Local SEO Services
Get Found Locally: Boost Your Business with Local SEO
what is local seo
Local SEO (Search Engine Optimization) refers to the process of optimizing a website and its content to improve its visibility and rankings in local search engine results pages (SERPs) or “the Maps 3-Pack”. The main objective of local SEO is to increase the visibility of a business in search results for local queries related to its products or services or brick and morter locations.
Local SEO services involves a range of strategies and tactics such as optimizing the website’s content and meta tags, creating and optimizing a Google Business Profile (GBP) listing, getting listed in local directories and review sites, generating backlinks from relevant local sources, and creating local content that engages and attracts local customers.
The goal of local SEO is to help businesses attract more relevant traffic, increase leads, and drive sales from local customers. It’s particularly important for brick-and-mortar businesses that rely on foot traffic, such as restaurants, retail stores, and other local businesses that cater to a specific geographic area.
Importance of Local SEO for Local Businesses
We specialize in local marketing, which means we know how to reach the customers in your local area who are most likely to be interested in your products or services.
Local SEO can be incredibly important for local businesses. Here are the top 3 reasons why:
Increased Visibility and Exposure
Local SEO can help businesses appear in the top search results for local queries, making it easier for potential customers to find them. This increased visibility and exposure can lead to more website traffic, phone calls, and visits to the business’s physical location.
Targeted Traffic and Leads
Local SEO helps businesses target their marketing efforts to the specific geographic area they serve. This can result in more targeted traffic and leads, which are more likely to convert into paying customers.
Enhanced Brand Credibility and Reputation
When a business appears in the top search results for local queries, it can help to establish the business’s credibility and reputation within the local community. This can be particularly important for businesses that rely heavily on word-of-mouth referrals and repeat business from loyal customers.
How does Local SEO Work?
Local SEO is a type of search engine optimization that is specifically designed to help businesses rank higher in local search results. Unlike traditional SEO, which focuses on improving a website’s visibility on a global or national level, local SEO is all about getting businesses to rank well in searches that are specific to their geographic area.
There are several key factors that influence local SEO rankings, including the accuracy and consistency of the business’s NAP (name, address, and phone number) across various online directories, the quality and quantity of online reviews, and the relevance and authority of the business’s website and its content. In addition, factors like proximity to the searcher, industry-specific keywords, and social signals can also impact local search rankings.
Local ranking algorithms, like Google’s Local Pack algorithm, work by analyzing various signals and ranking factors to determine which businesses should appear in local search results for a given query. These algorithms take into account factors like the searcher’s location, the relevance of the search query to the business, and the quality and authority of the business’s online presence. By optimizing for these ranking factors, businesses can improve their chances of appearing at the top of local search results and attracting more customers in their local area.
Multi-location SEO refers to the process of optimizing the online presence of a business with multiple physical locations to improve their visibility in local search results. This involves developing and executing a comprehensive SEO strategy that takes into account the unique needs and challenges of each location while maintaining consistency and alignment with the overall brand.
Multi-location SEO typically involves optimizing each location’s website and local listings for relevant keywords and phrases, managing and responding to customer reviews, building high-quality local citations and backlinks, and ensuring accuracy and consistency of business information across all locations and directories. The goal is to improve each location’s visibility and ranking in local search results, which can ultimately drive more targeted traffic and leads to each business location.
What Clients say about our SEO services
“We are page 1 for most search terms that are relevant to our industry. Our rankings are really impressive in both Houston and Austin.”
Hestia Construction & Design
"I’m in the top 5 for all relevant keywords, and I give all the credit to EWR Digital."
David Hunter Law Firm
“Once we got to the 1st page of Google we had an influx of leads. This is going to be the best year we’ve had.”
About US - EWR Digital
EWR Digital is a full-service digital marketing agency that has a team of experienced professionals with a diverse range of skills and expertise. Their team includes digital marketing strategists, website developers, SEO specialists, social media managers, PPC advertising experts, content creators, and more.
Their team members have worked with a variety of small businesses across various industries and are knowledgeable in the latest digital marketing trends and technologies. They prioritize staying ahead of the curve and continually updating their skills and knowledge to provide the best possible results for their clients.
Overall, EWR Digital's team is dedicated to delivering exceptional results and providing personalized service to each of their clients.
How to Choose the Right Construct Marketing Provider
Choosing the right local SEO service provider can be crucial to the success of your business. Here are some factors to consider when making your decision:
- Experience: Look for a service provider with experience in local SEO and a proven track record of success.
- Reputation: Check the service provider's reputation by looking at online reviews, testimonials, and case studies from previous clients.
- Services offered: Make sure the service provider offers a range of local SEO services that are tailored to your specific needs and goals.
- Communication and transparency: Look for a service provider who communicates clearly and transparently about their processes and strategies, and who keeps you informed throughout the optimization process.
- Price: Compare pricing and packages offered by different service providers, and make sure you're getting a fair price for the services you'll receive
Local SEO Services Offered
Keyword research and analysis
This involves identifying the keywords and phrases that are most relevant and valuable to your business in terms of local search. This includes analyzing search volume, competition, and user intent to determine which keywords and phrases will drive the most targeted traffic to your website.
This refers to optimizing your website’s on-page elements, such as title tags, meta descriptions, headers, and content, to make them more relevant and valuable to local search engines and users. This can help improve your website’s visibility in local search results.
Google My Business optimization
Google My Business (GMB) is a free business listing tool provided by Google that allows you to manage and promote your business’s information across Google Search and Maps. GMB optimization involves optimizing your GMB profile with accurate and up-to-date information, such as business name, address, phone number, hours of operation, and photos. This can help improve your business’s visibility and engagement in local search.
Local directory listing management
This involves managing your business’s presence on various local directories and citation sites, such as Yelp, TripAdvisor, and Yellow Pages. This includes claiming and verifying your listings, ensuring accuracy and consistency of business information across all directories, and managing reviews and ratings.
Online reputation management
This involves monitoring and managing your business’s online reputation across various online platforms, such as social media, review sites, and local directories. This includes responding to reviews and comments, addressing negative feedback and complaints, and promoting positive customer experiences.
This involves actively managing and encouraging customer reviews on various online platforms, such as Google, Yelp, and Facebook. This can help improve your business’s online reputation, credibility, and visibility in local search results. Review management includes responding to reviews, both positive and negative, to engage with customers and demonstrate your commitment to customer satisfaction.
Do you provide service to other cities?
Google Business Profile
Google Business Profile / Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence and information across Google Search and Maps. A Google My Business profile is a business listing that appears in the “local pack” or “Google Maps pack” of search results when someone searches for a local business, product, or service. The profile typically includes basic information about the business, such as its name, address, phone number, website, hours of operation, and photos. It may also include customer reviews and ratings, as well as other features such as messaging, bookings, and product/service highlights. GMB profiles are an important tool for businesses looking to improve their local search presence, as they can help increase visibility, engagement, and credibility in local search results.
What Does All This Mean To Me?
How should you prioritize not only your Local SEO efforts but also your investment in Local SEO? Here are some clear strategic recommendations:
- Ensure that your owned assets, such as your website, are performing exceptionally well. Numerous factors, including links and organic ranking, exhibit a strong correlation with positive outcomes in the local search results. Therefore, it’s wise to invest your resources there.
- While Google Business Profile (GBP) provides limited control for business owners and marketers, reviews wield significant influence. If you’re not actively focusing on a review program and experimenting with incorporating keywords, locations, and other relevant elements into your reviews, you risk falling far behind in the game, akin to catching up on your link profile years later.
- Off-site local signals are on a continued decline. These traditional factors are, at best, just basic prerequisites. It’s advisable not to allocate an excessive amount of time and resources to them unless it’s absolutely necessary.
Get Ahead of the Competition with Our Local SEO Services
Ready to take your local business to the next level? Let’s optimize your online presence and dominate local search! Contact us today to schedule a free consultation and learn how our expert local SEO experts can help drive more targeted traffic, leads, and sales to your business.
Get a Free Local SEO Consultation
Enterprise to Small Business
Customized SEO Marketing For Many Industries
Every company and industry has its unique set of challenges when it comes to local SEO Services. Our breadth of experience has provided us with extensive knowledge in developing proven strategies across many different sectors, ensuring your online marketing efforts will be successful, regardless of your industry.
Here are some examples of the industries we have generated incredible results for our client partners: