Mobile Advertising: Display Ads

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

Mobile advertising continues to have a big influence in the display ad network in 2019. This year mobile advertising represents 72% of all digital ad spending. This means if your business hasn’t followed suit yet, then it’s time to get on board. A mobile display ad is an advertisement that appears on a mobile device like a smartphone or tablet.


Mobile advertising represents 72% of all digital ad spending in 2019.


Read on to learn more about mobile advertising in the display ads network.

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In mobile advertising, there are many types of mobile ad formats you can choose from. Here are the five most popular mobile ad formats businesses choose to work with.


Interstitial ads are interactive ads that display across the entire screen. These ads appear between activities or during the pause between levels in a game. Interstitial gives you the chance to feature a compelling call-to-action.


Video ads are videos that play while a user is interacting with an app or after they open an app. These ads are pretty simple when you think about it, but hard to make and cost a little bit more money. So, if you have the budget you might want to hire a professional designer to create your ad. With potential to have an engagement rate that’s five times higher, it’s money well spent.


Rich media ads are ads that include video or audio. The goal is to encourage viewers to interact with your content. Creating an interactive game is a great way to impress your viewers and show your creativity.

A great example of this is Wheat Thins. Their game consisted of cracker chips falling from the top of the screen. All the viewer needed to do was fill the party bowl with as many cracker chips as they could within nine seconds. It was a simple game, but also creative. Once the game was over, the viewer was then presented a page featuring their latest products.


Banner ads are still the most popular mobile advertising format to this day. These ads place a “banner” on the top or bottom of the screen with relevant text and graphics. For businesses looking to get some brand recognition by as many people as possible, this is a safe way to do it.


Banner ads are still the most popular mobile advertising format to this day.



Native ads are ads that don’t look like ads. That’s because these ads look like a part of flow of the page. This ad looks and feels like part of the original app. This way it’s less intrusive and doesn’t disturb the viewer’s experience.

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Choosing to advertise on the display ad network could be a good thing for your business. Having a mobile advertising strategy is a great place to start. No matter how good your ads are, it means nothing without a good plan.


Don’t know where to start or need more information? Contact EWR Digital.  EWR Digital is a team of marketing experts that understand mobile advertising. You can reach us by calling (713) 597-2656 or by clicking the button below.

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