Video marketing

If you’re looking to produce a commercial or video, the cost will depend on various factors, such as the video’s length, content, and production complexity. While a shorter video may seem less expensive, the actual cost is determined by the content’s quality. For example, every second of a 30-second spot must be carefully crafted, concise, and highly effective. The nuts and bolts of a video production, including pre-production, production, and post-production phases, can influence the price, as they require planning for multiple locations, crew members, hours, takes, retakes, lighting, composition, sound design, and much more.

Production complexity also affects costs. Elaborate productions with carefully crafted pre-planning/production, message, intense animations, or visual effects will require a more experienced crew and will come with a higher price tag. A larger and more experienced crew will also have higher costs than a small crew. Additionally, longer videos are effective for explaining complicated concepts or ideas to people who are more likely to support your cause. Shorter videos are more effective at keeping the audience’s attention to the end.

Overall, the cost of a commercial or video production can range anywhere from $1000 to $10,000, depending on various factors, such as content, production complexity, crew experience, and video length.

If you’re looking to shoot a marketing video in Houston, Texas, there are plenty of cool places to choose from. Hermann Park offers a range of attractions, including the Houston Museum of Natural Sciences and the Houston Zoo, while Buffalo Bayou Park features hiking and walking trails, a dog park, and a skateboarding park. Discovery Green is a premier green space in downtown Houston, surrounded by hotels, sports arenas, and the George R. Brown Convention Center. The Galleria is Texas’ largest shopping destination, with more than 400 stores, and the Williams Tower Water Wall is a multi-story sculptural fountain in the uptown district that makes for a great backdrop.

However, it’s important to remember that these locations may not be the best way to locate your business and tell your story. Commercial videography production can be challenging, with many factors that can ruin the perfect image, such as street noise and random people walking in the shot. Instead, storytelling is key to engaging customers and standing out from the competition. A corporate video that tells the story of your unique brand can capture the life and spirit of your business authentically and honestly.

Video is the perfect medium for storytelling as it combines movement and sound, which are naturally wired to help us retain information. Video consumption is on the rise, and businesses using video grow revenue 49% faster than those without. At EWR Digital, our expert corporate video team can help bring your vision to life.

Corporate video marketing can bring significant benefits to businesses, with a 41% increase in web traffic and up to 300% increase in click-through rates for email marketing campaigns. Social media platforms also show a significant organic increase in video popularity. If you’re not using commercial videography in your marketing plan, you could be missing out. Incorporating video marketing into your strategy can demonstrate your business’s technological savvy and ability to adapt to changing trends and consumer needs.

To create a strong commercial videography campaign, the first step is to determine your budget and decide on the type of video that will resonate with your audience. There are various types of marketing videos, such as product videos, how-to videos, and real estate videography. You’ll also need to decide on your target audience and where to publish your video, depending on your marketing goals.

The production process involves three phases: pre-production, production, and post-production. The pre-production phase includes setting up for filming, casting actors, finding locations, and selecting props and wardrobe. Production day involves shooting the video, and post-production involves transferring and organizing video files, syncing audio, and adding video effects.

Creating a marketing video can be complicated, so consider hiring a professional videographer to help you achieve your marketing goals. EWR offers a variety of corporate videography options to help you increase brand awareness and sell your products in the digital world.