Get traffic to your e-Commerce business
“Coming together is a beginning, keeping together is progress, working together is success.”
– Henry Ford
Solutions To Grow Your E-Commerce Business
As of 2020, the online shopping market was predicted to hit 4 trillion. In the U.S. alone, the market size is expected to hit 300 million by 2023, which is 91% of the country’s population. To say that a fully functional, optimized E-Commerce website is necessary is an understatement.
At EWR Digital, we don’t just build E-Commerce websites. We make sites that convert. Through strategic SEO efforts and superior website design, we create solutions that are in line with our clients’ unique needs and budgets, and that deliver consistent and sustainable results.
The Elements of a Successful E-Commerce Site
Our internet marketing agency combines website design and SEO with human psychology to ensure continued profitability for clients’ E-Commerce websites.
Our E-Commerce solutions utilize the best in technology and functionality and make use of best practices, data, and features. The results are stunning platforms that are in line with brands’ visions and E-Commerce goals.
SEO is an essential element for any website, E-Commerce or not. We thoroughly research the keywords and phrases consumers use to search for your products. Then we integrate throughout your site, including on the home page, category pages, product descriptions, checkout pages, and more.
Product and Category Page Development
Your product and category pages are the workhorses of any E-Commerce website. Our digital marketing agency has the talent and know-how to create visually appealing and easy to navigate pages that convey the quality of your products and aid in the purchase decision. Ultimately, we strive to create pages that make the customer’s shopping journey as enjoyable as possible.
Simplify the Checkout Process
One of the main reasons for shopping cart abandonment is an overly complex checkout process. At EWR, we believe that simplicity is key. While you should offer customers several payment options, you shouldn’t demand too much information beyond shipping and billing info. Allow shoppers to “Ship to same as billing,” and to save information for future purchases.
Shopping Cart Setup
Shopping cart abandonment is a very real phenomenon. Once a visitor places an item in the virtual cart, you need to encourage him or her to make the purchase. A thoughtfully designed shopping cart can make it happen. An effective shopping cart should display all pertinent product information, contain branded elements, and give the shopper control, such as the ability to select shipping options, change quantities, and continue shopping.
What You Get With Your E-Commerce Package
Strategy guides our every decision at EWR Digital. To ensure customers can find your E-Commerce site, we will work with you to define your website structure.
Content is the foundation of any effective SEO campaign. We use wireframes to help you visualize your website’s layout and maximize conversions.
Like with wireframes, mockups can help you visualize the final layout of your website and ensure it is in line with your expectations.
User Experience Design
The whole purpose of an E-Commerce website is to encourage visitors to make the purchase. UX design is key to making this happen.
Web Design & Development
Once you’re satisfied with the proposed website structure, design, and layout, we will deploy the best development practices to ensure you receive a stable finished product.
Search engine optimization is the number one way to expand your reach on Google and attract more visitors, which is why we focus heavily on this process.
Once your website is up and running, we continually monitor its performance and make adjustments as necessary to ensure it continuously delivers optimal performance.
Your website’s sitemap is a crucial element of your SEO. While it may be insignificant to you and your visitors, it helps Google deliver the most accurate results.
PPC Ad Creation and Management
We will work with you to brainstorm ads and create campaigns designed for maximum effectiveness. We then manage campaigns while you focus on other aspects of running your business.
Remain Competitive in Today’s E-Commerce Environment
More brands across all industries are moving their businesses online, which means you need to be, too. Contact EWR Digital by phone at (713) 592-6724 or online contact form to schedule a free site evaluation and to begin taking the necessary steps to transition your business to the digital space.