If you’re looking to produce a commercial or video, the cost will depend on various factors, such as the video’s length, content, and production complexity. While a shorter video may seem less expensive, the actual cost is determined by the content’s quality. For example, every second of a 30-second spot must be carefully crafted, concise, and highly effective. The nuts and bolts of a video production, including pre-production, production, and post-production phases, can influence the price, as they require planning for multiple locations, crew members, hours, takes, retakes, lighting, composition, sound design, and much more.
Production complexity also affects costs. Elaborate productions with carefully crafted pre-planning/production, message, intense animations, or visual effects will require a more experienced crew and will come with a higher price tag. A larger and more experienced crew will also have higher costs than a small crew. Additionally, longer videos are effective for explaining complicated concepts or ideas to people who are more likely to support your cause. Shorter videos are more effective at keeping the audience’s attention to the end.
Overall, the cost of a commercial or video production can range anywhere from $1000 to $10,000, depending on various factors, such as content, production complexity, crew experience, and video length.