Unlocking SEO Success: The Ultimate Guide to Getting Backlinks for Your Business

May 15, 2023

<a href="https://www.ewrdigital.com/author/matt" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

How to Get Backlinks for Your Business?

I’m betting if you’re reading this, you’re wanting to learn more about getting backlinks to help fuel your website up the search rankings website right?

You may have heard, “It’s all about the backlink, baby!”

I mean the popular song about backlinking building (joke) :

(Verse 1) Yo, listen up, it’s time to learn something new, A little something that can help your website break through, It’s all about the backlink, baby, let me break it down, How to climb those search results and wear the SEO crown.

(Chorus) It’s all about the backlink, baby, yeah, you know it’s true, Linking from high-value sites, that’s what you gotta do, From outreach to guest posts, we’re on a mission, Building those backlinks, boostin’ our website’s position.

(Verse 2) Outreach is the key, gotta reach the right folks, Craft an email, personalize it, make ’em see the strokes, Catchy subject lines, can’t be ignored, Make ’em open that message, show ’em what you’ve stored.

(Chorus) It’s all about the backlink, baby, yeah, you know it’s true, Linking from high-value sites, that’s what you gotta do, From outreach to guest posts, we’re on a mission, Building those backlinks, boostin’ our website’s position.

(Verse 3) Guest posts, the avenue to showcase your skills, Write that killer content, give ’em all the thrills, Exchange it for a link, a connection so strong, Driving organic traffic, all day long.

(Chorus) It’s all about the backlink, baby, yeah, you know it’s true, Linking from high-value sites, that’s what you gotta do, From outreach to guest posts, we’re on a mission, Building those backlinks, boostin’ our website’s position.

(Verse 4) Broken link building, a sneaky little trick, Find those broken links, give ’em a quick fix, Offer ’em fresh content, relevant and strong, Replace that broken link, and prove your site belongs.

(Chorus) It’s all about the backlink, baby, yeah, you know it’s true, Linking from high-value sites, that’s what you gotta do, From outreach to guest posts, we’re on a mission, Building those backlinks, boostin’ our website’s position.

(Verse 5) Infographics, a visual delight, Stats and data, making everything bright, Share ’em with the world, watch ’em go viral, Attracting backlinks, it’s like a survival trial.

(Chorus) It’s all about the backlink, baby, yeah, you know it’s true, Linking from high-value sites, that’s what you gotta do, From outreach to guest posts, we’re on a mission, Building those backlinks, boostin’ our website’s position.

(Outro) So remember, in the world of SEO, Backlinks are the power that’ll help you grow, It’s all about the backlink, baby, don’t you see? Building those connections, setting your website free.

Well, you have to start somewhere right?


Getting backlinks for your business is an essential aspect of SEO that involves various techniques, such as technical SEO, On-Page SEO, and Off-Page SEO. If you’re looking to learn more about acquiring quality backlinks to boost your website, starting with outreach is crucial.

Outreach plays a pivotal role in any SEO campaign as it aims to create valuable backlinks from external websites to your own. These backlinks not only enhance your organic rankings but also expose your business to a broader audience, ultimately driving organic traffic to your website.

Outreach contributes to brand awareness and establishes your company’s credibility. It’s like a, “vote” for your website from other experts that the content is good. – Matt Bertram, EWR Digital

Building a Strong Network of Expertise

The concept of the “bowtie” theory, as described by Bruce Clay, pertains to the idea of building a well-connected network of authoritative and relevant websites the link out to each other and others linking to you.

According to this theory, it is beneficial to establish connections with other experts or authoritative websites in your niche. By linking to these experts and having other experts link back to your website, a network is created resembling a bowtie shape. The bowtie consists of your website at the center, connected to authoritative sites on one side and other relevant websites on the other side.

With any SEO campaign, the main goal of outreach is to create high-value backlinks from off-site websites to your client’s website. Backlinks help improve your organic rankings and place your company in front of a newer audience. These backlinks, drive organic traffic to the client.


Outreach build Page Rank and Domain Authority

Outreach is, without a doubt, an integral part of your SEO strategy, mainly due to the following reasons:

    1. Backlinks are a significant ranking factor in Google’s search algorithm.
    2. Without a solid backlink profile, your website will face a significant disadvantage when competing for organic traffic.
    3. Nowadays, businesses must earn links by creating and promoting high-quality content.

To execute successful outreach, you need to follow some key steps:

    1. Identify and reach out to the appropriate person. For example, if you’re interested in writing a guest blog, contact someone from the content/blog department.
    2. Craft a compelling subject line for your outreach email. A captivating subject line is crucial because, even if you have the right recipient, a lackluster subject line might result in your email being overlooked.
    3. Personalize your email. While templates can be useful, it’s important to show the recipient that you’re a real person and showcase your writing style.
    4. Highlight the value you offer in your email. Clearly explain how linking to your site or collaborating on content will bring mutual benefits. Be concise and to the point.
    5. Include a clear call to action and provide links to the specific content you want them to consider.
    6. Follow up if you haven’t received a response within 2-3 days. Send a follow-up email referring back to your original message.

As Neil Patel of Kissmetrics.com emphasizes, “No website can stand without a strong backbone, and that backbone is technical SEO.” Therefore, it’s essential to ensure your website has a solid technical SEO foundation.

Now, let’s explore some effective and straightforward methods to acquire high-quality backlinks:

    1. Guest Posting: Writing content for other websites in exchange for a backlink to your site. However, remember to create valuable and high-quality content, and outreach is necessary to secure guest posting opportunities. (I caution you: this is a strategy that has been over used and been corrupted and I am not sure I would use it anymore. You should NOT be buying links, Google considers site that do this spammer and is not worth it)
    2. Broken Link Building: This technique involves finding broken links on other websites, locating the original content they referred to, and reaching out to the site owner to suggest replacing the broken link with a new link that leads to your relevant content. Although this approach requires more time and effort, it can yield favorable results.
    3. Infographics: Building visually appealing infographics is an effective strategy to drive traffic to your website and earn valuable backlinks. Focus on creating trendy graphics that cover topics your target audience is interested in, and incorporate statistical data whenever possible.
    4. Nap Listings: This method is simple and free. Take advantage of websites like Yelp, Yellow Pages, and social media platforms, which allow you to create business listings containing your name, address, and phone number (NAP). Ensure that the information matches across these sites, as duplicate listings can lead to penalties from Google.

It’s essential to have the right outreach strategy to acquire high-quality backlinks. By leveraging appropriate resources and employing a solid outreach plan, anyone can achieve success in this regard. Remember to keep track of your backlinks using tools like SEMrush or Ahrefs to ensure that you maintain a healthy backlink profile. Monitoring your backlinks is just as important as building them. You want to get them from experts in your niche or domain of expertise or they don’t hold value. My domain expertise is SEO so I want links from experts in this space.

Using tools like SEMrush or Ahrefs, you can track the different backlinks your website receives. These tools provide valuable insights into the quality, quantity, and sources of your backlinks. By regularly monitoring your backlinks, you can identify any potential issues, such as broken links or low-quality sources, and take appropriate actions to rectify them.

Outreach also helps with brand awareness and strengthens your company’s credibility.

Outreach is possibly the most important thing when it comes to your SEO campaign:

    • Backlinks are one of the strongest ranking factors in the Google search algorithm.
    • Without a backlink profile, a company’s website is competing for organic traffic at a huge disadvantage.
    • Today, companies must earn links by creating and marketing high-quality content.

There are a lot of great and easy ways to get quality backlinks, but, unless you have a solid outreach strategy none of that matters.

The end goal of outreach is to bring awareness to something of value to your audience.

Your outreach should start with these simple steps:

    1. Send your outreach email to the right person, if you’re wanting to write a guest blog, you need to contact someone in the content/blog department.
    2. Make sure you have a catchy subject line in your email. This is crucial, you could have the right person, but without a catchy subject line, your email may get passed up.
    3. Personalize the email, don’t get me wrong, templates are great, but you want the person receiving the email to know you’re a real person, and show off some of your writing styles.
    4. Show value in the email, explain how linking to your site or posting content to theirs will add value on both sides. Be straight to the point!
    5. Make sure you have a call to action and make sure you’re linking to the content you want them to look at.
    6. And finally, follow-up, if you haven’t heard from them in 2-3 days, send a follow-up email that points back to the original message.

Easy Ways to Get Backlinks

Now that you understand how outreach works, here are some easy ways to get high-quality backlinks for your website.

  1. Guest Post – Guest posting is writing content for other websites, in exchange for a link back to your website. Of course, you need to make sure the content is quality content, and there is a bit of outreach involved in this process.
  2. Broken Link Building –  This one can take a bit longer, because of the time you spend searching for broken links on other websites. The overall strategy is finding broken links on other websites, finding the original content they referred to, then contacting the site and offering them the chance to replace the broken link with a new link with the same relevant content.
  3. Infographics – Building infographics is a popular method for bringing traffic to your website as well as gaining valuable backlinks, plus everyone loves visual data! Make sure the graphic is trendy and are on topics that your audience wants to see, and the more use of statistical data, the better.
  4. Nap (name, address, phone) listings – This may be the easiest way to get a backlink, and is free and easy to do. There are thousands of websites like Yelp, Yellow-Pages, even social media outlets. These are free and simple ways to get a backlink by filling out the information needed on these type of websites. You just need to make sure that everything matches across these sites and there aren’t duplicate listings or Google could penalize you.


Purging Bad Links: Safeguarding Your Website’s Reputation and SEO Success

“Focusing on quality [backlinks] over quantity is what can help to protect your site as Google updates.”— Adam Riemer, SearchEngineJournal.com

Purging bad links refers to the process of removing or disavowing low-quality or harmful backlinks pointing to your website. Here is a step-by-step guide on how to purge bad links:

  1. Identify bad links: Start by analyzing your backlink profile using tools like Google Search Console, Bing Webmaster Tools, or third-party SEO tools. Look for links from spammy, low-quality, or irrelevant websites. Pay attention to factors such as excessive anchor text optimization, unnatural patterns, or links from link farms.
  2. Evaluate the link quality: Determine the quality and potential impact of each link. Assess factors like the authority and relevance of the linking domain, the anchor text used, and the context in which the link is placed. Consider if the link is likely to harm your website’s reputation or violate search engine guidelines.
  3. Contact webmasters: Reach out to the webmasters of the linking websites and request the removal of the bad links. Be polite and provide clear instructions on which links need to be removed. Keep a record of your communication for future reference.
  4. Disavow tool: If you are unable to get the undesirable links removed manually, you can use the Google Disavow Tool. Create a disavow file containing a list of URLs or domains you want to disavow, and submit it through the Google Search Console. This tells Google to ignore those links when assessing your website’s backlink profile.
  5. Regular monitoring: Continuously monitor your backlink profile to identify and address new bad links promptly. Set up alerts or use backlink monitoring tools to stay informed about any negative SEO tactics or new spammy links.
  6. Build quality backlinks: As you remove or disavow bad links, focus on building high-quality backlinks from reputable websites. This will help improve your website’s authority and mitigate the impact of the purged bad links.

Remember that purging bad links is an ongoing process, and it may take time to see the effects. Regularly reviewing and maintaining a healthy backlink profile is crucial for the long-term success of your website’s SEO efforts.

In addition to monitoring, it’s crucial to assess the performance and impact of your backlinks. Look at metrics like referral traffic, conversion rates, and keyword rankings to gauge the effectiveness of your backlink strategy. This data will help you understand which backlinks are driving the most value and identify opportunities for further optimization.

Furthermore, staying up to date with SEO trends and best practices is vital for maintaining a successful backlink strategy. Search engines continuously evolve, and algorithm updates can impact the effectiveness of certain backlinking techniques. Keeping yourself informed and adapting your approach accordingly will ensure that your backlink strategy remains effective and aligned with search engine guidelines.

In summary, acquiring backlinks for your business requires a comprehensive outreach strategy that focuses on building high-quality links from reputable websites. Through personalized outreach emails, demonstrating value, and utilizing various tactics like guest posting, broken link building, and infographics, you can secure valuable backlinks that enhance your organic rankings and drive organic traffic to your website. Additionally, maintaining a healthy backlink profile involves monitoring your backlinks, assessing their performance, disavoving bad links, and staying informed about SEO trends and best practices. By implementing these strategies, you can establish a strong online presence and boost the visibility of your business in search engine results.

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Off-Page SEO: Backlinks | EWR Digital – Houston, TX Internet Marketing