Law Firm Marketing

Name: EWR Digital
Address: 13105 Northwest Fwy Suite 765, Houston, TX, 77040, USA
Telephone: +17135926724
Price range: $$$
Location: EWR Digital

Small Business SEO Vs. Enterprise SEO: What’s the Difference?

by Matt Bertram | May 11, 2023 | SEO (Search Engine Optimization), Automotive Marketing, B2B Marketing, Contractor Marketing, eCommerce Marketing, Enterprise Success, Financial Marketing, Franchise Marketing, Healthcare Marketing, HVAC Marketing, Law Firm Marketing, Nonprofit Marketing, Oil and Gas Marketing, Plumbing Marketing, Pool Marketing, Roofer Marketing, Web Design, Why Choose EWR Digital

Search engine optimization (SEO) is essential for businesses to drive quality and relevant traffic to their websites. There are different SEO strategies for different sizes of websites, namely, enterprise or small business SEO, which share similarities but also have differences. The size of the business does not always correlate with the type of SEO but with the website’s size. Organic searches contribute to around 50% of website traffic, making SEO an indispensable tactic for effective marketing. Enterprise SEO is designed for businesses with a thousand pages or more, while small business SEO is designed for those with less than a thousand pages. Both types involve keyword optimization, technical soundness, monitoring and auditing, and branding, among others. However, enterprise SEO requires dealing with multiple locations, while small business SEO targets a particular location or audience. Enterprise SEO can optimize for both long-tail and short-tail keywords due to brand authority, while small business SEO focuses mainly on long-tail keywords. Understanding the differences between these SEO types is vital for businesses to achieve optimal results.

3 Reasons Why A Corporate Video Production Strategy Is Best For Business

by Mike Filewicz | Apr 6, 2023 | Video marketing, Automotive Marketing, B2B Marketing, Branding and Design, Contractor Marketing, eCommerce Marketing, Financial Marketing, Franchise Marketing, Healthcare Marketing, HVAC Marketing, Internet Marketing, Law Firm Marketing, Nonprofit Marketing, Oil and Gas Marketing, Plumbing Marketing, Pool Marketing, Roofer Marketing, Small Business Marketing, Texas Businesses

Corporate video production has become a popular way for individuals, organizations, and non-profits to boost their brand image and reach a wider audience. YouTube is becoming a popular channel for businesses to engage potential customers. To fully understand the power of corporate video production strategies, it’s essential to implement them for your business.

Corporate video production methods can satisfy all audiences as different people have different preferences when it comes to content consumption. Videos can reach people who prefer watching instead of reading, resulting in increased customer interaction and sales. Google recognizes the importance of videos and having a video on your site increases the chances of being discovered in a search. Additionally, videos are easy to share, which allows for more people to be aware of your business and its offerings.

If you want to start building videos for your company, EWR Digital offers help in videography, web design and development, SEO, and more. They can assist in creating a strong corporate video production strategy to help your business succeed.

8 Law Firm Marketing Strategies

by Matt Bertram | Apr 5, 2023 | Law Firm Marketing

or law firms looking to attract new clients, implementing law firm marketing strategies is essential. With law firms popping up on every street corner, competition is fierce and finding new clients can be frustrating. There are 8 effective marketing strategies that law firms can use to succeed. First, a website redesign to create engaging and interactive pages that are tailored to prospective clients’ needs. Second, maximizing online listings and backlinks on platforms such as Yelp, FourSquare, Hotfrog, and Thumbtack. Third, investing in content marketing to answer potential clients’ legal questions and establish the firm as an industry authority. Fourth, using social media to reveal the firm’s unique selling points and engage with potential clients. Fifth, managing online reviews by asking past clients for reviews, responding to every review, and setting goals for how many reviews the firm will receive each month. Sixth, growing an email lead list by providing opt-ins, asking existing clients for referrals, creating a monthly newsletter, or running a giveaway. Seventh, creating a referral program to incentivize past and current clients to champion the firm’s services and bring in more clients. Finally, sending physical mailings such as postcards to remind past clients of the firm’s services and encourage referrals. By following these strategies, law firms can rejuvenate or grow their businesses for years to come.

10 Tips For Law Firm Marketing

by Matt Bertram | Apr 5, 2023 | Law Firm Marketing, Texas Businesses

In today’s digital age, having a strong law firm marketing strategy is essential for attracting new clients and potential hires. With the right approach, your law firm could experience significant growth and success. One key aspect of a successful marketing strategy is ensuring that your website is optimized for speed and mobile use, with easy-to-read text and clickable buttons. Creating a blog and using social media platforms to showcase your firm’s expertise and community involvement can also help improve your online presence. Additionally, signing up for a Google My Business profile and using paid search ads, such as PPC, can further boost your visibility online. Finally, email marketing is a cost-effective way to keep in touch with potential clients and provide updates on your firm’s services. By following these top ten tips, your law firm can stay ahead of the competition and reach new heights of success.

Affordable Website Design: When Is It Time To Rebrand?

by Qays Zubaidi | Apr 4, 2023 | Web Design, B2B Marketing, Branding and Design, Contractor Marketing, Financial Marketing, Healthcare Marketing, Law Firm Marketing, Oil and Gas Marketing, Small Business Marketing

As a Houston-based website design and marketing company, helping businesses with affordable website design is a daily task. However, rebranding can be a daunting decision for established companies. A powerful brand builds an emotional connection with customers, and the idea of starting from scratch can be overwhelming. Nonetheless, rebranding can be necessary for a business to move to the next level and even for survival.

To determine if rebranding is necessary, businesses need to take a step back and assess objectively. Signs that rebranding may be necessary include a lack of clarity in the brand, a generic brand that lacks uniqueness, an outdated brand, a brand that no longer resonates with its audience, or a business that has changed its focus.

Rebranding can revitalize a business, but it can be a challenging process. Fortunately, businesses don’t have to tackle it alone. Houston-based EWR Digital offers web marketing and rebranding solutions to help businesses achieve their goals. Their experienced website designers can provide easy and affordable solutions to your rebranding problems. Don’t hesitate to schedule a 20-minute call with one of their affordable website design consultants today.

12 Tips For Improving SEO For Law Firms

by Matt Bertram | Apr 4, 2023 | Law Firm Marketing

Search Engine Optimization (SEO) is an important tool for marketing and branding in today’s digital world. It is important for law firms to understand SEO principles in order to unlock their full potential. There are certain pointers that can help law firms become SEO-savvy. Firstly, storytelling and creating content is crucial in digital marketing. Every piece of content should be educational, entertaining or a mix of both. Secondly, using social media to the fullest extent can improve organic search traffic. Thirdly, conducting extensive research into the most popular keywords and using them in the content is important. Fourthly, figuring out the linking strategy is important. Lastly, publishing a blog that has insightful content and regularly posting it can help build brand identity and increase traffic. It is also important to ensure that the website runs smoothly and is easy to navigate.

Building Your Legal Practice: The Top Tips For Law Firm Marketing

by Matt Bertram | Apr 4, 2023 | Law Firm Marketing, Texas Businesses

Are you looking for ways to boost your law firm’s business and reach new clients? With over 435,846 law firms in the US, it is crucial to stand out from the rest. This is where the use of law firm digital marketing strategies come in handy. In this article, we will discuss five of the best law firm marketing strategies that can help you generate brand awareness and new leads. These include search engine optimization (SEO), content creation, email marketing, pay-per-click advertising (PPC), and social media marketing. By using these tactics, you can attract website traffic, improve your brand reputation, generate leads, and increase brand trust and loyalty. With the right approach, your legal practice can stand out from competitors and reach new heights.

20 Easy Ways Your Law Firm Can Save Money On Marketing

by Matt Bertram | Apr 3, 2023 | Law Firm Marketing, Texas Businesses

Hiring a marketing team can be expensive for law firms, but having customers is essential for any business. There are numerous things a law firm can do to market itself, such as reminding people of their services, making contacts, writing blogs, sending greeting cards, identifying the target market, maintaining authenticity, and so on. However, law firm marketing takes time, so it is advisable to hire a marketing agency or focus on direct marketing changes while waiting for the firm to grow. Some of the direct marketing changes include endorsements, making videos, follow-ups, job descriptions, logos, optimization, joining groups, offering promotions, and becoming sponsors. Eventually, hiring a marketing team will be necessary, but these direct marketing changes can help save money in the meantime.

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13105 Northwest Fwy
Suite 765
Houston, TX 77040

(713) 592-6724