Leveraging Local SEO: Helping Plumbers Get Found in Their Service Areas

Nov 3, 2023

<a href="https://www.ewrdigital.com/author/geoffcampbell" target="_self">Geoff Campbell</a>

Geoff Campbell

Geoff Campbell is a PPC and Paid Media Manager for eCommerce, Industrial, and Enterprise brands.
Plumbing Marketing


Local SEO Tips For Plumbers

In today’s digital age, a strong online presence is vital part of any digital marketing strategy for plumbing businesses looking to connect with local customers. Whether you’re a small, family-owned plumbing company or a larger plumbing contractor, leveraging local search engine optimization (SEO) can significantly impact your ability to get found by clients in your service area. In this post, we’ll delve into the importance of local SEO for plumbers and provide valuable tips on how to optimize your online presence to attract and retain local customers.

Why Is Local SEO Essential for Plumbers?

Local SEO is all about improving your visibility in local search results when potential customers are looking for plumbing services in your area. Here are a few compelling reasons why local SEO is crucial for plumbers:

Increased Visibility: Local SEO helps you appear at the top of search engine results pages (SERPs) when local customers search for plumbing services, increasing the chances of them finding your business.

Relevance: Local search results often prioritize businesses that are geographically closer to the searcher, ensuring that users receive results that are relevant to their location.

Trust and Credibility: A well-optimized online presence, complete with positive reviews and accurate business information, instills trust in potential clients and boosts your credibility as a local plumbing expert.

How to Optimize Your Local SEO as a Plumber

Now that we understand the significance of local SEO, let’s explore the practical steps you can take to enhance your online visibility among local customers:

Claim and Optimize Your Google Business Profile:

This is probably the single most important step you can take. Google business profile is the tool provided by Google for managing how your business shows up on Google maps, let’s you respond to customer reviews and provide the public with key information about your business such as hours of operation and services offered.  Ensure your GBP (it used to be called GMB for “Google My Business”) profile is complete and accurate with your business name, address, phone number, website URL, and business hours. This set of information is sometimes referred to as your NAP info (Name-Address-Phone).  Add high-quality photos of your team, work, and office to showcase your professionalism. Be sure to add your logo, along with interior and exterior shots of your business.  Get some team photos up there as well. People like to buy from people, not from logos or machines. Don’t be afraid to show the human side of your business. Your Google Business profile is also where you can monitor and respond to your customer reviews.


How Your Google Business Profile Helps You Show Up on Google Maps

Local map pin

Google Business Profile plays a pivotal role in connecting businesses with Google Maps. When a business creates and optimizes its Google Business Profile, it provides essential information such as the business name, address, phone number, hours of operation, and customer reviews. This information is not only displayed in search engine results but also seamlessly integrated into Google Maps. When users search for a specific business or service category in Google Maps, relevant local businesses with optimized profiles appear as map pins, making it easier for users to find businesses near their location.

Google Maps users can access valuable details about a business directly through the map interface, including directions, contact information, website links, photos, and reviews, all sourced from the Google Business Profile. This integration enhances the user experience by bridging the gap between online search and physical location, connecting potential customers with local businesses more effectively. Showing up in your local map pack at the top of Google searches is a great way to generate more phone calls an website traffic for your local plumbing, roofing or hvac business, since the overwhelming majority of your contracts are going to be within your local area.


Keyword Research and Optimization:

Keyword research is a fundamental aspect of SEO (Search Engine Optimization). It involves identifying and selecting the most relevant and high-impact keywords and phrases that users are likely to type into search engines when looking for information, products, or services related to your business. Effective keyword research not only helps improve your website’s visibility in search engine results but also enables you to understand your target audience’s preferences and needs better. By uncovering valuable keywords and analyzing their search volume and competitiveness, plumbing businesses can create content and optimize their websites to rank higher, attract more organic traffic, and ultimately, connect with the right audience. Research relevant keywords related to plumbing services in your area.
Incorporate these keywords naturally into your website’s content, meta tags, and headings.

Local Content Creation:

Develop blog posts and landing pages that address plumbing issues specific to your service area. Write about local events or community involvement to establish a connection with your audience. You could offer advice on seasonal plumbing maintenance and preparation for local weather conditions, such as winterizing pipes or preventing basement flooding during heavy rains. Explain local plumbing codes and regulations that homeowners and businesses need to be aware of when undertaking plumbing projects or renovations. Provide a list of local emergency plumbing services, including contact information, for residents who may need urgent assistance. Collaborate with other local businesses and feature them in your content, fostering a sense of community and cross-promotion. Address common plumbing questions and issues specific to your region, such as dealing with hard water problems or explaining the benefits of water softeners.

Customer Reviews are Essential:

Encourage satisfied customers to leave reviews on platforms like Google, Yelp, and Facebook. Respond promptly to all reviews, both positive and negative, and use them as an opportunity to showcase your commitment to customer satisfaction. Customer reviews are essential for SEO and ranking in Google Maps. They play a crucial role in establishing trust and credibility with both potential customers and search engines. Positive reviews signal to Google that your business is reputable and provides valuable services, which can boost your rankings in local search results. Furthermore, customer reviews often contain keywords and phrases related to your services and location, improving your SEO relevance. Encouraging and managing customer reviews on your Google Business Profile not only enhances your online reputation but also contributes significantly to your visibility in Google Maps, making it easier for local customers to find and choose your business.

Local Link Building:

Local link building for plumbing businesses is crucial for improving online visibility and SEO. Some effective strategies include partnering with local home improvement blogs or magazines to contribute guest posts or articles on plumbing topics, collaborating with other local service providers or contractors for mutual linking, and sponsoring community events or charities in exchange for backlinks from event websites or nonprofits. Building relationships with local businesses, such as hardware stores or real estate agencies, can also lead to link-building opportunities. Additionally, participating in local business directories and associations can help establish your plumbing business as a trusted local resource and generate valuable backlinks to your website. Build relationships with local businesses and organizations. Seek opportunities for guest posts or collaborations on local websites or directories.

Mobile Website Optimization:

local seo for plumbersMobile websites are essential in today’s digital landscape, as a growing number of people access the web via their smartphones rather than desktop computers. In fact, mobile internet usage has surpassed desktop usage. According to recent statistics, over 60% of global web traffic now comes from mobile devices. This shift highlights the importance of having a mobile-friendly website that provides an optimal user experience for visitors on smartphones and tablets. Failing to do so can result in a significant loss of potential customers and hinder your online visibility, emphasizing the critical need for responsive and mobile-optimized websites to reach and engage a broader audience effectively. Ensure that your website is mobile-responsive, as many local searches happen on mobile devices.
Optimize your site for fast loading times, as slow-loading pages can negatively impact your SEO.

Regularly Update Your Information:

Keep all online listings, including your website, GMB, and online directories, up to date with accurate business information.
Local SEO is a powerful tool for plumbers looking to attract and retain local customers. By following these optimization strategies, you can enhance your online visibility, engage with your local audience effectively, and ultimately generate more leads and conversions for your plumbing services. Remember that consistency and a customer-centric approach are key to success in the competitive local plumbing market.

A plumber in action, holding a mobile phone, illustrating the importance of Local SEO for plumbing businesses.