Matthew (Matt) Bertram is a Fractional CMO, growth strategist, and SEO expert who helps mid-market companies secure visibility across Google, large language models, and emerging AI platforms. As Lead Digital Strategist at EWR Digital and creator of the LLM Visibility™ & Ai Discoverablity framework™, Matt bridges marketing, sales, and revenue operations to build scalable growth systems through LLM surfacing. A recognized author and podcast host, he equips executives and leadership teams with the clarity, positioning, and digital infrastructure needed to compete in the AI era.
Fractional CMO, growth strategist, and SEO expert
20 plus years of sales and marketing experience in Search Engine Optimization & Energy Sector. (Mainly Oil and Gas)
Texas A&M, Mays Business School with a Marketing degree. Business Fellows Honors
Cerfiications from Harvad and Wharton in AI Systems.
The era of navigating a simple list of blue links is over. Today, Artificial Intelligence acts as a digital filter, synthesizing your entire brand identity into a single, authoritative summary before a prospect ever clicks your URL. For B2B organizations, this shift...
For an enterprise marketing leader, the most expensive liability is a strategy built on hindsight. While traditional SEO has long been treated as a reactive discipline, chasing Search Console data from last month or keyword volumes from last quarter, this...
For over a decade, the enterprise SEO playbook was predictable: produce high volumes of informational content, target long-tail keywords, and wait for the "organic traffic" counter to tick upward. However, the rise of Search Generative Experience (SGE) and Large...
The digital landscape is undergoing its most significant transformation since the invention of the backlink. For decades, the goal of organic search was simple: rank ten blue links on the first page of Google. However, the rise of Large Language Models (LLMs) like...
I. The False Promise of "Infinite Efficiency" in the AI Era In the high-stakes $20 trillion B2B market, the siren song of "infinite efficiency" has never been louder. As we navigate the complexities of 2026, the barrier to entry for content production has effectively...
The search landscape has fundamentally fractured. For decades, marketing success was measured by a simple path: rank high, get the click, and convert the user on your domain. But as we move deeper into 2026, the "Post-Click Era" is officially here. With the rise of AI...
A Shift Happening Quietly Across the Energy Sector The energy sector is entering a new phase of digital transformation—one that is not being driven by websites, campaigns, or even traditional search. It is being shaped by AI systems that interpret, summarize, and...
As LLM usage exploded and the news around AI Overviews became a hot topic in 2025, our SEO-first agency faced the same crisis as others in 2025; AEO is brand new, how do we know how to optimize for visibility in LLMs? And how do we track and report these results to...
Matt Bertram, local keynote speaker, personal brand consultant, and author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers, is the co-owner and majority shareholder of EWR Digital, a digital marketing agency based out of Houston.
Matt Bertram is the Head of Digital Strategy at EWR Digital, a leading Digital Marketing Agency based out of Houston for over 20 years that works with top brands in the traditional and Web3 space. Under Matt’s leadership, the full-service digital agency has garnered 122, 5-star reviews on Google. Since launching in 1999, EWR Digital, formerly known as eWebResults, has been internationally recognized as a leading company in SEO and earned media. He currently manages over $10 million in advertising dollars for top clientele across various verticals and has mentored multiple startups across the US. Bertram also runs a digital strategy consulting division at EWR Digital and has been a guest on over 50 podcasts.
Besides his EWR Digital duties, Matt co-hosts the well-received “SEO Podcast: The Unknown Secrets of Internet Marketing” with EWR Digital co-founder Chris Burres. To date, the podcast has over 4 million downloads with more than 55,000 monthly loyal listeners and has been recognized as the most popular SEO podcast on iTunes and Ahrefs.
As a digital marketing strategist, Matt has led online marketing programs in web design, sales funnels, SEO, pay-per-click advertising (PPC), social media marketing, and recruiting strategies. He also has co-developed workshops in SEO basics, advanced SEO marketing techniques, social selling, PPC, and more. He’s an Agency Partner with Google, Bing, and HubSpot.
Matt is also a talent acquisition professional with over 12 years of experience in sourcing and recruiting positions for startups to Fortune 100 companies mainly in the oil, gas, and healthcare sectors.
Matt graduated from Texas A&M Mays Business School with a marketing degree and has over 7 years of Search Engine Optimization Experience.
