About 20 percent of all small businesses fail in their first year. In the first five years, 45 percent close down, and 65 percent close within the first ten years. So as a small business owner, how do you make sure your business beats the odds and stays in the game...
Local SEO optimization is essential for brick-and-mortar businesses to ensure that customers searching for them can find them easily. While maintaining a Google Business Profile is crucial, it’s equally important to leverage page optimizations for local organic SEO throughout the entire website to improve local rankings and help potential customers find the business. On-page optimization tips for local organic SEO include making sure that the business’s name, address, and phone number are consistent across all online platforms, creating content that showcases the business’s strengths, optimizing header tags, and setting up internal linking. Local business schema and regular monitoring using tools like Local Search Results Tools, Geo-Grid Local Ranking Tools, and Google Business Profile Analytics are essential for evaluating the success of the on-page optimizations for local organic SEO.
What Is Local SEO? Get found online Faster By More People With Accurate Information Get your business in front of the people who want what you sell You’ve heard of SEO before – it means Search Engine Optimization. Well, Local SEO is just another form of search engine...
Google reports that “near me” searches keep trending up. In 2018, local SEO ranking was up 200 percent, which surpassed growth from the previous year. Local search showed no signs of slowing down either. Additionally, these local searchers were more likely to make a...
Over 3.5 billion people around the world rely on their smartphones every day. With over 45% of the world on their phones, you have a chance to boost your business. How? With the addition of geofencing as part of your digital marketing strategy, you can target an...
Why is SEO for Your Website So Important?
Search engine optimization (SEO) plays a pivotal role in the success of your website. By prioritizing SEO, you can significantly enhance brand awareness, drive higher website traffic, and ultimately boost conversions. If you want to outshine your competitors, partnering with EWR Digital can assist you in crafting a robust SEO strategy that ensures your website gets the attention it deserves.
Benefits of SEO for Small Businesses
Small businesses can reap numerous benefits from implementing SEO strategies:
Positions Your Brand as an Industry Leader:
A higher website ranking instills greater customer trust, making your brand a go-to source for industry-related questions. When customers find valuable and trustworthy information on your website, they are more likely to remember your brand when they are ready to make a purchase. EWR Digital excels in helping businesses establish their authoritative voice within their respective industries.
Improves Customer Experience:
SEO techniques not only enhance website visibility but also elevate user experience. Technical SEO optimizes website speed and ensures broken links are fixed. Content marketing focuses on providing helpful and relevant content to customers. Even without the SEO aspect, delivering high-quality and engaging content that addresses customer inquiries and enriches their knowledge greatly enhances their overall experience.
Increases Your Customer Base:
By prioritizing SEO to achieve Page 1 rankings, you can expect a significant surge in website traffic. Since most users do not venture beyond the first page of search results, ranking higher increases your visibility and chances of attracting potential customers. Local businesses can particularly benefit from SEO, as it improves rankings in local searches and drives more targeted traffic. Moreover, SEO not only increases traffic but also delivers higher-quality leads, as users searching for targeted keywords are more likely to convert into customers.
Reduces Paid Advertising Costs:
Implementing SEO strategies can reduce your reliance on paid advertising. With a focus on organic traffic, SEO helps generate website visits without incurring additional costs. Furthermore, combining an SEO strategy with pay-per-click (PPC) campaigns can significantly enhance your overall results. SEO and PPC complement each other exceptionally well.
Targets Customers at Different Levels:
SEO has the versatility to target customers at various stages of the sales funnel. Through high-quality content that incorporates a range of keywords, you can reach customers at different funnel stages. Frequently asked questions (FAQ) or Q&A pages cater to customers at the top of the funnel by providing informative brand insights. Middle-of-the-funnel customers are engaged with service or product pages that offer in-depth details about specific revenue streams. Finally, SEO content aimed at customers at the bottom of the funnel, leveraging the existing trust and relationship, can include case studies, testimonials, and information on product delivery.
How to Achieve SEO for Page 1
Once you recognize the significance of SEO for your small business, it’s vital to understand the steps required to reach Page 1. Here are some tips to help you achieve a successful SEO strategy:
Focus on Quality Content:
Creating high-quality content that is engaging, informative, and incorporates your targeted keywords is crucial for SEO success.
Establish High-Quality Backlinks:
Securing backlinks from reputable industry professionals and high-authority websites helps build trust and credibility for your own website.
Understand Your Competitors:
Gaining insights into your competitors’ SEO strategies and analyzing their approach can help you identify opportunities and stay ahead.
Make Your Website Mobile-Friendly:
Given the widespread use of smartphones, ensuring your website is mobile-friendly is essential to reach and engage with mobile users effectively.
Choose Competitive and Realistic Keywords:
Effective keyword selection is paramount. Focus on ranking for keywords that are relevant to your brand and offer realistic chances of success.
Achieving Page 1 rankings requires thorough planning, including competitive analysis, keyword research, and a well-defined strategy aligned with your goals. Contact us today at EWR Digital to learn more about how our services can help you reach Page 1 and maximize your SEO investment.
Discover the essential steps for setting up and optimizing your Google Business Profile (formerly Google My Business) listing. Understand the benefits of utilizing this free tool to improve your local SEO, increase visibility in local searches, and build trust with your audience. From creating a complete business profile to optimizing with relevant information, photos, and customer reviews, this guide provides you with best practices for maximizing the potential of your GDP/GMB listing. Take control of your online presence and enhance your brand’s discoverability with Google Business Profile today!
Search engine optimization (SEO) is essential for businesses to drive quality and relevant traffic to their websites. There are different SEO strategies for different sizes of websites, namely, enterprise or small business SEO, which share similarities but also have differences. The size of the business does not always correlate with the type of SEO but with the website’s size. Organic searches contribute to around 50% of website traffic, making SEO an indispensable tactic for effective marketing. Enterprise SEO is designed for businesses with a thousand pages or more, while small business SEO is designed for those with less than a thousand pages. Both types involve keyword optimization, technical soundness, monitoring and auditing, and branding, among others. However, enterprise SEO requires dealing with multiple locations, while small business SEO targets a particular location or audience. Enterprise SEO can optimize for both long-tail and short-tail keywords due to brand authority, while small business SEO focuses mainly on long-tail keywords. Understanding the differences between these SEO types is vital for businesses to achieve optimal results.