Off-page SEO: Backlinks

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

How to get backlinks for your business?

A lot goes into SEO, from technical SEO to On-Page SEO, and even Off-Page SEO.

I’m betting if you’re reading this, you’re wanting to learn more about getting backlinks to help fuel your website right?

Well, you have to start somewhere right, but where? Outreach!

With any SEO campaign, the main goal of outreach is to create high-value backlinks from off-site websites to your client’s website.

Backlinks help improve your organic rankings and place your company in front of a newer audience. These backlinks, drive organic traffic to the client.

“Focusing on quality [backlinks] over quantity is what can help to protect your site as Google updates.”— Adam Riemer,

Outreach also helps with brand awareness and strengthens your company’s credibility.

Outreach is possibly the most important thing when it comes to your SEO campaign:

  • Backlinks are one of the strongest ranking factors in the Google search algorithm.
  • Without a backlink profile, a company’s website is competing for organic traffic at a huge disadvantage.
  • Today, companies must earn links by creating and marketing high-quality content.


There are a lot of great and easy ways to get quality backlinks, but, unless you have a solid outreach strategy none of that matters.

The end goal of outreach is to bring awareness to something of value to your audience.

Your outreach should start with these simple steps:

  1. Send your outreach email to the right person, if you’re wanting to write a guest blog, you need to contact someone in the content/blog department.
  2. Make sure you have a catchy subject line in your email. This is crucial, you could have the right person, but without a catchy subject line, your email may get passed up.
  3. Personalize the email, don’t get me wrong, templates are great, but you want the person receiving the email to know you’re a real person, and show off some of your writing styles.
  4. Show value in the email, explain how linking to your site or posting content to theirs will add value on both sides. Be straight to the point!
  5. Make sure you have a call to action and make sure you’re linking to the content you want them to look at.
  6. And finally, follow-up, if you haven’t heard from them in 2-3 days, send a follow-up email that points back to the original message.

“No website can stand without a strong backbone. And that backbone is technical SEO.”— Neil Patel,

Easy Ways to Get Backlinks

Now that you understand how outreach works, here are some easy ways to get high-quality backlinks for your website.

  1. Guest Post – Guest posting is writing content for other websites, in exchange for a link back to your website. Of course, you need to make sure the content is quality content, and there is a bit of outreach involved in this process.
  2. Broken Link Building –  This one can take a bit longer, because of the time you spend searching for broken links on other websites. The overall strategy is finding broken links on other websites, finding the original content they referred to, then contacting the site and offering them the chance to replace the broken link with a new link with the same relevant content.
  3. Infographics – Building infographics is a popular method for bringing traffic to your website as well as gaining valuable backlinks, plus everyone loves visual data! Make sure the graphic is trendy and are on topics that your audience wants to see, and the more use of statistical data, the better.
  4. Nap (name, address, phone) listings – This may be the easiest way to get a backlink, and is free and easy to do. There are thousands of websites like Yelp, Yellow-Pages, even social media outlets. These are free and simple ways to get a backlink by filling out the information needed on these type of websites. You just need to make sure that everything matches across these sites and there aren’t duplicate listings or Google could penalize you.

Having The Right Outreach Strategy

By using the right resources, and having a solid outreach strategy anyone can’t get high-quality backlinks. Also, keeping your backlinks can be just as important as building them, so make sure you keep track of the different backlinks your website is getting, there are a ton of great tools out there, like SEMrush, or Ahrefs that can help you monitor them.

Off-Page SEO: Backlinks | EWR Digital – Houston, TX Internet Marketing