On-page SEO: What Is Content Marketing?

Aug 28, 2018

<a href="https://www.ewrdigital.com/author/matt" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.
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You’re sitting at your desk looking over your monthly earnings when you realize there’s been a steady downward dip. As you mull over all the things you could do to jumpstart sales, two words pop into your head: content marketing.

“Is that something my business can use? And how will it bring in new customers?”

If you’ve been wanting a new way to bring in customers that also builds your brand authority, read on to see how content marketing and on-page SEO could make you the business people go to.

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Content marketing could be any number of things, from social media posts to blogs.

What is On-Page SEO and Content Marketing?

As we have talked about before, search engine optimization (SEO) is essential in getting your website on page one of a Google search. How? In simple terms, you take the keywords and search terms people use to find a business like yours and add them to your website. So, for instance, if you’re a real estate agent in Houston you might use the keywords “Houston real estate agent” on your page. That way when people search for a Houston based real estate agent, your website is more likely to come up.

“Okay, so what does this have to do with content marketing?” A lot, actually. Content marketing can be:

  • Social media posts
  • Case Studies
  • Blogs
  • Articles
  • Videos
  • Infographics
  • Newsletters
  • And much much more
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Content marketing is not always about your business; it’s mostly about the industry your business is in.

Content Marketing and Building Authority

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Okay, now that you have the basics of what types of content marketing there are, let’s explore what it and on-page SEO can do. With on-page SEO you can take the keywords people use to find your website and use them in a blog post, a video, or any number of the options listed above.

But here’s the thing:

Content marketing is not always about your business. It’s mostly about the industry your business is in. If you write a zillion and one blog posts about your business, people will be turned off. We are bombarded with so many ads that the human brain has become very adept at sniffing ads out and finding ways to avoid them

So what you do?

Write about industry topics related to your business that people want to read.

Take the real estate example from above. A perfect blog post for a real estate agent might be: “How to Choose a Houston Real Estate Agent” or “How to Choose Your First Home.”

The goal in content marketing is not to talk up your services but to show that you know a lot about your industry. By proving yourself to be knowledgeable about house hunting and the housing market people are more willing to hire you when they want to buy their first home, upgrade to a bigger house, or invest in real estate. Because of all the well researched and industry-focused content you put out, readers, watchers, and listeners will think of you when they’re ready to buy.

Not only that, because you used on-page SEO in your content, your page will rank better in Google searches making you, and your business, more visible.

Get the Content Marketing You Need Today!

Find out more by talking to the experts today! We’ll craft you a marketing plan that works for you to increase your ranking and grow your business.

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EWR Digital is a great advertising agency that’s been helping businesses grow since opening its doors in 1999. Get to know us better here. Interested in a 15-minute call with one of our marketing experts? Call us at  713-592-6724 today!

On-Page SEO: What is Content Marketing | EWR Digital – Houston, TX

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