Fraction CMO Services
Power up your marketing with expert guidance: Your Fractional CMO
What is a Fractional CMO
A fractional CMO (Chief Marketing Officer) is a part-time or contract-based marketing executive who works with companies to provide high-level strategic guidance and leadership for a client’s marketing efforts.
Fractional CMOs are typically hired by small to mid-sized businesses that may not have the budget or need for a full-time CMO, but still require the expertise and strategic direction of a marketing leader. They can also be hired on a project basis to help with specific marketing initiatives such as rebranding, product launches, or marketing campaigns.
The role of a fractional CMO is similar to that of a traditional CMO, but they work on a part-time or project basis and are often more cost-effective for companies. They can help companies develop and implement marketing strategies, manage marketing teams, analyze data and market trends, and ensure that marketing efforts are aligned with overall business goals.
Role of a Fractional CMO
Hi! My name is Matt Bertram and I am a experienced marketing consultant. As a fractional CMO, I can help your business improve its marketing efforts in several ways:
Develop a Clear Marketing Strategy
I can work with you to develop a comprehensive marketing strategy that aligns with your business goals, identifies your target audience, and outlines the tactics and channels that will be most effective in reaching them.
Focus on Your Brand
I can help you develop and refine your brand messaging, positioning, and visual identity, so that your brand stands out and resonates with your target audience.
Use Data to Make Informed Decisions
I can use data analysis to help you understand your customers better, identify areas for improvement, and optimize your marketing campaigns for better results.
Implement Effective Marketing Tactics
I can work with you to develop and implement effective marketing tactics, such as email marketing, content marketing, social media marketing, search engine optimization, and paid advertising, to reach your target audience and drive conversions.
Ensure Consistency Across Channels
I can help you ensure that your marketing efforts are consistent across all channels, including your website, social media profiles, and other marketing materials.
Build a Strong Marketing Team
I can help you build a strong marketing team, provide training and coaching for team members, and ensure that the team is aligned with your business goals and objectives.
Overall, my role as a fractional CMO is to provide high-level strategic guidance and leadership for your marketing efforts, so that you can achieve your business objectives and drive growth.
Wide Range of CMO Services
Marketing Strategy Development – creating a comprehensive plan to achieve your business goals
Market Research and Analysis – conducting market research and analyzing data to make informed marketing decisions
Branding and Messaging – refining your brand identity and messaging to resonate with your target audience
Digital Marketing – creating and implementing digital marketing campaigns across various channels
Social Media Marketing – creating and executing social media campaigns to reach your target audience and build brand awareness
Advertising and Media Planning – developing and executing advertising campaigns across various media channels
Marketing Automation and Technology Implementation – leveraging marketing automation tools to streamline processes and improve efficiency
Content Marketing – developing and executing a content marketing strategy to attract and engage your target audience
SEO and SEM – optimizing your website and online content to improve search engine rankings and drive traffic to your website
Public Relations and Communication – managing your public image and communication with customers, stakeholders, and the media.
And more…!
Benefits of Working with a Fractional CMO
Working with a fractional CMO provides businesses with access to high-level marketing expertise without the high cost of hiring a full-time CMO. With a fractional CMO, you can leverage the expertise of a seasoned marketing executive who has worked with a variety of businesses and industries. This means that you get the benefit of their experience and insights, without the expense of hiring a full-time employee.
One of the key advantages of working with a fractional CMO is the flexibility to adjust services based on your business needs. You can work with a fractional CMO on a part-time or project basis, which means that you can scale up or down as needed. This makes it easier to manage your marketing budget and resources, without sacrificing the quality or effectiveness of your marketing efforts.
A fractional CMO can also help improve your marketing ROI and better align your marketing efforts with your business goals. By developing a comprehensive marketing strategy and leveraging data-driven insights, a fractional CMO can help you identify areas of opportunity and optimize your marketing efforts for better results. This can lead to increased brand awareness, customer engagement, and improved lead generation and sales conversions.
Access to Networks
Access to Networks: A fractional CMO has access to a network of marketing professionals, vendors, and partners, which can help your business expand its reach and resources.
Results-Oriented: A fractional CMO is focused on achieving results for your business, with a focus on driving growth, increasing revenue, and improving ROI.
Cost Savings & Flexibility
Cost Savings: A fractional CMO is a more cost-effective option compared to hiring a full-time CMO, as you only pay for the services you need.
Flexibility: A fractional CMO can work with your business on a part-time or project basis, providing flexibility to adjust services based on your changing needs.
Expertise & Objectivity
Expertise: A fractional CMO brings a wealth of expertise and experience to your business, providing high-level strategic guidance and leadership for your marketing efforts.
Objectivity: A fractional CMO can provide an objective perspective on your business and marketing efforts, identifying areas for improvement and providing recommendations for optimization.
Our Fractional CMO Process
The typical process of working with us as your fractional CMO involves several steps, including:
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- Discovery and Planning: The first step is for the fractional CMO to get to know your business and its marketing goals. This involves a thorough discovery process, which may include interviews, market research, and a review of your current marketing efforts. Based on this information, the fractional CMO will develop a comprehensive marketing strategy and plan for achieving your goals.
- Collaboration and Execution: Once the marketing strategy is in place, the fractional CMO will work closely with your business to execute the plan. This may involve creating and implementing marketing campaigns, developing content, managing social media accounts, and optimizing your website for SEO. The fractional CMO will collaborate closely with your team to ensure that all marketing efforts are aligned with your business goals and brand identity.
- Deliverables and Reporting: Throughout the engagement, the fractional CMO will provide regular deliverables and reports to keep you informed of progress. These deliverables may include campaign performance reports, website analytics, and content calendars. The fractional CMO will use this information to continuously refine the marketing strategy and ensure that it is delivering the desired results.
- Performance Measurement: The fractional CMO will measure the performance of your marketing efforts against the established goals and KPIs. This includes tracking website traffic, social media engagement, lead generation, and sales conversions. The fractional CMO will use this information to identify areas for improvement and adjust the marketing strategy as needed.
Overall, working with a fractional CMO involves a collaborative approach to developing and executing a comprehensive marketing strategy. Deliverables and progress reports are provided regularly to keep you informed, and performance is measured against established goals to ensure that your marketing efforts are delivering the desired results.
Client Testimonials
"Once we got to the 1st page of Google we had an influx of leads. This is going to be the best year we’ve had."
"They are incredible to work with. They really partner with you and help you find what your strategic vision is."
Kathleen Liles | Marketing Director @ Critter Control
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Fractional CMO Pricing
As an experienced fractional CMO, I offer my services on both a retainer and project basis, depending on the needs and goals of the client.
For a retainer-based pricing model, I would work with the client to determine the number of hours of work needed per month to achieve their marketing goals. This could include developing and executing a comprehensive marketing strategy, managing and optimizing digital campaigns, conducting market research and analysis, and providing ongoing consultation and support. I would then propose a fixed monthly fee based on the agreed-upon hours of work and scope of services. This model would allow for flexibility in adjusting the amount of work needed based on the client’s evolving needs and budget.
For a project-based pricing model, I would work with the client to define the scope of work and deliverables needed to achieve their specific marketing goals. This could include developing a website, launching a social media campaign, conducting a brand audit, or designing a marketing plan. Based on the agreed-upon scope of work, I would provide a fixed fee for the project, which would include all necessary services and deliverables.
Overall, my pricing for fractional CMO services would be based on the value I can provide to the client, as well as the level of expertise and experience I bring to the table. I believe in providing transparent and flexible pricing options that align with the client’s goals and budget. Lets setup a call today.
Contact US Today
– Are you struggling to keep up with the ever-changing world of marketing?
– Do you need expert guidance to help you develop and execute a comprehensive marketing strategy?
Look no further than EWR Digital.
As a fractional CMO, I bring decades of experience in marketing and business strategy to your team, without the high cost of hiring a full-time executive. With EWR Digital, you can access high-level marketing expertise that is tailored to your unique needs and goals.
At EWR Digital, we take a collaborative approach to working with your team. We start by getting to know your business and its goals, and then develop a comprehensive marketing strategy that is designed to achieve those goals. From there, we work closely with your team to execute the plan, creating and implementing marketing campaigns, developing content, managing social media accounts, and optimizing your website for SEO.
Throughout the engagement, we provide regular deliverables and reports to keep you informed of progress. We measure the performance of your marketing efforts against established goals and KPIs, and adjust the strategy as needed to ensure that you are getting the best possible results.
With EWR Digital, you can enjoy the benefits of working with a seasoned marketing executive, without the high cost of hiring a full-time employee. Contact us today to learn more about how we can help you take your marketing efforts to the next level.
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