Senior Account Manager and Digital Strategist
20+ years in graphic and web design
10+ years in digital marketing
Post-Graduate Diploma in Digital Business, Emeritus Institute in association with MIT and Columbia School of Business
B.F.A. from the Emily Carr Institute of Fine Arts in Vancouver, BC
Geoff is a data driven, results focused digital marketer who thrives on helping clients reach their business goals. By bringing the design thinker’s toolbox to marketing challenges helps clients get the most out of their digital marketing.
During his career Geoff has worked with both public and private sector organizations, big box retailers, international airports and in the global industrial equipment market. He has also been a digital media instructor and presenter at several WordPress conferences in both Canada and the USA.
Geofencing is fairly new on the block, and it’s becoming increasingly popular as more and more marketers and business owners learn about it – and for good reason; it can be quite powerful. Even Facebook is getting into the mix and offering a form of GeoFencing. MOBILE...
Over 3.5 billion people around the world rely on their smartphones every day. With over 45% of the world on their phones, you have a chance to boost your business. How? With the addition of geofencing as part of your digital marketing strategy, you can target an...
EWR Digital is a renowned SEO agency dedicated to helping businesses unlock their online potential. With a track record of delivering exceptional results, we specialize in creating customized SEO strategies that drive organic traffic, boost search engine rankings, and maximize conversions. Our experienced team of SEO experts stays up-to-date with the latest industry trends and leverages cutting-edge techniques to optimize your website’s visibility across search engines. Whether you’re a small local business or a large enterprise, EWR Digital offers tailored solutions to meet your unique needs. Take your online presence to new heights with EWR Digital and watch your business thrive in the digital landscape.
How does B2B SEO strategy differ from regular SEO? When it comes to ranking your B2B company website for the top keywords in your space there are a number of things to consider. In this article we’ll outline some of the important things you need to keep in mind when...
Programmatic video advertising is a cost-effective and data-driven approach to digital advertising. With programmatic advertising, brands can use algorithms to target specific user behavior and get their material distributed to target audiences more efficiently. Programmatic advertising has become a significant part of total digital ad spend worldwide, accounting for 85% of total digital ad spend in the US, more than 80% in Europe, and almost 70% worldwide. With the rise of new media channels like TikTok, Instagram Reels, and YouTube shorts, brands need to adapt to the changing behavior of consumers and produce more content to match the new expectations. Video advertising is essential in today’s advertising landscape, and brands need to create relevant and engaging content that captures the viewer’s attention within the first two seconds. Programmatic advertising provides a more systematic and efficient approach to ad placement, and it is a convenient and cost-effective way for brands to compete for consumer attention.
EWR Digital, a PPC agency based in Houston, shares three benefits of including pay-per-click (PPC) marketing in a business’s internet marketing strategy. The first benefit is that it saves businesses money, as PPC agencies have the expertise to identify powerfully targeted keywords in a campaign, thus preventing business owners from over-spending on broad match keywords. The second benefit is that it allows businesses to spend more time doing what they do best, as PPC agencies have the experience to manage a business’s AdWords campaign, which is a time-consuming task. Finally, by outsourcing their marketing efforts to an agency, businesses can leverage the expertise of professionals who are dedicated to delivering results, allowing them to focus on running their business. In addition, a good PPC agency would have a strong knowledge of analytics to be able to deliver effective PPC campaigns.
Digital marketing has become the primary tool for promoting businesses and individuals. The internet offers a plethora of opportunities for individuals and businesses to successfully promote their ideas and reach a broad audience. Paid advertising, a branch of digital marketing, is used to guide consumers towards products or services through web banners displayed on web pages. Web banners are essentially digital billboards that incite users to click on them, leading to linked web pages. PPC is a payment system used for this form of advertising, where web pages or platforms displaying ads get paid each time the ad is clicked. EWR Digital is a Houston-based marketing firm that offers professional PPC experts and services to help businesses create successful web banners.
Pay-Per-Click (PPC) advertising can be a powerful tool to drive traffic to your website and generate leads and sales. However, if your PPC campaign isn’t performing as well as you had hoped, it may be time to evaluate your strategy. Before giving up on your campaign, consider optimizing your keyword selection and landing pages, as well as identifying any targeting, bidding, or budget issues that may be impacting your results. If you’re still not seeing the desired outcomes, it may be time to seek the help of a PPC expert to conduct an audit and provide actionable steps for improvement. Don’t give up on PPC too soon – with the right strategy and optimization, it can be a valuable tool for achieving your marketing goals.