A good digital marketing strategy can truly boost your business. But pool industry marketing in the digital age requires a bit of research to figure out what which strategies will best suit your business . However, there are a handful of essential strategies that suit the pool industry marketing perfectly when done right.
Top 5 Pool Industry Marketing Strategies
- Have a responsive website.
The first and most important item in pool industry marketing is the website design, and having a responsive one can make a huge difference. Today, people spend much more time browsing the web on their mobile devices than they do on computers.
Your website is often a customer’s first impression, and it’s important to make sure that your beautiful desktop design is equally as user-friendly in its mobile version.
- Be strategic with SEO.
Draw in new leads and boost your websites ranking in search engine results with something called search engine optimization (SEO). Many pool industry marketing plans involve creating a blog to better capitalize on SEO opportunities.
With a little keyword research, you can find out what questions or themes people are searching the most in relation to pools. With that information, you can create content that your customers actually learn from– this is usually a blog.
If your blog provides in-depth information on finding a contractor, maintaining a pool, and other frequently asked questions, this will signal to readers that your company is knowledgeable, helpful, and trustworthy.
Use your blog to show customers you’re knowledgeable, helpful, and trustworthy.
- Incorporate pay-per-click advertising.
Advertising is another important tool in pool industry marketing.
Pay-per-click advertising through Google AdWords can help your company show up next to relevant searches and drive traffic to your site. You can even draw users in with a special offer on your ad. Plus, the amount you pay is up to you because pay-per-click advertising operates on a bidding system.
Once you select your keywords, you’ll set your maximum bid. This is the amount you are willing to pay each time someone clicks on your advertisement.
The good news is that you’ll only have to pay when someone clicks on your ad. The bad news is your ad won’t be shown as much if you’re consistently outbid.
- Leverage social media.
It’s pretty much impossible to develop a strong pool industry marketing plan without incorporating social media. Social media allows you to create relationships with customers and show some personality.
Encourage customer interaction on networks like Twitter and Facebook by creating engaging posts. Always encourage your customers to tag you in posts. Hello, free marketing!
It’s also a great place to share your blog posts and special offers to drive more traffic to your site. Just be sure to stay in touch with the seasons and trends to keep your audience engaged.
Craft exciting, relevant posts to engage with your audience on social media.
- Tap into Video.
YouTube is the second largest search engine in the world, so video is a fantastic tool for pool industry marketing. Simple videos on pool cleaning and maintenance tips are highly searched and incredibly valuable to your audience.
Placing your company’s logo in the bottom corner of the video and linking to your site in the description box can help drive more traffic to your site and increase your visibility.
Take Your Pool Business to New Heights with EWR Digital
It’s important to remember that all of these strategies are connected, and a great pool industry marketing plan incorporates all of them. It’s hard to keep up with all of this on your own. If you’re looking for an expert in marketing for pool companies, EWR Digital can help. Contact us today and request a 15-minute call with one of our experts. Give us a call at 713-592-6724 to get started!
Top Digital Marketing Strategies for Pool Industry | EWR Digital – Houston, TX