Web Design Audits

Improve the customer experience and conversions on your website

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What is a Web Design Audit

A website design audit is a comprehensive analysis of a website’s visual design and user experience. It involves a review of the website’s design elements, layout, navigation, content, and functionality to identify areas for improvement and optimization.

During a website design audit, a professional examines the website’s overall visual design, including the color scheme, typography, graphics, and imagery. They also evaluate the website’s layout, organization, and user flow, assessing the ease of use and intuitiveness of the site’s navigation.

In addition, a website design audit may also analyze the website’s content, evaluating its quality, relevance, and alignment with the website’s goals and target audience. They may also assess the website’s performance, including load times and mobile responsiveness.

The purpose of a website design audit is to identify any design-related issues that may be impacting the website’s user experience and providing recommendations for improvement. A thorough website design audit can help businesses to improve their website’s user engagement, increase conversions, and ultimately drive more business.

Website design audits can be conducted by in-house teams or by external web design consultants or web design agencies. Common tools used for website design audits include usability testing, heat maps, and A/B testing software.

Why Web Design Audits are Important

Having a great website is critical to the success of any business utilizing digital marketing. However, slick visuals and snazzy copy aren’t enough to get results. Instead your website needs to be designed to inform customers and drive them to take action. Our web design audits cover a variety of topics:

  • Conversation Rate Optimization
  • User Experience Design
  • Website Messaging
  • Page Speed

In order for your website to be successful it needs to be great at all of those topics. That’s why we offer a variety of web design audits aimed specifically at the topic you need insights into.

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Why get a Web Design Audit?

A Web Design Audit can help you answer the following questions:

  • How your customers are navigating the website
  • Where your customers are getting stuck & frustrated
  • What parts of your website are driving the most engagement
  • Common design issues that impact conversion rates
  • Which pages of the website need the most improvement
  • What is causing speed issues on the website

Signs you may need a Web Design Audit

  • Positive movement in Google Rankings does not stick (rankings fall back down shortly after moving up)
  • High bounce rate on your website
  • Low “Pages per session” on your website
  • Website traffic has increased but conversions have not
  • Website conversions are below industry averages
  • Website conversions are under 2%

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Web Design Audits We Offer


Getting traffic to your website is great, but if visitors aren’t converting into leads there’s a problem. Our CRO audit will help you identify bottlenecks on your website that are preventing visitors from converting.

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A User Experience Design Audit uses established heuristics, research, and design trends to identify issues on your website. The audit details everything you need to fix and the best ways to implement those changes.

Will a web design audit actually help my website?

Yep! Website best practices are always evolving. So, even if you had a great agency or developer build your website it’s likely there are still improvements to be made.

Our web design audits provide not only indepth anaylsis of your website, they also provide action items so you know what steps to take next.

Can I implement the suggestions in my audit myself?

Of course! Your audit is yours to keep and do with what you want.

However, if you’re looking for someone to help you implement the changes we’d love to help you out.

How much does a web design audit cost?

Each audit we provide has it’s own cost. The reason is some types of audits are more time consuming then others. The cost for each audit is listed on the page for that audit.

How long do web design audits take?

The turnaround time on our web design audits can vary based on how much data we need to do a proper analysis. Usually they take anywhere from 10 — 20 business days.