Video marketing is the strategy of using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
Capturing the moment is an important part of every event. Although this can be done with pictures, there’s another way to make the most of brand awareness, engagement, and authority. Consider a videographer for your next corporate event. Event videos can be used before, after, or during an event to promote your efforts. You want to capture the feel of the event without being there. That’s why hiring a videographer is one of the best ways to capture every moment and share...
Corporate video production has become an extremely popular way for both individuals and organizations to boost the image of their brand and to reach a wider target audience. In fact, the video is becoming such a popular channel that many businesses are using videos as their primary means of engaging potential customers. If you've heard about the power of videos, then you may be considering making a few of your own. Before you create a new video, however, you need...
Corporate video marketing is all about the numbers. Businesses that use it see a 41% increase in web traffic as much as a 300% increase in click-through rates in email marketing campaigns. Video posts on Facebook and other social media websites also see a huge organic increase in popularity. Naturally, increases in views are likely to lead to increases in sales as well. If you aren't already using commercial videography as part of your marketing plan, you could be missing out. Even if you...
Every brand has a story to tell, and by branding your company through commercial videography, anyone viewing it will then know what makes your company unique compared to your competitors. On top of that, if your brand is local, you might assume that a good way to capture their attention is to shoot the marketing video in front of a prominent location or landmark. Luckily, if you’re from Houston, there’s a lot of places to choose from! 1. HERMANN PARK This is a 445-acre park where you will...
What if the secret to marketing success was hiding in the palm of your hand? Between Youtube, social media, and various streaming networks, users are consuming more video content than ever before. If you want your business to engage with your customers, you must include video marketing in your strategy. Unfortunately, some companies don’t know the first thing about video marketing. However, our guide will provide everything you need to know to take your business to the next level! Why...
Creating viral videos for a business is a lot more challenging than just putting up cute puppies and kitten videos. To drive maximum ROI from your video marketing efforts, you have to think outside the box. So what does it take to make a viral video? How can your content reach the masses? With over 4 billion views on YouTube every day, there’s a lot of scope to promote your ideas. Many people tend to believe that viral marketing is based on luck. It’s a blend of science and art that requires...