Houston SEO
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Houston SEO Agency
eWebResults [EWR Digital] was founded in 1999 and is based in Houston, Texas. They started as a web design and development company but later expanded their services to include search marketing, and SEO. Quickly becoming a industry leader through the international recognized SEO podcast.
Over the years, eWebResults [EWR Digital] established itself as a leading digital agency in Houston, serving a diverse range of clients across various industries. They are known for their data-driven approach to digital marketing and have received numerous awards and recognitions for their outstanding work.
In 2019, eWebResults rebranded as EWR Digital to better reflect their expanded services and expertise in the digital space.
Harnessing the Power of Google: Elevating Your Online Presence with EWR Digital
Embark on a transformative journey with EWR Digital, where the power of Google propels your online presence to new heights. Join us as we delve into the intricate world of Search Engine Optimization (SEO), a dynamic tool that catapults your website to the pinnacle of search engine rankings. Our accomplished team excels in deploying advanced strategies, skillfully communicating with Google’s algorithms to ensure your business garners the attention it truly deserves. Whether you catch us captivating audiences at conferences, encounter us at prestigious trade shows and networking events, discover our top-rated podcast, or stumble upon us through esteemed industry associations, our mission remains steadfast—to share our expertise and empower your brand’s digital triumph. Embrace the remarkable possibilities with EWR Digital and behold the precision and finesse through which your online success unfolds!
What are local seo services
Local SEO services are a set of strategies and tactics aimed at improving the visibility and ranking of a business’s website or online presence in local search results starting with the Google Business Profile (formerly the GMB listings). Local SEO focuses on optimizing a website’s content and structure, as well as off-page factors such as business listings, citations, and reviews, to increase its relevance and authority in a specific geographic area. This helps businesses attract more targeted traffic, generate leads, and increase sales from local customers who are searching for their products or services online. Local SEO services typically include keyword research, on-page optimization, local business listing optimization, citation building, review management, and reporting and analysis.
Let me try to explain it in a short story: In the town of Houston, TX, there were many small businesses, each with its own unique products and services. However, they struggled to attract customers because they were overshadowed by bigger establishments. That’s when a knowledgeable marketing consultant named Matt arrived.
Matt introduced the concept of local SEO to the small businesses. Local SEO, he explained, is like putting up signposts around town to guide customers directly to their doors. It involves optimizing their online presence, ensuring accurate business information, and gathering positive customer reviews.
As the businesses embraced local SEO, something remarkable happened. When people in Houston, TX searched online for products or services, these small businesses started appearing at the top of the search results. Customers were delighted to discover these hidden gems in their community, and they started visiting, leaving positive reviews, and spreading the word.
Thanks to local SEO, the small businesses in Houston flourished. They created a strong online presence and became go-to destinations for the local community. The town thrived with a vibrant and diverse business landscape, where the unique offerings of each small business were celebrated.
And so, the tale of Houston teaches us the power of SEO for small and medium-sized businesses. By optimizing their online presence and embracing local search strategies, they can shine amidst bigger competitors, attract loyal customers from their community, and create a thriving local economy.
Cajun Encounters aimed to increase bookings by ranking in the local 3 pack for “Swamp Tour [local area]”. EWR Digital used foundational SEO strategies such as updating Nap listings, optimizing GMB, publishing weekly blogs, adding new FAQs, and competitor link building. We aligned their message by creating weekly blogs for [local area] tourists to show their deep understanding of the area. The results showed a 98% YoY increase in traffic for their GMB and they ranked 3rd in the local 3 pack.
EWR Digital’s goal of the SEO campaign was to rank the Houston, TX page for “Office Furniture Houston” into the top 3 positions on Google within 3 months. The keyword had a monthly search volume of 1,300. The challenge was to reduce the spam level on the site before it was marked as toxic. The strategy involved disavowing links, siloing content, updating images, creating new meta descriptions, and off-page link building. The results showed that within 3 months, they ranked #3 and after 1 additional month, they ranked #1. This resulted in 400+ website visits per month for the target keyword!
ClienT Testimonials
"Once we got to that #1 spot, we fired our other SEO Company, and hired EWR to manage the SEO of our other website."
B2B Industry
Rosi Office Systems
"I started to see more people in a month than I did in a year. I was really impressed with the results we were getting."
Healthcare Industry
Franson Chiropractic
"Our online presence has improved dramatically. We are page 1 for most search terms that are relevant to our industry."
Home Services
Hestia Home Services
Our marketing experts have been published on
SEO Consultants – EWR Digital
EWR Digital is a full-service SEO marketing agency that has a team of experienced professionals with a diverse range of skills and expertise. Their team includes digital marketing strategists, website developers, SEO specialists, social media managers, PPC advertising experts, content creators, and more.
Their team members have worked with a variety of small businesses across various industries and are knowledgeable in the latest digital marketing trends and technologies. They prioritize staying ahead of the curve and continually updating their skills and knowledge to provide the best possible results for their clients.
Overall, EWR Digital’s team is dedicated to delivering exceptional results and providing personalized service to each of their clients.
Get a Free SEO Consultation
SEO Packages we offer:
Here are some examples of enterprise and small business SEO packages:
- Content Strategy Package: This package includes the creation of a comprehensive content marketing strategy for a business, including audience research, content ideation, content planning, and content distribution.
- On-Page SEO Project Package: This package includes optimization of the website’s on-page elements, such as meta tags, headers, images, and content. It may also include keyword research and optimization of individual pages to improve their search engine rankings.
- Local SEO Project Package: This package is designed for businesses that want to improve their visibility in local search results. It may include optimization of Google My Business listing, local citation building, and localized content creation.
- Technical SEO Project Package: This package focuses on the technical aspects of website optimization, such as site speed, mobile responsiveness, and website architecture. It may include website audits, optimization of the website’s code and structure, and monitoring of website performance.
- Link Building Project Package: This package includes the creation of high-quality backlinks to the business website to improve its domain authority and search engine rankings. It may include outreach to other websites, guest posting, and content creation.
- Quarterly SEO Package (Most Popular!): This package includes ongoing SEO services on a quarterly basis. It may include a more comprehensive website audit and optimization process, as well as regular content creation and backlink building.
- Custom SEO Package: This package is tailored to the specific needs of the business and may include ongoing SEO services such as content creation, backlink building, and monitoring of search engine rankings and traffic.
- Blogging Package: This package includes regular blog post creation and publication on a business’s website. The package may include keyword research, content ideation, content creation, and publication.
These are a few of the popular examples of the SEO packages that businesses can choose from. The exact services and pricing included in each package will vary depending based the needs of the business.
Note: All new clients require a SEO Packages of either a $15K USD minimum retainer or a 6-month agreement for ongoing services. After the first retainer or 6-month agreement it moves to quarterly (3-months) SEO sprints or a new project will need to be setup.
Why Local SEO is Important
Local SEO (Search Engine Optimization) is the process of optimizing a website to improve its ranking in local search results. It is crucial for businesses operating in the local area because it can help increase visibility, drive website traffic, and generate more qualified leads. Did you know 72% of consumers who perform a local search visit a store within five miles. Local search engines are driving foot traffic to physical locations. By optimizing your local SEO efforts by you are a top agency it can effectively attract nearby customers and boost in-store visits!
Local Seach Engine Optimization is also a cost-effective way to market a business in the local area. Unlike other forms of advertising, such as print or TV ads, local SEO targets users who are actively looking for products or services in the area, making it more effective and efficient.
Here are some of the reasons why local SEO is important:
Increases Visibility
Local SEO can help businesses improve their visibility in local search results, which means that potential customers in the area are more likely to find them when searching for relevant keywords. This can be especially important for small businesses that rely on local customers to drive sales.
“46% of all Google searches are seeking local information.” This statistic highlights the significant demand for local information on search engines, emphasizing the importance of optimizing your business for local SEO to capture a substantial audience.
Generates More Qualified Leads
Local SEO can also help businesses generate more qualified leads by targeting users who are actively looking for their products or services in the local area. This means that businesses can connect with potential customers who are more likely to convert into paying customers.
78% of local mobile searches result in offline purchases.” This statistic underscores the impact of local SEO on driving actual sales. By focusing on local search optimization, you can capture the attention of nearby consumers and increase the chances of them making purchases at your physical store or location.
Builds Trust and Credibility
By optimizing their website for local search, businesses can also build trust and credibility with potential customers in the area. This is because local search results are often seen as more trustworthy and reliable than other types of search results.
“88% of consumers trust online reviews as much as personal recommendations.” This statistic showcases the influence of online reviews in the decision-making process. By leveraging local SEO to encourage positive reviews and manage your online reputation, you can build trust and credibility among potential customers.
Our SEO Process: Analyze, Strategy, Implement, Report
Here is our agency’s process for delivering local SEO services, including the research and analysis that goes into understanding the client’s target audience and local market, as well as the strategies used to optimize the client’s online presence:
Initially, we evaluate your present state and compare it with your primary rivals, keywords, and website. Next, we devise a plan that concentrates on target keywords, on-page SEO, off-page SEO, and content creation. Once we have a strategy in place, we monitor campaign analytics to assess ongoing ROI and determine next steps on a quarterly basis. We seek clients who are dedicated to the long-term and understand that SEO is an investment that requires time to yield results.
Step 1
Align / Analysis
Competitor Analysis
We also look at your competitors to discover any possible keywords we should rank for, backlinks we should obtain, and goals we need to set to move your site above your competition.
Website Audit
Our comprehensive website audit looks at more than the layout of the site. We also pull up the source code to see your current on-page characteristics such as headers, meta descriptions, title tags, alt tags, no follow links, and more. We also look at your site load speed, site security, mobile responsiveness, and compare your UX to current best practices.
Current Standings
Here at EWR Digital we have the tools to discover how trustworthy you are in Googles eyes, the keywords your rank for, your ranking trends, SEM history, and more. By looking at where you currently are, we can develop a strategy that will boost your relevance to Google.
Seed Keywords
Seeds are keywords that define the base theme of the campaign. These keywords lie on the top line in the keyword value pyramid. We help you define, through research, user intent, the customer journey and the keywords with the most targeted commercial impact and volume.
Step 2
Strategize
After we do a deep dive of your current standings, our team of digital marketing experts come up with a strategy that best fits your goals. To increase your website traffic we first focus on the keyword strategy, on-page SEO, off-page SEO and content strategy.
Keyword Optimization
This is an essential process to help identify the best possible keywords to target for reaching potential customers and how they will find you. We will conduct an extensive study on what people are searching for on search engines regarding your products or services. We’ll then develop the right strategy for you.
Onpage SEO
On-site search engine optimization techniques are the actions we take inside your website, which affect your information architecture and site structure. We optimize the internal navigation, overall page layout, and backend using proven SEO techniques that align with Google standards. We will enhance the website HTML coding, fix incompatibilities and errors, set up custom tags, apply correct meta tags, adjust keywords density and positioning, and tweak URLs.
Off Page SEO
Off page search engine optimization techniques are the actions taken outside of your website to help to increase your search engine ranking. This includes improving off page content — this is content where you are mentioned and links back to your site. We execute link building strategies to recruit more quality backlinks to your website from various reliable sources such as articles, directories, online PR, blogs, forums, online communities and social media sites. Off page optimization is an ongoing process that must be done continually to stay on the top rankings and ahead of the competition.
Content Strategy
When looking at content strategy we decide what we can salvage as is, what new content we need to create (or update) and what old content can be repurposed. Our experienced copywriters will create any relevant content necessary to increase site traffic. They’ve created articles on every subject from home services to ecommerce.
Step 3
Implement
Without proper implementation, your site will never rank. Our experts will put in the work to make sure your plan comes to fruition. Technical SEO is like a circuit, and needs all the pieces fully connected in the right order to let the electricity run through it to propel it to the top of the rankings.
Some aspects of Technical SEO:
- Use SSL
- Mobile friendliness
- AMP
- Structured data
- XML Sitemaps
- Page speed
- Submit your sites
- Broken Links
- Fix Duplicate Content
Step 4
Report
Always keeping an eye on the prize, through campaigns analytics, is the only way to know if the strategy is working. At EWR Digital we provide up to date analytics every month to show our clients their site performance, keyword rankings, website traffic and more (*we can customize to your needs). Based on the metrics, we work on improving the SEO and content to see an even bigger increase in traffic. We believe ROI is a must. We typically won’t even recommend a SEO campaign if we can’t model a positive outcome in results.
Consider this for a moment: nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks.
If you want more prospects to find your website through a search engine, then you need SEO practices that will help you rank among the top five positions, and ideally number one.
Why Us? Harness the Local SEO Advantage with EWR Digital
Are you ready to unlock the true potential of your local business and conquer your digital presence? Look no further than EWR Digital, the premier authority in local SEO services. Here’s why you should hire us:
- Expertise that Drives Results: Our team of seasoned professionals boasts an impressive track record of delivering exceptional results for local businesses just like yours. With extensive knowledge and experience in local SEO strategies, we know how to catapult your business to the top of local search rankings and drive targeted traffic to your doorstep.
- Unleash the Power of Local Search: Local search is the lifeline for small and medium-sized businesses. We understand the intricacies of local SEO, from optimizing your website for local keywords to leveraging online directories and maps. By implementing our proven tactics, we ensure your business appears prominently in local search results, leading to increased visibility and more qualified leads.
- Customized Strategies for Your Success: We don’t believe in a one-size-fits-all approach. Our team takes the time to understand your unique business goals, target audience, and local market dynamics. Armed with this knowledge, we develop tailor-made local SEO strategies that align with your objectives, giving you a competitive edge and maximizing your return on investment.
- Cutting-Edge Techniques and Tools: At EWR Digital, we stay ahead of the curve in the ever-evolving digital landscape. We utilize the latest techniques, tools, and technologies to supercharge your local SEO efforts. From keyword research and on-page optimization to local listings management and review generation, we employ innovative strategies to keep you steps ahead of the competition.
- Transparent and Measurable Results: We believe in full transparency and accountability. Our team provides regular reports and updates on the progress of your local SEO campaigns. You’ll have a clear understanding of the metrics that matter, such as increased organic traffic, improved search rankings, and tangible business growth. Our goal is to deliver measurable results that you can see and celebrate.
Don’t let your local business go unnoticed in the vast digital landscape. Choose EWR Digital as your trusted partner in local SEO, and together we’ll unlock the doors to your business’s digital success. Contact us today to take the first step toward dominating your local market like never before.
Free SEO Consultation
Enterprise to Small Business
Customized SEO For Many Industries
Every company and industry has its unique set of challenges when it comes to Search Marketing. Our breadth of experience has provided us with extensive knowledge in developing proven strategies across many different sectors, ensuring your online marketing efforts will be successful, regardless of your industry.
Here are some examples of the industries we have generated incredible results for our client partners: