Enterprise Account Manager and Digital Strategist
20+ years in graphic and web design
10+ years in digital marketing
Post-Graduate Diploma in Digital Business, Emeritus Institute in association with MIT and Columbia School of Business
B.F.A. from the Emily Carr Institute of Fine Arts in Vancouver, BC
Matt and I discuss my 12 year journey from podcast listener to EWR client to podcast guest, along with the challenges of doing international SEO and B2B marketing. It’s been a remarkable journey of learning and growth along the way. Give it a listen.
Geoff is a data driven, results focused digital marketer who thrives on helping clients reach their business goals emboding the ethos of EWR Digital. By bringing the design thinker’s toolbox to marketing challenges helps clients get the most out of their digital marketing.
During his career Geoff has worked with both public and private sector organizations, big box retailers, international airports and in the global industrial equipment market. He has also been a digital media instructor and presenter at several WordPress conferences in both Canada and the USA.
B2B SEO: How to Build Visibility, Authority, and Pipeline In the digital age, visibility is non-negotiable for B2B companies. Search Engine Optimization powers that visibility, moving your brand to the front of high-intent searches and into more qualified...
Marketing in a regulated industry requires more than creativity—it demands compliance, clarity, and strategic precision. Whether you’re in healthcare, finance, legal, or energy, your marketing efforts must follow strict rules without sacrificing performance. This guide breaks down how to build campaigns that are both compliant and compelling—so you can grow confidently while minimizing risk.
In the B2B landscape, where relationships are built on trust and expertise, content marketing is your most powerful tool. It's about providing valuable, relevant, and consistent content to attract and engage your target audience. Think of content marketing as building...
Geofencing advertising allows businesses to target hyper-specific locations, serving ads to users based on their real-time location. This approach is highly effective for driving foot traffic, building brand awareness, and increasing conversions. However, recent...
The Power of Smart B2B Web Design: Turning Your Website Into a Lead-Generating Machine
In B2B industries, your website isn’t just a digital brochure — it’s your most valuable sales asset. A well-designed B2B website must do more than look professional; it needs to speak to multiple decision-makers, offer clear pathways to technical information, and drive conversions with purpose. In this blog, we’ll explore the key elements of effective B2B web design — from intuitive navigation and SEO optimization to trust-building visuals and lead capture strategies — so you can transform your website into a 24/7 growth engine for your business.
In the high-stakes arena of B2B marketing, gut feelings are no longer enough. To truly maximize your return on investment, you need to wield the power of data. Think of it as switching from navigating by starlight to using a precise GPS—data-driven strategies...
Matt Bertram, CEO of EWR Digital, supports Grateful Americans Charity, which helps veterans struggling with PTSD. Discover how his advocacy and involvement are making a difference.
Social media marketing is key to creating demand and driving sales. Discover how integrating social media with SEO can boost your business, with insights from digital marketing experts.
