8 Law Firm Marketing Strategies

Apr 5, 2023

<a href="https://www.ewrdigital.com/author/matt" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

If you’re a law firm wanting to add new clients, adopting law firm marketing strategies is your best chance to make this work.

Over the past decade, law offices have popped up on every corner around town. Competition is fierce. It can be frustrating to see your law firm struggling to find new clients.

Let’s see how:

Market Your Law Firm with These 8 Marketing Strategies

Multiple websites - EWR Digital

1. Redesign Your Website to Work for You

Website design has transitioned from static informational pages on the web to engaging, interactive selling machines.

Useful websites have compelling calls to action and subject-specific landing pages. Prospective clients who land on your website still need information, but they want tailored information specific to their needs.

If your legal website is as old as five years or longer, a website redesign may be one of the law firm marketing strategies that prove most effective for your business.

Have you had the same design for 5+ years? It’s time for a website redesign.


2. Maximize Your Online Listings

Online listing platforms such as Yelp, FourSquare, Hotfrog, and Thumbtack can provide “set it and forget it” marketing for your law firm. Google and other search engines use accurate online listings as an indicator for search ranking.

Additionally, online listings provide your website with valuable backlink and increased exposure.

In addition to the well known national level listing directories, many local and niche directories exist as well.

Clients are searching for answers to their legal questions.

3. Invest in Content Marketing

Adding high-quality content to your website is one of the most valuable law firm marketing strategies for multiple reasons. The first and most important is that content can be used to address potential client pain points and answer their questions.

Many clients aren’t searching online for law firms. They are searching for the answer to their legal question. When they land on your content, provide with the solution they need, and thus you gain their trust. In turn, they are more likely to retain you for legal services.

Adding a blog and consistently adding high-quality content that your ideal client is searching for will establish your law firm as an industry authority. This is the first step towards building a relationship.

New post - EWR Digital

4. Dive Into Social Media

Did you know that the number of local business pages on Facebook has reached 65+ million and that 88% of social advertisers use Twitter? IThat means you should also have a social media presence.

Social media is an opportunity to pull back the curtain on your business and reveal what makes your firm different, better, and more authoritative. The social media platforms that will be most effective for your firm will depend on your target market.

Social media is an opportunity to pull back the curtain on your business and reveal what makes your firm different, better, and more authoritative.

5. Pay Attention to Online Reviews

Managing your law firm’s online reviews involves a few regular tasks. Merely hoping that clients will review your business on their own is not an effective strategy. Combining the following is the right way to maximize your review exposure:

  • Ask your past clients for reviews. Send them a direct link and make it as easy as possible.
  • Respond to every review. Acknowledging every review left on Google, Yelp etc. shows good will.
  • Respond to negative reviews. Sometimes a negative review can have positive results when your response is professional.

Taking an active approach and setting goals for how many reviews your firm will receive each month is one of the law firm marketing strategies that is often overlooked but mostly effective.

E-mail - EWR Digital

6. Grow Your Email Lead List

An overwhelming majority of Americans use email daily and it remains one of the best ways to reach consumers.

Email marketing is reported to have more than a 4,400 percent return on investment for small businesses, like law firms.

Before you can send amazing video content and engaging written content, you will have to grow your list. You may be tempted to purchase an email list, but don’t do it! Building your list will dramatically improve the effectiveness of your email marketing and keep you from being reported as spam.

You may be wondering how to grow your email list. Here are a few practical ways:

  • Provide an opt-in, such as a checklist or downloadable ebook in exchange for an email address.
  • Ask existing clients for referrals.
  • Create a monthly newsletter and encourage website visitors to subscribe.
  • Run a giveaway and collect emails as part of the entry.

Email marketing can have more than a 4400% ROI for law firms.

Start with one or two strategies to grow your email list and commit to it.

Referrals - EWR Digital

7. Create a Referral Program

Word of mouth remains one of the most powerful law firm marketing strategies for any business. When friends and family share their experiences with your law firm and recommend you, clients will begin to pour through your door.

Create a referral program that provides an incentive for your past and current clients to champion your services and bring in more clients. The motivation can be a $50 Amazon gift card or a free hour of service.

Encourage your clients to refer your business, and in turn, you taken care of them in some meaningful way.

Word of mouth is one of the most powerful marketing strategies for any business.

Mailbox - EWR Digital

8. Don’t Forget About Snail Mail

While most modern day marketing strategies place an emphasis on digital marketing, physical mailings can still be effective.

Design a postcard and send it out to past clients reminding them of your services, alerting them to any changes, and encouraging them to refer their family and friends.

Many times a simple physical reminder is all it takes to bring in more billable hours.

Snail mail can actually be effective if used correctly.

Get Started on Lawyer Marketing with EWR Digital

Follow these 8 law firm marketing strategies to rejuvenate or grow your legal business for years to come. Need some help? Have any questions? Talk to the experts at EWR Digital.

Get in touch with us. Schedule a Consultation.

8 Law Firm Marketing Strategies | EWR Digital – Houston, TX