On-page SEO: What Is Technical SEO?

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

5 Simple Technical SEO Tips

When most people think about SEO, producing content comes to mind. However, there are a lot of different steps, technical SEO being one of them.

Technical SEO is the foundation that your content marketing lays on. Without it, your content won’t rank for relevant keywords and phrases.

You need a fast website

Using a third party app like Pingdom can help you find out what is slowing down your website, which is a key factor to technical SEO.

Technical SEO is a part of on-page SEO.

A slow website is not good for business and can hurt you in a few different ways.

Site speed is a main Google ranking factor. Did you know that around 40% of all people will close a website if it takes longer than 3 seconds to load?

Fun Fact – Most people actually expect a page to load within 2 seconds.

Making sure your website is crawlable

Sounds funny right? Every day Google sends out robots to crawl website pages. Using a tool like Screaming Frog or Google Search Console, you will be able to see what pages are blocked by robots and fix them.

It’s important that you make sure that not only are your pages crawlable, but also resources like CSWS and JavaScript are also crawlable.

All of this ties to the importance of technical SEO.

Take the time to audit your internal links

When auditing your on-page SEO, here are a few things to look for:

  • Broken links – no one wants to go to a page that doesn’t exist anymore. Plus, this takes away from your websites ranking power.
  • Redirects – Eventually the user will get to the right page, but taking them through a number of redirects can hurt your load time.
  • Siloing – This is something that can affect technical SEO as well. Linking pages to other pages from within your website is great for SEO as long as there is a pattern.
Siloing Diagram - EWR Digital

Fun Fact – Sitemaps ensure your content is being indexed, and help users find the information they are searching for on your site with ease. 


Sitemaps are very important; they show search engines like google the structure of your site. Plus, its let’s search engines discover new content faster.

Remember to update your sitemap every time new content is added to your site. Also, there are plugins that will take care of this automatically.

Mobile Friendly

Having a mobile-friendly website is probably the most important factor when it comes to technical SEO. Especially since Google indexes mobile first.

Moto Smartphone - EWR Digital

Using tools like Google’s mobile-friendly test tool is an easy way to check the mobile-friendliness of your site. The tool allows you to test how easily a visitor can use your page on a mobile device. 

On-Page: Technical SEO Is Where You Should Start

Technical SEO involves a lot of different tools; just remember, you have to start somewhere.

Whether you’re looking for Technical SEO or SEO in general, EWR Digital has your back.

Our award-winning team is here to help you reach the first page of Google.

If you have any questions or concerns referring to On-page SEO or Technical SEO, feel free to contact us at (713) 592-6724!

On-Page SEO: What is technical SEO?| EWR Digital – Houston, TX Internet Marketing