For a beginner, SEO can be kind of a mystery. But companies miss a huge opportunity when they neglect SEO on their site. While it takes a bit of work, keeping SEO in mind throughout your site can dramatically increase your online visibility and directly contribute to more customers. Here’s why good pool company SEO will help your business grow.
To start with the basics, SEO stands for search engine optimization. While search engines like Google are pretty smart, they still need help understanding your site so they can serve it up to the right internet users. SEO helps them get your website to the right people, searching for exactly what you’re selling.
To help search engines find you, you’ll have to know a little bit about what keywords you should be planting throughout your site. Common themes that pop up in pool company SEO deal with things like pool contractors, pool maintenance, winterizing a pool, and swimming pool design ideas. If you give it a little thought, a lot of these themes are fairly intuitive. Consider who your target audience is and what they might be looking for so you can better serve them. Your website should answer commonly searched questions like:
When you answer the questions people search for most, search engines recognize that and bump you up in their search results. This, in turn, will lead more traffic to your site, which will bump you up even further. Over time, a healthy stream of new, high-quality content on a regular basis will boost your traffic significantly. Organic search traffic (users finding your site through their search query) can be much more powerful than paid advertising because users are actually choosing to visit your site. But when combined, your pool company SEO can become unstoppable.
Pools and pool maintenance are a serious investment, and most people want to learn a thing or two before they reach for their wallet. If your blog provides in-depth information on finding a contractor, maintaining a pool, and other frequently asked questions, this will show readers that your company is knowledgeable, helpful, and trustworthy. And building trust is one of the most important parts of the equation.
How SEO Can Help Your Pool Business Grow | EWR Digital – Houston, TX
How to Use Pool Business SEO to Grow Your Pool Company
SEO gets your website in front of the people searching for what you sell.
To help search engines find you, you’ll have to know a little bit about what keywords you should be planting throughout your site. Common themes that pop up in pool company SEO deal with things like pool contractors, pool maintenance, winterizing a pool, and swimming pool design ideas. If you give it a little thought, a lot of these themes are fairly intuitive. Consider who your target audience is and what they might be looking for so you can better serve them. Your website should answer commonly searched questions like:
- how to winterize a pool
- pool cleaning tips
- how to clean leaves out of a pool
Combine SEO and PPC to make your pool company marketing unstoppable.
When you answer the questions people search for most, search engines recognize that and bump you up in their search results. This, in turn, will lead more traffic to your site, which will bump you up even further. Over time, a healthy stream of new, high-quality content on a regular basis will boost your traffic significantly. Organic search traffic (users finding your site through their search query) can be much more powerful than paid advertising because users are actually choosing to visit your site. But when combined, your pool company SEO can become unstoppable.
Build Relationships
In addition to having a better relationships with search engines, using good pool company SEO practices will help you build a relationship with your readers. Rather than stuffing your blogs with sales pitches, provide users with relevant information to build trust.Build trust by providing useful information to readers.
Pools and pool maintenance are a serious investment, and most people want to learn a thing or two before they reach for their wallet. If your blog provides in-depth information on finding a contractor, maintaining a pool, and other frequently asked questions, this will show readers that your company is knowledgeable, helpful, and trustworthy. And building trust is one of the most important parts of the equation.