Looking for a crash course on pool builder marketing on a budget? With a little practice, you can develop a marketing strategy to increase your online visibility and contribute to more customers. But in order to do that, you’ll have to learn a bit about cost effective tactics for a fantastic pool builder marketing plan.
Make Sure Your Website Is User-Friendly
The first and most important part of pool builder marketing is having a user-friendly website. Your website is usually a customer’s first impression. If it’s difficult to read or navigate, they’ll associate their frustrating experience with your business. At the same time, if your website is clean, professional, and easy to navigate, they’ll remember that, too.
The best plan of action is to hire a web designer who knows how to build an effective site. In the end, just make sure your website checks off on the following items:
- A clear value proposition. Be sure to explain what sets your company ahead of the competition, and why customers should choose you. Nail that down in 2-3 sentences and make it easily visible on your homepage.
- An easy-to-find, properly labeled menu. Make sure each menu button leads to a clear place. A homepage, about the company section, and a contact form are all you need to start.
- Contact information. Make it easy for customers to contact you. List your company’s email, phone number and address are on of every page on the site. It also does wonders to have a contact form. Not all customers will visit your site during business hours, so a contact form allows them to drop a line in any time of day.
Focus on Content Marketing Through a Blog
The next most cost-effective pool builder marketing strategy you can count on is having a good blog. These days, most people will Google a question before walking into a store. If your blog provides in-depth information on things like finding a contractor or maintaining a pool, you’ll build the reputation that your company is knowledgeable, helpful, and trustworthy.
How SEO Helps Grow Your Pool Builder Business
Plus, a blog will also help drive searchers to your site with a little thing called SEO, or search engine optimization, which an important component in pool builder marketing. When your website answers commonly searched questions like “how to winterize a pool,” or “what to do when your pool floods,” Google bumps you up in its search results. This will slowly increase amount of relevant traffic coming to your site.
Finally, one of the most affordable pool builder marketing tactics you can leverage is social media. First of all, it’s free. And second, you can interact directly with your audience.
Show some personality by creating fun, family-friendly image-based posts on Facebook and Instagram. Encourage others to interact with you through tags, hashtags and asking questions in the captions.
Be sure to stay on top of the changing seasons and trends to keep your audience engaged.
Let EWR Digital Boost Your Pool Builder Marketing to Success
It’s not easy to maintain a competitive marketing strategy on your own. If you’re looking for an expert in pool builder marketing, EWR Digital can help. Contact us today and request a 15-minute call with one of our experts. Give us a call at 713-592-6724 to get started!
Cheap Marketing Tips for Pool Builders | EWR Digital – Houston, TX