20 Awesome Content Marketing Resources

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

These days there are so many content marketing resources free and paid to use during your content marketing campaign. Each business has different needs, which require the use of different programs. A lot of resources have many similarities, and mostly comes down to preference.

Here’s a list of 20 resources your business can use for your content marketing strategy.

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1.  Hemingway Editor

Hemingway App makes your writing bold and clear. The app highlights lengthy, complex sentences and spot errors. Your content should use simple language, and Hemingway helps you achieve that. This app is great for any writer wanting to improve their content, and helps with the editing process.

Hemingway - EWR Digital

Grammarly - EWR Digital

2.  Grammarly

Grammarly is a browser extension app that helps check grammar, spelling, and even checks for plagiarized content.

It’s easy to download and use, plus, you can turn it off whenever you want. It’s a great tool to keep your content original, fresh, and error-free. This resource goes a step further than just your average spell check.

3.  Outbrain

Outbrain is a premium discovery platform that helps connect marketers to their target audience through personalized recommendations on the world’s leading publishers. Depending on the budget outlined in your content marketing strategy, Outbrain could be the perfect choice for paid media. They’ve helped businesses improve ROI and better engage with their customers.

Outbrain - EWR Digital

4.  Getsocial

GetSocial is a Social Analytics & Publishing platform that uses Dark Social to improve your reach and clicks by 42% on social media. This resource can help you track how your target audience is sharing your content.

You install GetSocial on your website, then get access to a group of tools such as share bars, follow buttons, and pop-ups. GetSocial can also be used as a content distribution platform.

Get Social - EWR Digital

5.  Hubspot

HubSpot - EWR Digital

Hubspot is known for being an inbound marketing software program. Did you know that they also have a great blog? Their blog features articles on about all marketing channels including content marketing. They even have Hubspot Academy, where you can get certified in content marketing and other channels.

6.  Copyblogger

Copyblogger is a resource that teaches people how to create killer online content. They send out a weekly blog on what’s working today in content marketing. They also have other resources like paid courses to level up your skills. When available they also offer a certified content marketer training program.

copyblogger - EWR Digital

7.  Content Marketing Institute

Their mission is to advance the practice of content marketing, through online education, print, and in-person events. If there is something you want to know about content marketing, this resource has it.

Use this resource to educate yourself on content marketing, gain insight and advice from the experts, and stay up-to-date on the latest news, information, and advances in the industry. They also host the largest gathering for content marketing professionals called Content Marketing World.

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8.  NewsCred Insights

NewsCred Insights is the premier educational destination for marketers to learn about content management, strategy, distribution, and measurement.

This resource provides blog posts, tools, resources, webinars, and more to help people develop a successful content marketing strategy.

Their topics include strategy, management, measurement, and industry leaders. Check out their events page to register for one of their webinars.

9.  KissPNG

KissPNG is a great resource that provides high-quality PNG photos to attach to your content. PNG photos are usually preferred over JPEG because PNG supports transparency. PNG photos also don’t lose quality when being compressed. Compression is usually the best option for content because it helps reduce the load time of your webpage.

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10. Tinypng

Tinypng compresses images to reduce file size. Using this resource will not only reduce PNG file sizes but it will also help your webpages load faster. With your site loading faster, you’re rewarded in other ways.

Shorter load times could mean improved search engine rankings. It will overall make your readers happy knowing they don’t have to wait five seconds for your page to load.

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11. Yoast

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The mission of Yoast is SEO for Everyone. Along with their website, Yoast provides an SEO plugin, blog posts, and online courses to help everyone rank higher on search engines.

This resource does a great job catering to all levels of knowledge and not just one. They have plans and products suitable for any size business.

12. Visual.ly

Visual.ly can help you create engaging infographics, videos, and e-books for your marketing campaigns. Their website has a whole system to make sure your business is getting the best content for your target audience. You can receive a quote, talk to one of the reps, get assigned a team to create your content, and still receive all of the credit.

visual.ly - EWR Digital


BuzzSumo is a research and monitoring tool. Type in your domain and instantly see how your content is performing based on the number of shares. You can also do the same for your competitors.

Check out what topics are resonating with the target audience of your competitors. You can also use this tool to find influencers to promote your brand. Type in your industry or keyword to check out the best performing content and what influencer it came from.

BuzzSumo - EWR Digital

14. Scribble Live

Scribble Live - EWR Digital

The ScribbleLive website helps companies manage the life cycle of their content – ideation, planning, creation, distributing, measurement – across their buyer’s journey. They provide global brands with the insights and solutions they need to better attract, convert, and retain their audiences. Use this resource for the management of all things involving content marketing.

15. Flipboard

Pinterest - EWR Digital

Flipboard curates the world’s stories so you can focus on investing in yourself, staying informed, and getting involved. This resource will come in handy when it comes to choosing trendy topics for your content.

If your business doesn’t have a large following on social media, start adding your content to Flipboard. From there the content will automatically be assigned a category and be seen by your target audience.

16. Quora

Quora is a place to gain and share knowledge. Use Quora to find questions that people ask about your industry. Take those questions and turn them into valuable content. You can also use Quora to boost your authority by plugging your content into an answer to a question someone asks.

Quora - EWR Digital

17. Hootsuite

Hootsuite - EWR Digital

Hootsuite is a social media management platform. This platform uses a dashboard and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube. This resource is perfect for business or brand wanting to schedule their content ahead of time. Hootsuite has different plans for teams of one to full enterprises.

18. Google Keyword Planner

Google’s Keyword Planner is a keyword research tool that allows you to find the right keywords to target for display ads, search ads, video ads, and app ads. This tool can give you a great idea on keywords you can use for blog titles, headings, and also the body of the text. The more competitive the keyword is, the harder it might be for your business to rank for it.

Google Keyword Planner - EWR Digital

19. Coschedule

Coschedule - EWR Digital

Coschedule is a family of agile marketing tools that will help you stay focused, deliver projects on time, and make your team happy. Coschedule is a great resource for scheduling content, tracking projects, and monitoring your strategy.

They also have a great blog featuring topics like This is How to Build a Content Marketing Strategy You’ll Actually Use.

20. Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Use this resource to help you create a data-driven content marketing strategy. On Google Analytics you can track your goals, time people spent on your content’s webpage, and where your readers are coming from.

Google Analytics - EWR Digital

Get Your Content Marketing Strategy on Course with EWR Digital!

Ready to get your content marketing strategy going strong? Call the experts at EWR Digital at 713-592-6724. We have experience with a ton of content marketing resources to assist you in building an ironclad strategy.

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20 Awesome Content Marketing Resources | EWR Digital – Houston, TX