targeted PPC campaigns, and implementing email marketing and retargeting, they were able to generate more leads and increase revenue.

Roto-Rooter: This national plumbing franchise has seen continued success through their digital marketing efforts. By creating valuable content on their website, implementing a strong SEO strategy, and running targeted PPC campaigns, they have been able to attract more customers and grow their business.

These case studies demonstrate how digital marketing can be a powerful tool for plumbing businesses to attract new customers, generate leads, and increase revenue. By implementing a comprehensive digital marketing strategy, businesses can achieve long-term success and grow their customer base.

Respected Contactor Quotes

Mike Holmes, TV Host and Contractor: “In today’s digital world, having a strong online presence is essential for any business. As a contractor, you need to be where your customers are, and that means having a well-designed website, a social media presence, and a strong SEO strategy.”


Scott McGillivray, Real Estate Investor and Contractor: “Digital marketing is a powerful tool for contractors who want to grow their business and attract more customers. By creating valuable content and engaging with your audience on social media, you can build trust and establish yourself as a thought leader in your industry.”


Kate Campbell, Contractor and Founder of Buildertrend: “Digital marketing is no longer optional for contractors who want to stay competitive in today’s market. With the right strategy, you can reach more customers, build brand awareness, and increase revenue.”


Bryan Baeumler, TV Host and Contractor: “In the digital age, having a strong online presence is crucial for contractors who want to grow their business. By investing in digital marketing, you can connect with your target audience and build a loyal customer base.”

What Clients say about our services for contractors

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“Our online presence has improved dramatically. We are page 1 for most search terms that are relevant to our industry. Our rankings are really impressive in both Houston and Austin.”

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Hestia Construction & Design

“About 3 to 4 months in, it really started to take off. The leads started coming in. The phones started ringing off the hook as they got me to the first page on Google.”

Home Services

Peter's Pressure Washing

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Best SEO Keywords for Contractors & Construction Companies

Keyword research is essential for search engine optimization (SEO) success. Download our report of the Best SEO Keywords for Contractors today!

Stop Struggling to Market your Construction Business

The top competitors in your area are already establishing themselves. They’re optimizing their website for SEO and conversions, they’re utilizing videos to reach more customers, and they’re consistently appearing in front of your customers when they’re looking for a construction company.

Contractors need marketing services to promote their business, reach their target audience, and generate leads. Digital marketing essential for contractors to stay competitive in today’s digital age, where online presence and visibility are crucial to success.

Increase Online Visibility

Marketing services help contractors increase their online visibility, which is essential in attracting new customers. With a professional website optimized for search engines, contractors can appear at the top of search engine results pages, making it easier for potential customers to find them.

Reach Target Audience

Marketing services help contractors reach their target audience by targeting customers who are actively searching for their services. With PPC advertising, contractors can reach potential customers who are actively searching for their services on search engines like Google and Bing.

Build Brand Awareness

Marketing services help contractors build brand awareness by creating a strong online presence. With a professional website and active social media accounts, contractors can establish themselves as industry experts and build trust with potential customers.

Generate Leads

Marketing services help contractors generate leads by driving traffic to their website and promoting their services. With email marketing campaigns and targeted PPC ads, contractors can capture leads and convert them into paying customers.

These services are essential for contractors to stay competitive in today’s digital age and attract new customers to grow their business. Schedule a free consultation if you’re ready to take advantage of the benefits of digital marketing.

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How does Construction SEO help my business?

85% of customers use the internet to find Local Service Providers. If you want to show up in the Search Results for them, you need to be focusing your efforts with the right marketing and the right keywords. Construction SEO will help you rise in the search engine rankings and get noticed by more potential customers.

That’s where a comprehensive SEO strategy comes into place.

Why EWR Digital?

The Marketing Support Your Construction Company Needs

For over 20 years EWR Digital has helped construction companies, like yours, generate leads using digital marketing. Our full suite of services provides you a one-stop-shop for all your marketing needs.

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Proven Results

We’ve brought construction companies from unranked to top 3 and our proven marketing plan can do the same for you.
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Data Driven

For over 20 years EWR Digital has helped construction companies, like yours, generate leads using digital marketing. Our full suite of services provides you a one-stop-shop for all your marketing needs.
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Award Winning

We’ve been recognized by the American Marketing Association (AMA) for our digital marketing work.
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How to Successfully Construct a seo strategy

Construction SEO Agency


Your website needs to be optimized for local searches. Local SEO helps you to target customers searching within a specific geographic location. This is important because 33% of all clicks, go to the top 3 search results on the 1st page of Google. So if you have optimized your website for local SEO, you will automatically guarantee yourself a share of 33% of all online searches for keywords relating to your business.

According to a survey by the National Association of Home Builders, over 90% of home buyers use the internet to search for homes. This means that having a strong online presence is crucial for contractors who want to reach potential customers. (Source:


Improving your Company’s Construction SEO will bring in more leads and increase your revenue as you rise in the rankings. However, it’s important to be aware that the process is ongoing and requires time and quite a lot of work from your marketing agency. Your best bet to jump-start the process and start getting valuable leads is to choose an experienced Digital Marketing Agency with proven results. Our SEO campaigns are tailor-made for your construction company and involve an array of techniques to boost your website to the top of the search engine results.

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Keyword Research

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Quality Content

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On-Page Optimization

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Link Building

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We provide a complete range of digital marketing solutions for businesses, including Search Engine Optimization, pay-per-click campaigns, and follow-up analytics. Our team can manage all of your marketing channels seamlessly for a cohesive approach.

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Marketing Strategy

One of the most important parts of successful digital marketing is the strategy behind your actions. It’s essential to identify your target audience and understand what search terms and topics are of value. Knowing which avenues produce the best ROI can save you a lot of money and provide leads that translate into increased profits.

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Corporate Videography

If you’re not taking video into account for your marketing strategies, you’re missing an amazing opportunity to impress and connect with customers. Videos influence customers on whether your brand is trustworthy, professional, and knowledgeable. Expertly curated videos show potential customers your company’s advantages up close.

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SEO Services

Appearing at the top of page one for search results is vital for digital marketing. More and more customers are going online in search of product and services. They often trust the top search results more in terms of quality and industry experience. Our SEO services help your website rank high in organic searches naturally by pairing focused keywords with high-quality content.

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Brand Design & Strategy

It’s easier to attract business leads when your company has a powerful identity. A great brand reputation is directly related to customer loyalty and business networking. We can help you make an unforgettable first impression with your target audience. By highlighting your company’s distinctive strengths, we show potential customers why partnering with your brand is such a smart choice.

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Web Design & Development

Your website represents your company online, so it needs to communicate what sets you apart. Every page must speak to your unmatched customer solutions, providing motivating content that moves visitors to take action. This isn’t something that happens by accident. The best pages use skillful SEO to drive lead generation. Our team handles every step, including website design, page optimization, and page creation.
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Paid Media

Some industries are highly competitive, from security solutions to technology sectors. When your business has countless online competitors, great organic search techniques may not be enough to catch the attention of high-value leads. In that case, our professionally-managed PPC marketing helps you implement the most relevant paid search options for your target audience, always based on in-depth research and analysis.

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Local SEO

Local SEO – Market Directly to your Customers

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When people search for “[service] near me”, they typically want to see what is available to them in their area. By maximizing your Google Business Profile (GBP) and developing content that lets Google know where you serve, you can appear as one of the top 3 recommended construction companies in your area.

Local SEO is crucial for contractors who want to attract customers in their local area. Local SEO refers to the process of optimizing a website to rank higher in search engine results pages for local search queries. This means that when someone searches for a contractor in their area, a contractor’s website can show up at the top of the search results. This is important for contractors because many potential customers will turn to search engines to find local businesses, and a high ranking can lead to more website traffic, leads, and ultimately, more business. Local SEO involves optimizing a website’s on-page content, as well as creating local business listings and citations, building local links, and earning reviews from local customers. By investing in local SEO, contractors can increase their visibility and credibility in their local area, and drive more qualified leads to their business.

One of the most effective ways for contractors to improve their local SEO is to create and optimize their Google My Business listing or now called Google Business Profile.

This is a free tool provided by Google that allows businesses to create a listing that appears in local search results and on Google Maps. By claiming and optimizing their Google My Business listing, contractors can provide important information to potential customers, such as their address, phone number, hours of operation, and reviews. They can also add photos, videos, and posts to their listing to make it more attractive and informative. By ensuring that their listing is accurate, complete, and up-to-date, contractors can increase their chances of appearing in the top three local search results, known as the “local pack,” and improve their visibility to potential customers. There is also more to it to rank in the maps such as schema marketup as well as proper tagging of photos and videos and adding FAQ’s and mini-blogs to name a few.


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Too many construction businesses rely on traditional marketing tools, like print or just buying leads. While purchasing space in trade publications is useful, it is difficult to analyze the results. You may never know if a slogan, tagline, or specific marketing tactics are working because of a lack of data. Buying leads is worst. They resale that same lead a 25 times this is not ideal.

Digital advertising is full of analytic data. You can run countless A/B tests to verify the messaging that works for your target demographic. Once you find the successful medium and messaging, you can drop the ineffective version. The flexibility and distribution save you money and extend your reach with the right consumers.

Here are some reasons why investing in digital marketing services from our agency can be more beneficial for your business than just buying leads from a platform like HomeAdvisor:

  • Building a Strong Brand Identity: Our digital marketing agency can help you build a strong brand identity that sets you apart from your competitors. This includes creating a custom website, social media presence, and content marketing strategy that reflects your brand’s unique personality and values.
  • Targeting the Right Audience: With digital marketing, you can target your ideal audience based on factors like location, age, income, and interests. This ensures that your marketing efforts are reaching the people who are most likely to become loyal customers.
  • Long-Term Sustainability: Unlike buying leads from HomeAdvisor, digital marketing services provide long-term sustainability for your business. By creating a strong online presence and implementing SEO strategies, you can continue to attract customers through organic search results for years to come.
  • Building Trust and Credibility: Digital marketing services can help you build trust and credibility with potential customers by providing valuable content, engaging with your audience on social media, and showcasing positive customer reviews.
  • Greater Control and Flexibility: With digital marketing services, you have greater control and flexibility over your marketing efforts. You can adjust your strategy based on real-time data and insights, ensuring that your marketing efforts are always aligned with your business goals.

These are just a few of the many reasons why investing in digital marketing services from our agency can be more beneficial for your business than relying solely on buying leads from a platform like HomeAdvisor. Our team of experienced professionals can provide you with customized solutions that are tailored to your specific business needs and goals.

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Take action today, and transform your online presence. Our SEM services are tailored to deliver immediate impact and lasting results. Don't wait—start driving traffic and growing your business right away.

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Considering Geofencing?


Geofencing is a technique of serving smartphone users with banner ads and videos that may be relevant to them, by creating a virtual perimeter or boundary around a business or location which notifies users as soon as they enter the boundary. Geofencing can be regarded as a mobile marketing strategy that is optimized! Studies show that these geofencing alerts are topically effective. 53% of consumers say they have received a geofence alert containing a notification of some kind or a special offer according to a geofencing survey. Some platfrom, such as Snapchat, allow you to geofence a specific area by drawing a virtual fence on a map around the desired space in order to place ads or filters.

Whether you need new leads quickly, or you’re just looking to enhance your marketing efforts, it’s time to start utilizing PPC marketing.

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Google Local Services Ad Management


Looking to obtain more leads through local approved Google ads? Google Local Services ad management from EWR Digtial, we’ll help you create Local Service ads that help you get more customers. From general contractors to pool cleaning professionals, our team of experts will help you target the right area and manage your ad spend to maximize your ROI.