What if your business strategy was outdated before you even started? Successful businesses must understand current trends and integrate those trends into their marketing and sales strategies. But if a company doesn't have a good trend monitoring strategy, its...
As search engines continue to shape our online experience, it’s crucial to understand the complex inputs and algorithms driving Google’s search results. One essential aspect is the delivery of instant and relevant information, which relies on fast-loading websites. Google’s Core Web Vitals, comprising metrics such as Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift, play a pivotal role in evaluating page speed, interactivity, and visual stability. By optimizing these metrics, websites can improve their Page Experience scores, achieve higher rankings, and offer users a superior technical experience. In this article, we provide a comprehensive overview of Core Web Vitals, their importance, and practical insights for boosting website rankings through technical SEO.
A digital marketing agency thinks of data as the lifeblood of its strategies. Without enough or the right kind of data, you'll more than likely find that you won't get the results you're looking for. Data isn't just a fancy buzzword. When you need to know just how...
Are you a small company looking to boost your online success? If so, then you're going to need to start benchmarking data on your competitors. But isn't focusing on your competitors a waste of time? Not necessarily. After all, what worked for them might work for you....
In a 2019 survey, only 37% of CEOs said their companies were highly insight-driven. The same study showed that 63% of CEOs were aware of data analytics but thought their company didn’t use it effectively. Data analytics lead to better decisions, more effective...