Proven Oil and Gas Marketing Services
EWR Digital is proud to be the strategic marketing partner of Oil and Gas Global Network (OGGN).
What is a oil and gas marketing agency?
An oil and gas marketing agency is a company that specializes in providing marketing and advertising services to businesses operating in the oil and gas industry. We work with companies that extract, produce, refine, transport, and distribute oil and gas products, helping them to promote their products and services and to reach their target customers effectively.
Oil and gas marketing agencies, like EWR Digital, offer a range of services, such as market research, brand development, advertising campaigns, digital marketing, public relations, and media outreach. We provide strategic consulting and analysis to help our clients stay ahead of industry trends and changes in the marketplace.
The goal of EWR digital is to help companies in the energy industry through the digital transformation by increase their visibility, build their brand, and ultimately drive revenue growth. We work with a range of oil and gas clients, from large multinational corporations to small startups such as upstream exploration and production companies, downstream refining and marketing, or midstream transportation and logistics.
Digital transformation in oil and gas is happening
Digital transformation in oil and gas marketing strategies can help your business gain market share over your competitors and support your sales teams if you stay ahead of the current trends.
Only 7 percent of revenue is spent on oil and gas marketing by companies hoping to differentiate their products and services but this number is growing year over year.
McKinsey conducted a study of more than 100 cases at oil and gas companies. Their research indicates this sector could reduce capital expenditures by up to 20 percent with the effective use of digital technologies!
Effective digital marketing strategies that can help your oil and gas company to attract more clients include:
- Search engine optimization: SEO helps your business to achieve better visibility and credibility along with bring more visitors to your oil and gas website.
- Pay per click ads: These ads also increase visibility to your website or to a specific landing page on your site. The ads can be targeted to show up in search engines and many high end online publishers along with being able to track everything thats happening.
- Social media: LinkedIn, Facebook, and Twitter are excellent places to build credibility for your brand, make new connections with potential customers, and drive more traffic to your website.The International Data Corporation states that over 75 percent of B2B buyers rely on social media platforms for making purchase decisions
- Blogs and podcasts: If you want to showcase your company’s expertise, a blog or podcast is an excellent medium. to educate, inform, and inspire your audience to take action.
- Thought Leadership: This high value content is published by authoritative online magazines, journals, and sites in the oil and gas industry. It’s a compelling way to show prospects how respected and credible your oil and gas company and leadership are within the industry.
Learn more in our marketing trends for oil and gas article.
Why Digital Marketing is Essential for Oil and Gas?
With 23+ years of experience in digital marketing, our agency has worked on some of the most challenging industries, including oil and gas.
We have seen digital marketing reduce customer acquisition costs, streamlines business marketing processes, and improves overall efficiency by providing analytics for better decision-making.
The main strength of digital marketing lies in its ability to run real-time campaigns that can be tracked and optimized to support achieving quarterly growth KPI for oil and gas organizations.
An Industry Case Study indicates that the oil & gas companies, with proper use of digital technology, can reduce costs by 10% as well as increase bottom line revenue by 1-3%. However, we have seen much higher returns with our campaigns.
Measurable ROI of Marketing Efforts
- Higher win rates
- Shorter sales cycles
- Lower customer acquisition cost
- Predictable lead generation pipeline
- Improved brand equity
Marketing Consulting for Oil and Gas
At our B2B marketing agency, we pride ourselves on applying the best marketing communication practices with a special focus on digital marketing, particularly inbound marketing. With our oil and gas marketing services, you’ll benefit from our extensive knowledge of the upstream, downstream, and midstream sectors.
Our team provides subject matter experts who can work closely with your executive management and marketing department to help with planning, strategy, and implementation. And the best part? We have a short learning curve, which means we can get to work quickly and deliver results that exceed your expectations.
So, whether you need help with refining your marketing strategies or implementing new ones, our marketing consulting services are here to help you achieve your business objectives in the oil and gas industry.
How Oil and Gas Companies have Benefited from SEO Strategies
SEO plays a crucial role in our digital marketing strategy, helping us to attract and engage with potential customers and build lasting relationships.” – Lorenzo Simonelli, CEO of Baker Hughes
Through SEO efforts, Baker Hughes increased their website traffic by 79% and generated 90% more leads. In addition, they saw a 15% increase in their website’s search engine visibility.
Search engine optimization is critical for any business, including oil and gas companies. It helps us to reach new customers and keep our existing ones engaged.” – Jeff Miller, former CEO of Halliburton
Halliburton: In 2018, Halliburton launched an SEO campaign to improve its online visibility and reach more customers. The company optimized its website content for relevant keywords and built high-quality backlinks, resulting in a 41% increase in website traffic and a 63% increase in search engine rankings
In addition, SEO can help establish credibility and authority in the industry, as companies that consistently rank high in search engine results are viewed as more trustworthy and reliable by potential clients and customers. With the right SEO approach, oil and gas companies can effectively reach their target audience and achieve their business goals in today’s digital landscape.
Marketing Collateral with Rapid Delivery for Oil and Gas Companies
Looking for quick, visually appealing sales collateral to support your oil and gas sales team? Look no further than EWR Digital’s Graphic Design services.
Our team is committed to delivering stunning sales materials with fast turnarounds. From sell sheets and flyers to brochures and white papers, we design everything to help your oil and gas sales team close deals faster.
Make your company stand out at your next trade show. Our team offers a range of services to help you create a visually stunning booth that will capture the attention of attendees. From eye-catching booth designs to interactive graphics and videos we have the expertise to help you make a lasting impression. We specialize in creating custom booths that incorporate interactive products.
Trust us to create visually compelling materials that help you stand out in a crowded market. Contact us today to see how we can help you drive sales with beautiful, effective collateral.
Fuel Your Oil and Gas Sales with Our Sales Enablement Support
At our digital marketing agency, we understand the unique challenges facing the oil and gas industry when it comes to sales enablement.
That’s why we offer expert sales enablement support tailored specifically to the needs of your business. Our team of experienced professionals will work with you to develop a comprehensive sales enablement strategy that includes everything from lead generation and qualification to sales training and enablement technology.
By leveraging our sales enablement services, you’ll be able to streamline your sales process, improve sales productivity, and close more deals than ever before. So if you’re ready to take your oil and gas sales to the next level, contact us today to learn more about how we can help.
Unlock the Marketing Potential with Our Fractional CMO Services
Our Fractional CMO services can provide you with the expert marketing guidance you need to succeed. Our team of seasoned professionals specializes in developing custom marketing solutions specifically for the oil and gas industry. By leveraging our services, you can gain access to top-tier marketing expertise without the cost and commitment of hiring a full-time CMO. We’ll work closely with you to develop a tailored marketing strategy that will increase brand awareness, generate leads, and improve customer engagement. From market research to social media management and advertising campaigns, our Fractional CMO services offer a comprehensive suite of marketing solutions can unlock the marketing potiontal trapped in your well.
We offer end-to-end digital marketing services, from strategy and analytics to creative development and SEO production, to help transform your digital presence and make your marketing efforts effective.
Form a foundation to drive successful SEO and marketing ROI
- Digital Strategy Consulting
- Marketing Audits
- Marketing Workshops
- Paid Consulting Sessions
Top tier search engine optimization that pushes you to the top spot
- Onpage SEO
- Offpage SEO
- Technical SEO
- Local SEO
- Conversation Rate Optimization (CRO)
We build top of the line websites with enterprise SEO in mind — rank higher right out of the gate
- New Website Builds
- Full Website Redesigns
- Website Development
- Web Support
We empower your brand to gain trust from current and new customers
- Rebranding Campaigns
- Marketing Collateral Designs
Simple on-demand video production that will grow your business and deliver high quality results
- Full Scale Video Productions
- Social Videos
- On-Demand Video Editing
Analytics & Analysis
Analytics services that help you understand your data better and make better business decisions
- Track Campaign Performance
- Understand Your Website’s Engagement
- Market & Competitor Insights
- Google Adwords Preformance & Analysis
Building Trust & Delivering ROI
FAQ’s about our Oil and Gas Marketing Services
Q: How can digital marketing help my oil and gas business?
A: Digital marketing can help your oil and gas business by increasing your online visibility and brand awareness, generating more leads, and improving your customer engagement. With effective digital marketing strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing, you can reach more potential customers and build a strong online presence for your business.
Q: What specific digital marketing strategies should I be using for my oil and gas business?
A: The digital marketing strategies you should be using for your oil and gas business will depend on your specific goals and target audience. However, some effective strategies for oil and gas companies include optimizing your website for local SEO, developing targeted content marketing campaigns, using social media marketing to engage with your audience, and building a strong online reputation through customer reviews and testimonials.
Q: How long does it take to see results from digital marketing?
A: The timeline for seeing results from digital marketing will depend on your specific strategy and goals. In general, it can take several months to see significant improvements in your search engine rankings or online traffic. However, with a consistent and well-executed digital marketing plan, you should start to see gradual improvements over time.
Q: How much should I be spending on digital marketing for my oil and gas business?
A: The amount you should be spending on digital marketing will depend on your business size, goals, and overall budget. EWR Digital can work with you to develop a customized digital marketing plan that fits your specific needs and budget.
Q: How do I measure the success of my digital marketing efforts?
A: There are several key metrics you can use to measure the success of your digital marketing efforts, including website traffic, search engine rankings, lead generation, and customer engagement. EWR Digital can provide regular reports and analytics to help you track your progress and make informed decisions about your digital marketing strategy.
Free Search Engine Marketing Consult
Our Extensive Oil and Gas Experience Covers Diverse Areas
We take pride in our deep understanding of the highly technical, competitive, and innovative field of oil and gas. We recognize the commitment to safety, performance, and dedication that is required to succeed in this industry. It’s an honor to collaborate with engineers, sales teams, and management who are responsible for supplying the world’s energy needs every day.
Our global oil and gas experience covers upstream, midstream, and downstream projects in a variety of areas, including:
If you’re seeking an experienced marketing partner who speaks your language and understands oil and gas marketing, don’t hesitate to contact us today!