Brand Audit
Assess how well aligned your brand elements are with your target persona
Award-Winning
Agency
What is a Brand Audit
A Brand Audit is an assessment of how well aligned your brand elements are with your target persona. The audit identifies:
- Brand Elements
- Brand Strengths
- Brand Weaknesses
- Content Strategy
- Where the brand needs to be improved the most
Thought Leadership
- Ideation and Innovation: Concepts in thought leadership involve generating innovative ideas and perspectives within a particular industry or niche. This could include novel approaches to solving problems, reimagining existing paradigms, or introducing cutting-edge theories. In digital marketing, innovative concepts drive campaigns, content creation, and product/service positioning to capture audience attention in a crowded online space.
- Content Development: Concepts serve as the foundation for content creation in both thought leadership and digital marketing. Thought leaders develop content around unique insights, research findings, or thought-provoking opinions to establish themselves as authorities in their field. In digital marketing, concepts drive the creation of engaging and relevant content that resonates with target audiences, leading to increased brand awareness, customer engagement, and conversion rates.
- Storytelling: Concepts provide the narrative framework for storytelling in both thought leadership and digital marketing campaigns. Whether it’s conveying a vision for the future, sharing personal experiences, or illustrating the value of a product/service, storytelling based on strong concepts helps to captivate audiences, evoke emotions, and drive action.
- Brand Positioning and Differentiation: Concepts play a crucial role in defining and differentiating a brand’s identity in the market. Thought leaders leverage unique concepts to establish their expertise and distinguish themselves from competitors. Similarly, in digital marketing, concepts inform brand positioning strategies that highlight what sets a brand apart from others, helping to attract and retain customers in a competitive landscape.
- Thought Provocation and Engagement: Thought-provoking concepts stimulate discussion, debate, and engagement within both thought leadership and digital marketing contexts. By presenting novel ideas or challenging existing norms, thought leaders and digital marketers can spark conversations, encourage audience participation, and build communities around shared interests or values.
- Trend Analysis and Adaptation: Concepts evolve in response to changing trends, technologies, and market dynamics. Thought leaders and digital marketers must stay abreast of industry trends, consumer behaviors, and emerging technologies to develop relevant concepts that resonate with their target audiences and remain competitive in their respective fields.
Who is a Brand Audit For?
Brand Audits are for businesses who are looking to:
To assess the current position of the brand in the market
To identify strengths and weaknesses of the brand
To inform future branding decisions
To prepare for a rebrand
Goals and Objectives
The primary goal is to provide a review of your brand, its strengths, its weaknesses, and where to make improvements.
Objectives:
- Review of current brand
- Target Persona(s)
- Unique Selling Proposition
- Brand Messaging
- Brand Visuals
- Identify Brand Strengths
- Identify Brand Weaknesses
- Provide list of needed improvements
How to get started
Your audit includes a free 30 minute audit review/consultation with one of our Branding experts. Before we can begin your audit we need you to schedule your review call and answer a questionnaire. This provides us the information we need to complete your audit.
Schedule Review Call
To start the audit process you need to schedule your review call.
Complete Questionnaire
Once your review call is scheduled we’ll send you a questionnaire to complete.
Review Your Audit
After you submit your questionnaire we’ll start your audit and have it ready for your review call.
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Audit Information
FAQs
How do you determine my brand's strengths and weaknesses?
We measure your brand’s strengths and weaknesses against two criteria:
- Branding best practices
- Your target persona
We chose these because best practices ensure your brand is meeting or exceeding all industry standards. Target persona is another criteria because your entire brand needs to be built around the types of customers you want to attract.
Leadership at my company is reluctant to change anything with the brand. Should I still get a Brand Audit?
Yes! We’ve seen leadership change their minds after they’ve reviewed their Brand Audit. Even if the audit didn’t tell them anything they didn’t already know, having an official audit with actionable steps is enough to make them feel comfortable changing the brand.
Can you help me implement and fix issues identified in my Brand Audit?
Absolutely! We’re a full service agency and can help you fix branding issues along with any other marketing challenges you may have.
Details
TIME TO COMPLETION:
10 business days from start of project
DELIVERABLES:
A Brand Audit Report (in PDF format) that reviews your current brand, assess your brand’s strengths and weaknesses, and provides a list of improvements.
Cost
$1,250
Start by Scheduling Your Review Call
Once your Brand Audit is finished you’ll get a chance to speak with one of our Website specialist to review your audit. To start your audit we request you schedule your review call first.