The Pros of SEO For Your Website

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

Why Is SEO for Your Website So Important?

Search engine optimization (SEO) is crucial for a number of reasons. Focusing on SEO for your website can lead to significantly more brand awareness, website traffic, and, ultimately, conversions. If you want to stand out among your competitors, EWR Digital can help you create a solid SEO strategy that gets your website noticed.

Benefits of SEO for Small Businesses

Small businesses may benefit from SEO in the following ways:

Positions Your Brand as an Industry Leader

The higher your website ranks, the more customers trust you. This means that when customers have questions in your industry, they’re more likely to return to your website to find answers. When they’re ready to convert, they’ll remember the value and trust they got with your website. EWR Digital does a great job at helping businesses find their authoritative voice in their industry.

Improves Customer Experience

Many SEO techniques improve not only your website’s visibility but also user experience. Technical SEO, for example, does things like speed up your website and checks for broken links. Content marketing involves publishing content that’s helpful and useful to the customer. Even when you remove the SEO piece, better-quality, engaging content that helps customers find answers to their questions or learn new things builds a better customer experience.

Increases Your Customer Base

When you focus on SEO for Page 1 results, you’re sure to notice an increase in website traffic. Most people don’t click beyond Page 1 of search results. If you’re a local-based business, SEO can be incredibly powerful in increasing your rankings in local searches. Also, SEO not only increases your website’s traffic but also provides you with more quality customer leads. Since users are searching keywords that you’re targeting, they’re most likely to benefit from the services or products that you offer.

Reduces Paid Advertising Costs

SEO for small businesses can reduce how much you have to pay in advertising costs. SEO focuses on increasing organic traffic, which means website traffic doesn’t cost you anything. Even better, adding an SEO strategy to your pay-per-click (PPC) campaign can significantly improve your results. SEO and PPC work exceptionally well together.

Targets Customers at Different Levels

Different marketing techniques are often geared at different levels of the sales funnel. The great thing about SEO is that it targets all levels of the funnel. High-quality content that uses a variety of keywords is capable of reaching customers at all levels. Content like FAQ or Q&A pages target customers at the top of the funnel by informing them of your brand. Service or product pages that go more in-depth on specific revenue streams for your business are great for middle-of-the-funnel customers.

Then, as customers reach the bottom of the sales funnel and they’re almost ready to convert, SEO can give them that final push. This is content that’s specifically written for customers. It may include case studies, testimonials, or what to expect when they receive their product. Instead of trying to build trust, this SEO content aims to leverage the relationship and trust that you have already built.

How To Achieve SEO for Page 1

Once you understand the importance of SEO for your small business, it’s time to get into what it takes to reach Page 1. Here are a few tips for reaching Page 1 with your SEO strategy:

  • Focus on quality content: High-quality content is extremely important when it comes to SEO. This means content that includes your targeted keywords that’s also engaging and informative.
  • Establish high-quality backlinks: Backlinks from high-authority industry professionals helps build trust for your website.
  • Understand your competitors: It’s also important to understand your competitors and their SEO strategy.
  • Make your website mobile-friendly: An estimated 97% of people own a smartphone today. Creating a mobile-friendly version of your website is important to reach mobile users.
  • Choose competitive, realistic keywords: Keyword selection is important. You want to rank for keywords relevant to your brand.

A lot goes into achieving Page 1 of search results. Once you create a strategy that is capable of Page 1, SEO offers exceptional return on investment (ROI).

Planning SEO for your website requires competitive analysis, keyword research, and a careful strategy that considers your goals. We welcome you to contact us today at EWR Digital to learn more about how our services can help you reach Page 1.