As a Houston website design and marketing company, we help businesses with affordable website design every day. However, when we are working with established companies, we often notice a lot of hesitancy about rebranding.
Of course, building a great brand takes time and effort. A powerful brand builds an emotional bridge between you and your customers. So the concept of rebranding might seem scary at first. It might seem like you are discarding everything and starting over the process from scratch. But sometimes rebranding is essential for your business to go to the next level. It might even be a necessary step for survival.
5 Signs Your Business Needs Rebranding
In order to figure out whether to rebrand, you need to take a step back and objectively look at your business. Here are some signs that might indicate that it’s time for a change:
Your Brand Lacks Clarity
As businesses grow and new features and services are added, designs and interfaces become cluttered and the original message loses its potency.
It can lead to symptoms like attracting the wrong types of customers or a decline in customer retention. Often you can easily solve these problems by redesigning your website to portray a more coherent brand identity.
Your Brand Has Become Generic
Branding is supposed to increase recognition and awareness. You might have started your business with the latest available tools at the time, but over time your competitors are using the same technology.
Now your website looks the same as the competition and you don’t have a uniqueness advantage. It’s time to rebrand!
Your Brand Looks Outdated
Standing out is only good if you stand out for the right reasons. A website that looks and feels from the 90’s might make your site a famous meme, but that’s probably not a good way to be recognized. For businesses that haven’t updated their logos and websites for a long time, rebranding can revitalize their images.
Your Brand Is Not Resonating
Consumer tastes change and evolve. Businesses have to keep up with the changing landscape. Also, creating a brand is often a trial and error process. Nobody gets it right the first time. So it’s important to update your brand persona to make sure you are connecting with your audience.
Forward-thinking businesses are always experimenting with their branding. It’s not possible to predict consumer taste accurately. But if you don’t update regularly and keep track of the taste of your audience, the growing chasm might become too wide to overcome after a certain point.
Your Business Focus Has Changed
Businesses often have to make a hard pivot for survival or progress. For example, Twitter started as a podcasting platform and later pivoted into social media.
When you change your business direction, it’s a good time to evaluate your rebranding options. You might have to change your logo, your company name or your website’s color palette to be consistent with the themes, ideas, and aspirations of your new direction.
Get Help from the Web Branding Experts Today!
EWR Digital is a Houston website design and advertising agency that’s been helping businesses grow since opening its doors in 1999. Get to know us better. Interested in a 20-minute call with one of our affordable website design consultants? Schedule today!
Affordable Website Design: When is it time to rebrand? | EWR Digital – Houston, TX