Case Study: Boosting Local SEO
year over year
“Swamp Tour New Orleans”
Cajun Encounters wanted to increase bookings by ranking in the local 3 pack for the keyword phrase “Swamp Tour New Orleans”. The website already ranked 1st in organic search. However, traffic directly from their Google My Business (GMB) converted at a higher conversion rate — not to mention the monthly search volume for the keyword phrase is around 15k. They engaged EWR Digital for their SEO expertise.
Strategy & Tactics
To boost their GMB we developed and executed the following strategy:
- Updated Nap Listings
- Optimized their GMB
- Fixed any duplicate or wrong listings
- Published weekly blogs on GMB – related to New Orleans + Related topics that matched the keyword
- Added in new FAQs for GMB
- Competitor link building
To boost rankings, a GMB needs content relevant to the location of the business. To do this, we created weekly blogs written to help people who are visiting New Orleans (which is the target audience for the business). Topics ranged from recommended hotels to the best places to eat.
By focusing on content for New Orleans tourists, we showed that Cajun Encounters has a deep understanding of the area and is a vital resource for those visiting the city. Google recognizes content like this, so it not only helped their target audience, it also helped boost their GMB up the rankings.
Other Case Studies
Become the next success story
Learn how EWR Digital can help you achieve your goals. Simply schedule a free consultation, and we’ll show you why we’re one of the leading digital marketing agencies.