Enterprise Account Manager and Digital Strategist
20+ years in graphic and web design
10+ years in digital marketing
Post-Graduate Diploma in Digital Business, Emeritus Institute in association with MIT and Columbia School of Business
B.F.A. from the Emily Carr Institute of Fine Arts in Vancouver, BC
Matt and I discuss my 12 year journey from podcast listener to EWR client to podcast guest, along with the challenges of doing international SEO and B2B marketing. It’s been a remarkable journey of learning and growth along the way. Give it a listen.
Geoff is a data driven, results focused digital marketer who thrives on helping clients reach their business goals emboding the ethos of EWR Digital. By bringing the design thinker’s toolbox to marketing challenges helps clients get the most out of their digital marketing.
During his career Geoff has worked with both public and private sector organizations, big box retailers, international airports and in the global industrial equipment market. He has also been a digital media instructor and presenter at several WordPress conferences in both Canada and the USA.
In the realm of digital marketing, the ability to measure Return on Investment (ROI) is a crucial skill for managers seeking to optimize their strategies. Effective ROI tracking not only provides insights into the performance of marketing campaigns but also empowers...
In the continuously evolving world of digital marketing, sales managers play a crucial role. Today's lead generation requires a balanced mix of creativity and strategy, and understanding the intricacies of the digital landscape is essential. This journey goes beyond...
90 percent of utilize social media as a medium of communication to engage with businesses or brands. For example, Facebook, Twitter, and Instagram are all free platforms brands can use to engage with their audience directly. For years, businesses have leveraged these...
Remarketing, also known as retargeting, is a powerful tool in the world of B2B PPC advertising. It's a strategy that allows businesses to re-engage with potential clients who have shown interest in their products or services but didn't take the desired action, such as...
How does B2B SEO strategy differ from regular SEO? When it comes to ranking your B2B company website for the top keywords in your space there are a number of things to consider. In this article we’ll outline some of the important things you need to keep in mind when...
In the expansive digital landscape of Texas, businesses in Houston and beyond recognize the pivotal role of local SEO in standing out amid the vast Texan landscape. Whether you're a stalwart enterprise or a budding startup, understanding the intricacies of...
Search engine marketing is all about getting your product in front of potential customers. But there’s no point to marketing if people aren’t buying what you’re selling. While there’s a range of methods that can help you get much needed conversions, there’s probably...
Google Analytics is a powerful tool for businesses to understand their website traffic and make data-driven marketing decisions. However, many business owners don’t know how to use the data provided by Google Analytics. To start, it’s important to verify that the account is configured correctly and that goals are set up to track important actions on the website, such as form submissions. There are many reports available in Google Analytics, but there are seven key reports that businesses should use to make informed marketing decisions.
The All Traffic report shows which sources are sending the most traffic to the website and how that traffic is performing. The Device Overview report shows how users are accessing the website and can help determine which types of content to create. The New Vs. Returning report compares how new and returning visitors interact with the website and can help determine which marketing campaigns to prioritize. The Channel report provides an overview of which marketing channels are performing the best and which ones need more attention.
Understanding the data in these reports can help businesses make informed decisions that positively impact their return on investment. For example, if organic traffic is engaging and converting well, businesses should continue with their SEO strategy. If paid ads are not converting at a high rate, they should be revised, and the call to action on the landing page changed. If new visitors are converting at a higher rate than returning visitors, businesses should consider implementing remarketing campaigns, social media marketing, and email marketing to drive more return visitors. Sharing conversion and financial information with the marketing agency can help them make the correct marketing decisions.