5 Cool Places to Shoot Video in Houston, Tx
Every brand has a story to tell, and by branding your company through commercial videography, anyone viewing it will then know what makes your company unique compared to your competitors. On top of that, if your brand is local, you might assume that a good way to capture their attention is to shoot the marketing video in front of a prominent location or landmark. Luckily, if you’re from Houston, there’s a lot of places to choose from!
1. HERMANN PARK
This is a 445-acre park where you will almost see all that Houston has to offer in just one spot ranging from the Hermann Park Golf Course, the Houston Garden Centre, the Houston Museum of Natural Sciences, and the Houston Zoo.
2. BUFFALO BAYOU PARK
There are many attractions in this park, including natural landscapes, hiking and walking trails, a tributary, a dog park, a skateboarding park, and a nature-inspired playground and picnic pavilion. Inside there’s Eleanor Tinsley Park, and you can see the Houston skyline from this location, perfect to use in the background.
3. DISCOVERY GREEN
Downtown’s premier green space, the Discovery Green, includes 12 acres and is surrounded by the George R. Brown Convention Center, hotels, and downtown sports arenas. This space is also known as “Downtown’s New Backyard.”
4. THE GALLERIA
The Galleria, stylized ‘TheGalleria’, is an upscale mixed-use urban development and shopping mall located in the Uptown District of Houston. This is Texas’ largest and most luxurious shopping destination with more than 400 stores.
5. THE WILLIAMS TOWER WALL
The Williams Tower Water Wall a multi-story sculptural fountain that sits in the uptown district of Houston. The fountain and its park were built as an architectural amenity to the adjacent tower, which makes for a great backdrop.
Landmarks Aren’t Always Helpful in Guiding Local Customers to You
These places or locations are perfect for figuring out where you find yourself in this HUGE city of Houston at any moment, but they may not be the best way to locate you and tell your story. There are so many factors in the commercial videography production phase that can go wrong, such as street noise, cars, sirens or emergency vehicles, random people walking in the shot, anything that can ruin the perfect image. You need to connect with your customers, engagingly and emotionally.
The Importance of Storytelling
Stories provide meaning, background, and summons a sense of purpose. Most customers are more receptive to stories rather than facts or data as stories help us relate, empathize, and remember. It’s because of this that more businesses are increasingly recognizing the importance of storytelling in video. But what makes you different from the rest? Everyone is unique in their way, and we find creative and efficient ways to deliver an interesting and engaging video that communicates your message effectively.
A perfect example can be an “About Us” or “Corporate” video that gives you the freedom to communicate and to story-tell your unique brand. It’s the best way to capture the life and spirit of your business authentically and honestly. We can set up a shoot in our EWR studio for a commercial videography, but we recommend to choose to shoot on site of your business since it will help your audience get the full experience. In addition to sharing the story behind your brand consistently across all communication, giving your customers the reasons why they should buy your service or product, why it exists, and why this matters is paramount. Once your audience knows, trusts, and likes you, they’ll more likely buy from you. At the very least, you’ll have created relationships with people who will become advocates for years to come. Every business owner has a vision and unique story and for their business, and we’re here to help you connect with your customers so they relate, empathize, and remember your story.
Videography should be your primary means. Video catches our attention by combining movement and sound.
Sound and movement play a significant role in helping your audience retain your company’s message. Humans’ brains love video because we are naturally wired to retain visual and audible content, not like a page full of words. In fact, video consumption is big on the internet and has been climbing exponentially, and won’t slow down anytime soon. Cisco also predicts that online videos will make up more than 82% of all consumer internet traffic in 2022. Businesses using video grow company revenue 49% faster, year-over-year, than organizations without. So what are you waiting for? Our expert corporate video team can help make your vision come to life!
Contact EWR Digital today for more information.