Corporate video production has become an extremely popular way for both individuals, organizations, and even non-profits to boost the image of their brand and to reach a wider target audience. In fact, YouTube is becoming such a popular channel that many businesses are using videos as their primary means of engaging potential customers.
If you’ve heard about the power of videos, then you may be considering making a few of your own. Before you create a new video, however, you need to understand the power of corporate video production strategies and what they can do for your business. This article goes in-depth with why you need to implement a strategy for your corporate video marketing needs. Keep reading to learn more!
1. Corporate Video Production Methods Help Us Satisfy All Audiences
Many companies are always quick to say you’re going to deal with a tough crowd when it comes to marketing, but we think the real word here is “picky.” After all, everyone is different in their way, and you need to make content that can reach everyone to cast the widest net for a potential audience.
As powerful as words are, there are some people who simply aren’t going to want to read the blogs that you write. That being the case, you can create a video for those who enjoy watching instead of reading. By being inclusive to video lovers, you’re bound to have a greater influence on a larger amount of people, and you’ll see an increase in your customer interaction and sales.
2. Google Loves Video, and You Should Too
Google didn’t take in YouTube to watch cat videos. They realized the importance of videos in the modern world, and they wanted to make sure they embraced this trend. It’s about time for you to embrace it as well.
As a business, you already know about Google’s algorithms and how they can determine your likelihood of being found in a search. What you didn’t realize was that having a video on your site would drastically increase the chances of you being discovered in a search. In other words, by creating videos, Google will have your back and help you to get noticed when a potential customer searches for your goods.
3. Video Is Easy to Share (And That Helps You)
Videos are not only easy for people to watch on your site, but they can also share those videos with others, too. If a potential client views your videos and finds that they like what they see, it’s much easier for them to share their findings with their friends than if they tried to copy and paste your blog.
This ease of sharing will allow more people to be aware of your business and its wares, meaning you’ll be able to speed up your SEO results and have plenty more clients coming your way.
Let’s Get You Started
Now that you know the benefits of having a strong corporate video production strategy, you need to know who can help you start building the videos for your company. We can help you to do just that.
At EWR Digital we pride ourselves on our ability to help companies like yours to succeed. We offer help in videography, web design and development, SEO, and more. Make sure to check out our site to learn more, or reach out to us if you’re ready to receive our services.
We look forward to hearing from you!