Sugar Land SEO
Unlock Your Website’s Potential with Our Expert SEO Services.
Sugar Land SEO Agency
eWebResults [EWR Digital] was founded in 1999 and is based in Houston, Texas. They started as a web design and development company but later expanded their services to include digital marketing, and SEO. Quickly becoming a industry leader through the international recognized SEO podcast.
Over the years, eWebResults [EWR Digital] established itself as a leading digital agency in Houston, serving a diverse range of clients across various industries. They are known for their data-driven approach to digital marketing and have received numerous awards and recognitions for their outstanding work.
In 2019, eWebResults rebranded as EWR Digital to better reflect their expanded services and expertise in the digital space.
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What are local seo services
Local SEO services are a set of strategies and tactics aimed at improving the visibility and ranking of a business’s website or online presence in local search results. Local SEO focuses on optimizing a website’s content and structure, as well as off-page factors such as business listings, citations, and reviews, to increase its relevance and authority in a specific geographic area. This helps businesses attract more targeted traffic, generate leads, and increase sales from local customers who are searching for their products or services online. Local SEO services typically include keyword research, on-page optimization, local business listing optimization, citation building, review management, and reporting and analysis.
Why Local SEO is Important
Local SEO (Search Engine Optimization) is the process of optimizing a website to improve its ranking in local search results. It is crucial for businesses operating in the local area because it can help increase visibility, drive website traffic, and generate more qualified leads.
Local SEO is also a cost-effective way to market a business in the local area. Unlike other forms of advertising, such as print or TV ads, local SEO targets users who are actively looking for products or services in the area, making it more effective and efficient.
Here are some of the reasons why local SEO is important:
Local SEO can help businesses improve their visibility in local search results, which means that potential customers in the area are more likely to find them when searching for relevant keywords. This can be especially important for small businesses that rely on local customers to drive sales.
Generates More Qualified Leads
Local SEO can also help businesses generate more qualified leads by targeting users who are actively looking for their products or services in the local area. This means that businesses can connect with potential customers who are more likely to convert into paying customers.
Builds Trust and Credibility
By optimizing their website for local search, businesses can also build trust and credibility with potential customers in the area. This is because local search results are often seen as more trustworthy and reliable than other types of search results.
Cajun Encounters aimed to increase bookings by ranking in the local 3 pack for “Swamp Tour New Orleans”. EWR Digital used foundational SEO strategies such as updating Nap listings, optimizing GMB, publishing weekly blogs, adding new FAQs, and competitor link building. We aligned their message by creating weekly blogs for New Orleans tourists to show their deep understanding of the area. The results showed a 98% YoY increase in traffic for their GMB and they ranked 3rd in the local 3 pack.
EWR Digital’s goal of the SEO campaign was to rank the Houston, TX page for “Office Furniture Houston” into the top 3 positions on Google within 3 months. The keyword had a monthly search volume of 1,300. The challenge was to reduce the spam level on the site before it was marked as toxic. The strategy involved disavowing links, siloing content, updating images, creating new meta descriptions, and off-page link building. The results showed that within 3 months, they ranked #3 and after 1 additional month, they ranked #1. This resulted in 400+ website visits per month for the target keyword!
Our SEO Process: Analyze, Strategy, Implement, Report
Here is our agency’s process for delivering local SEO services, including the research and analysis that goes into understanding the client’s target audience and local market, as well as the strategies used to optimize the client’s online presence:
Initially, we evaluate your present state and compare it with your primary rivals, keywords, and website. Next, we devise a plan that concentrates on target keywords, on-page SEO, off-page SEO, and content creation. Once we have a strategy in place, we monitor campaign analytics to assess ongoing ROI and determine next steps on a quarterly basis. We seek clients who are dedicated to the long-term and understand that SEO is an investment that requires time to yield results.
Align / Analysis
We also look at your competitors to discover any possible keywords we should rank for, backlinks we should obtain, and goals we need to set to move your site above your competition.
Our comprehensive website audit looks at more than the layout of the site. We also pull up the source code to see your current on-page characteristics such as headers, meta descriptions, title tags, alt tags, no follow links, and more. We also look at your site load speed, site security, mobile responsiveness, and compare your UX to current best practices.
Here at EWR Digital we have the tools to discover how trustworthy you are in Googles eyes, the keywords your rank for, your ranking trends, SEM history, and more. By looking at where you currently are, we can develop a strategy that will boost your relevance to Google.
Seeds are keywords that define the base theme of the campaign. These keywords lie on the top line in the keyword value pyramid. We help you define, through research, user intent, the customer journey and the keywords with the most targeted commercial impact and volume.
After we do a deep dive of your current standings, our team of digital marketing experts come up with a strategy that best fits your goals. To increase your website traffic we first focus on the keyword strategy, on-page SEO, off-page SEO and content strategy.
This is an essential process to help identify the best possible keywords to target for reaching potential customers and how they will find you. We will conduct an extensive study on what people are searching for on search engines regarding your products or services. We’ll then develop the right strategy for you.
On-site search engine optimization techniques are the actions we take inside your website, which affect your information architecture and site structure. We optimize the internal navigation, overall page layout, and backend using proven SEO techniques that align with Google standards. We will enhance the website HTML coding, fix incompatibilities and errors, set up custom tags, apply correct meta tags, adjust keywords density and positioning, and tweak URLs.
Off Page SEO
Off page search engine optimization techniques are the actions taken outside of your website to help to increase your search engine ranking. This includes improving off page content — this is content where you are mentioned and links back to your site. We execute link building strategies to recruit more quality backlinks to your website from various reliable sources such as articles, directories, online PR, blogs, forums, online communities and social media sites. Off page optimization is an ongoing process that must be done continually to stay on the top rankings and ahead of the competition.
When looking at content strategy we decide what we can salvage as is, what new content we need to create (or update) and what old content can be repurposed. Our experienced copywriters will create any relevant content necessary to increase site traffic. They’ve created articles on every subject from home services to ecommerce.
Without proper implementation, your site will never rank. Our experts will put in the work to make sure your plan comes to fruition. Technical SEO is like a circuit, and needs all the pieces fully connected in the right order to let the electricity run through it to propel it to the top of the rankings.
Some aspects of Technical SEO:
- Use SSL
- Mobile friendliness
- Structured data
- XML Sitemaps
- Page speed
- Submit your sites
- Broken Links
- Fix Duplicate Content
Always keeping an eye on the prize, through campaigns analytics, is the only way to know if the strategy is working. At EWR Digital we provide up to date analytics every month to show our clients their site performance, keyword rankings, website traffic and more (*we can customize to your needs). Based on the metrics, we work on improving the SEO and content to see an even bigger increase in traffic. We believe ROI is a must. We typically won’t even recommend a SEO campaign if we can’t model a positive outcome in results.
Consider this for a moment: nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks.
If you want more prospects to find your website through a search engine, then you need SEO practices that will help you rank among the top five positions, and ideally number one.
SEO Packages we offer:
Here are some examples of enterprise and small business SEO packages:
- Content Strategy Package: This package includes the creation of a comprehensive content marketing strategy for a business, including audience research, content ideation, content planning, and content distribution.
- On-Page SEO Project Package: This package includes optimization of the website’s on-page elements, such as meta tags, headers, images, and content. It may also include keyword research and optimization of individual pages to improve their search engine rankings.
- Local SEO Project Package: This package is designed for businesses that want to improve their visibility in local search results. It may include optimization of Google My Business listing, local citation building, and localized content creation.
- Technical SEO Project Package: This package focuses on the technical aspects of website optimization, such as site speed, mobile responsiveness, and website architecture. It may include website audits, optimization of the website’s code and structure, and monitoring of website performance.
- Link Building Project Package: This package includes the creation of high-quality backlinks to the business website to improve its domain authority and search engine rankings. It may include outreach to other websites, guest posting, and content creation.
- E-commerce SEO Project Package: This package is designed for businesses that sell products or services online. It includes optimization of the website’s product pages, category pages, and shopping cart to improve their search engine rankings and drive more traffic and sales.
- Quarterly SEO Package (Most Popular!): This package includes ongoing SEO services on a quarterly basis. It may include a more comprehensive website audit and optimization process, as well as regular content creation and backlink building.
- Custom SEO Package: This package is tailored to the specific needs of the business and may include ongoing SEO services such as content creation, backlink building, and monitoring of search engine rankings and traffic.
- Blogging Package: This package includes regular blog post creation and publication on a business’s website. The package may include keyword research, content ideation, content creation, and publication.
- These are a few of the popular examples of the SEO packages that businesses can choose from. The exact services and pricing included in each package will vary depending based the needs of the business.
Note: All new clients require a SEO Packages of either a $15K USD minimum retainer or a 6-month agreement for ongoing services. After the first retainer or 6-month agreement it moves to quarterly (3-months) SEO sprints or a new project will need to be setup.
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Are you looking to boost your business’s visibility in your local area?
Our local SEO services can help your business rank higher in search results and attract more qualified leads. Don’t miss out on the opportunity to grow your business – get in touch with us today to learn more about our services and how we can help you achieve your goals!
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"Once we got to that #1 spot, we fired our other SEO Company, and hired EWR to manage the SEO of our other website."
Rosi Office Systems
"I started to see more people in a month than I did in a year. I was really impressed with the results we were getting."
"Our online presence has improved dramatically. We are page 1 for most search terms that are relevant to our industry."
Hestia Home Services
SEO Consultants – EWR Digital
EWR Digital is a full-service SEO marketing agency that has a team of experienced professionals with a diverse range of skills and expertise. Their team includes digital marketing strategists, website developers, SEO specialists, social media managers, PPC advertising experts, content creators, and more.
Their team members have worked with a variety of small businesses across various industries and are knowledgeable in the latest digital marketing trends and technologies. They prioritize staying ahead of the curve and continually updating their skills and knowledge to provide the best possible results for their clients.
Overall, EWR Digital’s team is dedicated to delivering exceptional results and providing personalized service to each of their clients.
Enterprise to Small Business
Customized SEO For Many Industries
Every company and industry has its unique set of challenges when it comes to digital marketing. Our breadth of experience has provided us with extensive knowledge in developing proven strategies across many different sectors, ensuring your online marketing efforts will be successful, regardless of your industry.
Here are some examples of the industries we have generated incredible results for our client partners: