Downstream Refining and Marketing Industry: Digital Marketing Solutions

Award-Winning Agency

Top Rated SEO Blog Award Winner
Best Digital Marketing Agency in Houston - Expertise Award Winner
AMA Crystal Award Winner for Digital Marketing x5
Clutch Top 1000 Award 2023
Upcity Digital Awards: Top SEO Agencies: EWR Digital
Upcity Digital Awards: Top SEO Agencies: EWR Digital
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Strategic Marketing Partner of OGGN

EWR Digital is proud to be the strategic marketing partner of Oil and Gas Global Network (OGGN).

Targeted Strategies to Drive Growth and Fuel Success in Downstream Refining and Marketing

Welcome to EWR Digital, your trusted partner in unlocking the full potential of digital marketing for downstream refining and marketing companies. As a leading provider of digital marketing solutions, we understand the unique challenges and opportunities in the refining and marketing of petroleum products. Our specialized expertise in the industry enables us to create targeted strategies that fuel growth, increase brand visibility, and drive tangible results. Discover how digital marketing can revolutionize your business and propel you ahead of the competition.

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Oil and gas marketing services

Ignite Your Downstream Refining and Marketing Success Today!

Are you ready to revolutionize your downstream refining and marketing business? Our tailored digital marketing solutions are designed to drive growth and fuel your success. With our expertise in the industry, we can assist you in:


  1. Enhancing Brand Visibility: Increase your online presence and ensure your brand stands out in the competitive downstream industry. We’ll help you establish a strong brand identity and position your company as a trusted leader in refining and marketing petroleum products.
  2. Driving Targeted Lead Generation: Our strategic lead generation strategies are tailored to identify and attract high-quality leads within the downstream market. We’ll help you reach your target audience and convert them into valuable business opportunities.
  3. Showcasing Technological Advancements: Highlight your adoption of the latest technology and automation in refining processes and marketing strategies. We’ll create compelling content that showcases your innovation, demonstrating your commitment to efficiency and quality.
  4. Optimizing Digital Advertising: Maximize the impact of your advertising campaigns through strategic targeting and optimized ad placements. We’ll ensure your marketing budget is invested wisely, generating qualified leads and driving sales in the downstream market.
  5. Personalized Conversion Strategies: We understand that each downstream refining and marketing company has unique goals and challenges. Our team will develop personalized conversion strategies tailored to your specific needs, ensuring maximum effectiveness in converting leads into valuable business opportunities.


Don’t miss out on the opportunity to fuel your business growth and drive success in the downstream refining and marketing industry. Contact us today to schedule a consultation and learn how our digital marketing solutions can help you achieve your business objectives. Let us be your partner in unlocking the full potential of digital marketing for your upstream, midstream, and downstream refining and marketing companyies.

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Why Digital Marketing is Essential for Oil and Gas?

With 23+ years of experience in digital marketing, our agency has worked on some of the most challenging industries, including oil and gas. 

We have seen digital marketing reduce customer acquisition costs, streamlines business marketing processes,  and improves overall efficiency by providing analytics for better decision-making. 

The main strength of digital marketing lies in its ability to run real-time campaigns that can be tracked and optimized to support achieving quarterly growth KPI for oil and gas organizations. 

An Industry Case Study indicates that the oil & gas companies, with proper use of digital technology, can reduce costs by 10% as well as increase bottom line revenue by 1-3%. However, we have seen much higher returns with our campaigns.

Measurable ROI of Marketing Efforts

  • Higher win rates
  • Shorter sales cycles
  • Lower customer acquisition cost
  • Predictable lead generation pipeline
  • Improved brand equity

Our marketing experts have been published on


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Marketing Consulting for Oil and Gas

At our B2B marketing agency, we pride ourselves on applying the best marketing communication practices with a special focus on digital marketing, particularly inbound marketing. With our oil and gas marketing services, you’ll benefit from our extensive knowledge of the upstream, downstream, and midstream & petrochemical sectors.

Our team provides subject matter experts who can work closely with your executive management and marketing department to help with planning, strategy, and implementation. And the best part? We have a short learning curve, which means we can get to work quickly and deliver results that exceed your expectations.

So, whether you need help with refining your marketing strategies or implementing new ones, our marketing consulting services are here to help you achieve your business objectives in the oil and gas industry.

How Oil and Gas Companies have Benefited from SEO Strategies

SEO plays a crucial role in our digital marketing strategy, helping us to attract and engage with potential customers and build lasting relationships.” – Lorenzo Simonelli, CEO of Baker Hughes

Through SEO efforts, Baker Hughes increased their website traffic by 79% and generated 90% more leads. In addition, they saw a 15% increase in their website’s search engine visibility.


Search engine optimization is critical for any business, including oil and gas companies. It helps us to reach new customers and keep our existing ones engaged.” – Jeff Miller, former CEO of Halliburton

Halliburton: In 2018, Halliburton launched an SEO campaign to improve its online visibility and reach more customers. The company optimized its website content for relevant keywords and built high-quality backlinks, resulting in a 41% increase in website traffic and a 63% increase in search engine rankings

SEO is crucial for oil and gas companies as it helps them stand out in an industry that is highly competitive and constantly evolving. By leveraging SEO strategies, these companies can improve their online presence and visibility, which can lead to increased traffic to their website, more leads, and ultimately more business.

In addition, SEO can help establish credibility and authority in the industry, as companies that consistently rank high in search engine results are viewed as more trustworthy and reliable by potential clients and customers. With the right SEO approach, oil and gas companies can effectively reach their target audience and achieve their business goals in today’s digital landscape.

Our Comprehensive Digital Marketing Services

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Harness the power of organic search traffic and boost your website’s visibility with our expert SEO services. Our experienced team conducts in-depth keyword research, optimizes on-page elements, and develops high-quality content strategies to enhance your website’s rankings on search engine results pages. From technical optimizations to comprehensive SEO audits, we ensure your website stands out and attracts the right audience.


Pay-Per-Click (PPC) Advertising

Maximize your online reach and generate immediate results with our targeted PPC advertising campaigns. Our certified experts meticulously craft compelling ad copy, identify relevant keywords, and optimize bidding strategies to drive qualified traffic to your website. Whether it’s Google Ads, social media advertising, or remarketing campaigns, we tailor our PPC strategies to align with your specific business objectives.


Social Media Marketing

Engage and connect with your target audience on popular social media platforms through our dynamic social media marketing services. From strategic content creation and community management to influencer partnerships and social media advertising, we help you build a strong brand presence and drive meaningful interactions that translate into tangible business growth.


Content Marketing

Tell your brand’s story and establish thought leadership in your industry with our impactful content marketing solutions. Our team of skilled content creators develops compelling and relevant content across various formats, including blog posts, articles, infographics, and videos. By delivering valuable and shareable content, we help you attract, engage, and retain your target audience, ultimately driving conversions and brand loyalty.


Why Choose EWR Digital?

  • Proven Track Record: With a solid track record of delivering exceptional results, we have helped numerous clients achieve their digital marketing goals.
  • Customized Strategies: We understand that every business is unique. That’s why we develop tailored strategies that align with your specific objectives, target audience, and industry dynamics.
  • Data-Driven Approach: Our decisions are backed by data and comprehensive analytics, allowing us to continuously optimize campaigns for maximum performance.
  • Dedicated Experts: Our team of seasoned digital marketers, SEO specialists, and content creators are passionate about your success and work tirelessly to exceed your expectations.
  • Transparent Reporting: We believe in complete transparency. You’ll receive regular reports and updates on the progress and performance of your digital marketing campaigns.


Get Started on Your Digital Journey Today!

Unlock your online potential and stay ahead of the competition with EWR Digital as your trusted digital marketing and SEO partner. Contact us now to schedule a consultation and discover how our tailored solutions can drive your business towards unprecedented growth.

The EWR Digital strategy team

About US - EWR Digital

EWR Digital is a full-service digital marketing agency that has a team of experienced professionals with a diverse range of skills and expertise. Their team includes digital marketing strategists, website developers, SEO specialists, social media managers, PPC advertising experts, content creators, and more.

Their team members have worked with a variety of small businesses across various industries and are knowledgeable in the latest digital marketing trends and technologies. They prioritize staying ahead of the curve and continually updating their skills and knowledge to provide the best possible results for their clients.

Overall, EWR Digital's team is dedicated to delivering exceptional results and providing personalized service to each of their clients.

How to Choose the Right Marketing Provider

Choosing the right local SEO service provider can be crucial to the success of your business. Here are some factors to consider when making your decision:


  1. Experience: Look for a service provider with experience in local SEO and a proven track record of success.
  2. Reputation: Check the service provider's reputation by looking at online reviews, testimonials, and case studies from previous clients.
  3. Services offered: Make sure the service provider offers a range of local SEO services that are tailored to your specific needs and goals.
  4. Communication and transparency: Look for a service provider who communicates clearly and transparently about their processes and strategies, and who keeps you informed throughout the optimization process.
  5. Price: Compare pricing and packages offered by different service providers, and make sure you're getting a fair price for the services you'll receive
AMA Award Winners: EWR Digital

Fuel Your Oil and Gas Sales with Our Sales Enablement Support

At our digital marketing agency, we understand the unique challenges facing the oil and gas industry when it comes to sales enablement.

That’s why we offer expert sales enablement support tailored specifically to the needs of your business. Our team of experienced professionals will work with you to develop a comprehensive sales enablement strategy that includes everything from lead generation and qualification to sales training and enablement technology.

By leveraging our sales enablement services, you’ll be able to streamline your sales process, improve sales productivity, and close more deals than ever before. So if you’re ready to take your oil and gas sales to the next level, contact us today to learn more about how we can help.

Unlock the Marketing Potential with Our Fractional CMO Services

Our Fractional CMO services can provide you with the expert marketing guidance you need to succeed. Our team of seasoned professionals specializes in developing custom marketing solutions specifically for the oil and gas industry. By leveraging our services, you can gain access to top-tier marketing expertise without the cost and commitment of hiring a full-time CMO. We’ll work closely with you to develop a tailored marketing strategy that will increase brand awareness, generate leads, and improve customer engagement. From market research to social media management and advertising campaigns, our Fractional CMO services offer a comprehensive suite of marketing solutions can unlock the marketing potiontal trapped in your well.

What do we do best - EWR Digital

Digital Marketing Services

We offer end-to-end digital marketing services, from strategy and analytics to web creative and search engine optimization, to help transform your digital presence and make your marketing efforts effective!

We build top of the line websites with enterprise SEO in mind — rank higher right out of the gate.

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Digital Strategy

A digital strategy is a comprehensive plan that outlines how an organization will leverage digital technologies and channels to achieve its specific business objectives and goals.

  • Digital Strategy Consulting
  • Marketing Audits
  • Marketing Workshops
  • Paid Consulting Sessions
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SEO Services

SEO services are professional strategies and techniques employed to optimize a website's visibility in search engine results, ultimately enhancing its organic traffic and online presence.

  • Onpage SEO
  • Offpage SEO
  • Technical SEO
  • Local SEO
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Web Design

Web design and development is the process of creating and arranging the visual elements, layout, and user interface of a website to ensure it is aesthetically appealing, user-friendly, and functional, with the goal of delivering a positive user experience and achieving the website's intended objectives.

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Paid Search (PPC)

Paid search PPC management entails optimizing and overseeing pay-per-click campaigns to maximize effectiveness and return on investment through strategic keyword selection and bid management.

  • Omni-Channel PPC Advertisting
  • Google Local Ads
  • Retargeting Campaigns
  • Landing Pages
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Analytics & Analysis

Web analytics involves tracking and analyzing data related to website or app performance, user behavior, and engagement to optimize online strategies and outcomes.

  • Track Campaign Performance
  • Understand Your Website’s Engagement
  • Market & Competitor Insights
  • Google Adwords Preformance & Analysis
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Public Relations

Online PR involves managing a brand's image through digital channels, utilizing platforms like social media and news websites to shape public perception and build positive relationships.

  • Podcast Pitching
  • Social Media Marketing
  • Press Releases
  • Crisis Management
  • Bylines

FAQ’s about our Oil and Gas Marketing Services

Q: How can digital marketing help my oil and gas business?

A: Digital marketing can help your oil and gas business by increasing your online visibility and brand awareness, generating more leads, and improving your customer engagement. With effective digital marketing strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing, you can reach more potential customers and build a strong online presence for your business.

Q: What specific digital marketing strategies should I be using for my oil and gas business?

A: The digital marketing strategies you should be using for your oil and gas business will depend on your specific goals and target audience. However, some effective strategies for oil and gas companies include optimizing your website for local SEO, developing targeted content marketing campaigns, using social media marketing to engage with your audience, and building a strong online reputation through customer reviews and testimonials.

Q: How long does it take to see results from digital marketing?

A: The timeline for seeing results from digital marketing will depend on your specific strategy and goals. In general, it can take several months to see significant improvements in your search engine rankings or online traffic. However, with a consistent and well-executed digital marketing plan, you should start to see gradual improvements over time.

Q: How much should I be spending on digital marketing for my oil and gas business?

A: The amount you should be spending on digital marketing will depend on your business size, goals, and overall budget. EWR Digital can work with you to develop a customized digital marketing plan that fits your specific needs and budget.

Q: How do I measure the success of my digital marketing efforts?

A: There are several key metrics you can use to measure the success of your digital marketing efforts, including website traffic, search engine rankings, lead generation, and customer engagement. EWR Digital can provide regular reports and analytics to help you track your progress and make informed decisions about your digital marketing strategy.

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Take action today, and transform your online presence. Our SEM services are tailored to deliver immediate impact and lasting results. Don't wait—start driving traffic and growing your business right away.

Schedule a Consultation Today!