Search Engine Marketing (SEM)

How to Measure the Impact of Brand Storytelling

How to Measure the Impact of Brand Storytelling

In the dynamic landscape of marketing, brand storytelling has emerged as a linchpin for connecting with audiences. But how can you measure the impact of your narrative efforts? This guide delves into the essential key performance indicators and cutting-edge tools that will empower you to gauge and enhance the effectiveness of your brand storytelling.

Why Oil and Gas Companies Need to Prioritize SEO

Why Oil and Gas Companies Need to Prioritize SEO

Oil and gas companies are starting to prioritize search engine optimization (SEO) to improve their online presence, attract more visitors, and gain an edge over competitors. Four steps you can take to improve their SEO include conducting keyword research, creating backlinks for authority, managing social media, and implementing local SEO strategies.