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What You Need to Know About Google EATs for 2021

What You Need to Know About Google EATs for 2021

As of October 2020, Google controls 88.14 percent of the search market. With such enormous control, it's essential to understand Google's ranking factors and content guidelines if you want to or do run an enterprise SEO company. Have you ever heard of Google E-A-T?...

A Guide to SEO Link-Building Strategy

A Guide to SEO Link-Building Strategy

Link building is not simply a buzzword used to sell optimization services or drive blog traffic. It is a viable SEO link-building strategy you must have if you're an enterprise SEO company. Link building will continue to be important for years to come. Why? Good...

Understanding Mobile Deep Linking and Why You Need it

Understanding Mobile Deep Linking and Why You Need it

In today's hectic world of digital marketing, it's easy to become bombarded by pop-up ads and advertising from every corner of your laptop or smartphone screen. However, there was a time when marketers understood that buyers need to be courted rather than overwhelmed....

This Is What Makes a High-Quality Backlink

This Is What Makes a High-Quality Backlink

A high-quality backlink is the equivalent of SEO gold. Backlinks are essentially votes of confidence from other sites. They let readers know that you're a trusted and informative source and let search engines know that your website has value.   However,...