Every brand wants to get the attention of prospective customers, and storytelling is an excellent way to get a target audience interested in a brand. Brand storytelling is the process of using narratives to engage your customers and shape your brand's identity. Even...
Consumers today are consuming more video content than ever before, including YouTube, social media, and various streaming networks. Thus, it’s important for businesses to include video marketing in their strategy to engage with their customers. Our guide provides everything one needs to know to take their business to the next level. Engaging videos capture customers’ attention and can turn them into brand ambassadors, creating a “word of mouth” marketing effect. Creating a narrative that resonates with the audience’s needs and desires is crucial in crafting an engaging video. Video length should be no shorter than 30 seconds and no longer than two minutes, with 15-second videos recommended for Facebook advertisements. Product demonstrations and how-to videos are two proven types of video marketing. Product demonstration videos are a great way to help customers visualize the product and understand its features and benefits, while how-to videos provide step-by-step visual instructions for completing a complex task, ultimately enhancing how customers use products.
If you’re looking to produce a commercial or video, the cost will depend on various factors, such as the video’s length, content, and production complexity. While a shorter video may seem less expensive, the actual cost is determined by the content’s quality. For example, every second of a 30-second spot must be carefully crafted, concise, and highly effective. The nuts and bolts of a video production, including pre-production, production, and post-production phases, can influence the price, as they require planning for multiple locations, crew members, hours, takes, retakes, lighting, composition, sound design, and much more.
Production complexity also affects costs. Elaborate productions with carefully crafted pre-planning/production, message, intense animations, or visual effects will require a more experienced crew and will come with a higher price tag. A larger and more experienced crew will also have higher costs than a small crew. Additionally, longer videos are effective for explaining complicated concepts or ideas to people who are more likely to support your cause. Shorter videos are more effective at keeping the audience’s attention to the end.
Overall, the cost of a commercial or video production can range anywhere from $1000 to $10,000, depending on various factors, such as content, production complexity, crew experience, and video length.
Corporate video production has become a popular way for individuals, organizations, and non-profits to boost their brand image and reach a wider audience. YouTube is becoming a popular channel for businesses to engage potential customers. To fully understand the power of corporate video production strategies, it’s essential to implement them for your business.
Corporate video production methods can satisfy all audiences as different people have different preferences when it comes to content consumption. Videos can reach people who prefer watching instead of reading, resulting in increased customer interaction and sales. Google recognizes the importance of videos and having a video on your site increases the chances of being discovered in a search. Additionally, videos are easy to share, which allows for more people to be aware of your business and its offerings.
If you want to start building videos for your company, EWR Digital offers help in videography, web design and development, SEO, and more. They can assist in creating a strong corporate video production strategy to help your business succeed.
Programmatic video advertising is a cost-effective and data-driven approach to digital advertising. With programmatic advertising, brands can use algorithms to target specific user behavior and get their material distributed to target audiences more efficiently. Programmatic advertising has become a significant part of total digital ad spend worldwide, accounting for 85% of total digital ad spend in the US, more than 80% in Europe, and almost 70% worldwide. With the rise of new media channels like TikTok, Instagram Reels, and YouTube shorts, brands need to adapt to the changing behavior of consumers and produce more content to match the new expectations. Video advertising is essential in today’s advertising landscape, and brands need to create relevant and engaging content that captures the viewer’s attention within the first two seconds. Programmatic advertising provides a more systematic and efficient approach to ad placement, and it is a convenient and cost-effective way for brands to compete for consumer attention.
If you’re looking to shoot a marketing video in Houston, Texas, there are plenty of cool places to choose from. Hermann Park offers a range of attractions, including the Houston Museum of Natural Sciences and the Houston Zoo, while Buffalo Bayou Park features hiking and walking trails, a dog park, and a skateboarding park. Discovery Green is a premier green space in downtown Houston, surrounded by hotels, sports arenas, and the George R. Brown Convention Center. The Galleria is Texas’ largest shopping destination, with more than 400 stores, and the Williams Tower Water Wall is a multi-story sculptural fountain in the uptown district that makes for a great backdrop.
However, it’s important to remember that these locations may not be the best way to locate your business and tell your story. Commercial videography production can be challenging, with many factors that can ruin the perfect image, such as street noise and random people walking in the shot. Instead, storytelling is key to engaging customers and standing out from the competition. A corporate video that tells the story of your unique brand can capture the life and spirit of your business authentically and honestly.
Video is the perfect medium for storytelling as it combines movement and sound, which are naturally wired to help us retain information. Video consumption is on the rise, and businesses using video grow revenue 49% faster than those without. At EWR Digital, our expert corporate video team can help bring your vision to life.
Programmatic videos are becoming increasingly popular due to their ability to deliver highly-targeted and efficient advertising campaigns. Programmatic advertising uses automated technology to purchase ad space across multiple channels, allowing marketers to reach their target audience more effectively. Programmatic videos are fast, highly targeted, more efficient, and cost-effective compared to traditional advertising. Programmatic advertising is estimated to reach over $62 billion in the US this year. Best practices for programmatic video ads include exploring the marketplace, creating engaging videos, optimizing for mobile, and considering branding.
When it comes to events, capturing the moment is crucial. While photography is a popular option, hiring a videographer can help you increase brand awareness, engagement, and authority. Event videos can be used before, during, or after an event to promote your efforts and share the experience with those who couldn’t attend. There are several reasons why every event needs a videographer, including the ability to extend the moment and improve corporate content. Videographers are also experts at staying invisible to your guests, adding flavor to the footage, and producing high-quality content. If you’re looking to make an impact in digital marketing, consider investing in an established videographer like EWR Digital to optimize your event for success.