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Improving the ROI of a New Website With the Help of a Web Design Company

Improving the ROI of a New Website With the Help of a Web Design Company

Any web design company aims to make sure that it represents the client's brand in the best possible light, that all information balances with the messaging and personality of the company. If the site meshes well with the company, then marketing tactics become more productive, making the website a legitimate asset of the business. Unfortunately, not every owner or client understands how assets, like websites, contribute to the valuation of the company. Interactive and well-defined sites attract...

How To Market a Website and Boost Traffic and Sales With Houston Web Design

How To Market a Website and Boost Traffic and Sales With Houston Web Design

You cannot overlook the importance of Houston web design and marketing. While most businesses now understand the necessity of having a professional website, many do not understand the importance of marketing it, especially individual pages. If you do not advertise your content and its digital location, then people will struggle to find it, and search engines will ultimately ignore it. Marketing is crucial to discovery, and there are several ways to market a new website. SEO Strategies When...

Top 5 Impressive Tricks to Get More Web Traffic in 2019

Top 5 Impressive Tricks to Get More Web Traffic in 2019

This article was written by guest contributor Philip Masterson. First things first, organic web traffic is and always should be your No. 1 priority. No matter what kind of website you run, you should be on the lookout for ways to increase your website traffic. Why? Because it shows that people visit your site for something that they want. Organic site visitors are also less likely to leave your site and increase your bounce rate. They are also more likely to convert, so investing in increasing...

Tips and Tricks to Optimize Website Speed

Tips and Tricks to Optimize Website Speed

Website speed is important for user experience. If your website isn’t loading fast enough this could cause users to abandon your site. Website abandonment can cause an increase in your bounce rate, which is not good. Website speed can also affect your rankings on search engines. If your business is using paid ads, Google will check out your page speed to help impact your AdWords Quality Score. Website speed can affect your rankings on search engines. Website Speed Facts Here are some...

3 Tips to Create Web Design and Instagram Collaboration

3 Tips to Create Web Design and Instagram Collaboration

This post was written by guest contributor Walter Moore. The stupendous power of social media platforms such as Instagram in driving increased user engagement is one of the primary reasons why web design businesses are leveraging the photo-sharing site. They are reaching out to larger audiences through Instagram. Compared to other social platforms like Facebook and Twitter, Instagram has the best conversion rate. Budding and seasoned web designers alike are making the effort to build a synergy...

Here’s How Your Web Design Might Be Hurting Your SEO (And How to Fix It)

Here’s How Your Web Design Might Be Hurting Your SEO (And How to Fix It)

This post was written by guest contributor Aljaz Fajmut, founder of RankTrackr and Nightwatch. Web design is really important to your online success. If your web design is fully optimized, easy to use, and looks beautiful, you’re onto a winner. On the other hand, if it looks horrible, site visitors are going to bail out pretty quickly. That means conversions will be down. But did you know that web design can also hurt your SEO? It’s a double whammy. When users leave your website quickly, it...

How UX Led Design is Revolutionizing the Customer Experience

How UX Led Design is Revolutionizing the Customer Experience

This post was written by guest contributor Matt Oxley. User Experience (UX) led design is a web design strategy centered around the end-user. The methodology is founded on the investment of time to understand audience groups, learning about their goals, wants, expectations, and frustrations. This research is then turned into insights which are used to develop solutions that successfully meet the consumers’ needs. When a business has a user-centered culture, their understanding and commitment...

Finding Affordable Web Design in Houston

Finding Affordable Web Design in Houston

As a business owner, you have a lot on your plate - so you want a website that works. You're looking for affordable web design to market yourself. If you want to redesign your website and don’t have a big budget, there are ways to have them custom built. You can find Houston web design services without investing thousands of dollars. Many reputed web design companies offer turnkey solutions for businesses who want to expand in the digital space. Whether you’re looking for an upgrade, a...

Affordable Website Design: When is it Time to Rebrand?

Affordable Website Design: When is it Time to Rebrand?

As a Houston website design and marketing company, we help businesses with affordable website design every day. However, when we are working with established companies, we often notice a lot of hesitancy about rebranding. Of course, building a great brand takes time and effort. A powerful brand builds an emotional bridge between you and your customers. So the concept of rebranding might seem scary at first. It might seem like you are discarding everything and starting over the process from...