Display Ads: Expanding Ad & Guideline Sizes

Jan 15, 2019

<a href="https://www.ewrdigital.com/author/mike-filewiczewrdigital-com" target="_self">Mike Filewicz</a>

Mike Filewicz

Creative Director and Award Winning Branding Expert

Expandable display ads are known as rich media ads that can expand beyond the original size of the ad unit. The expansion is user controlled and will allow for a greater area for the ad to occupy – allowing more attention and better view for action from those interested.

The most common and relatable expanding ad may stream a movie trailer, show a video game clip, or demonstrate a number of items available to purchase.

Read on to learn how to leverage these display ads in your marketing strategy.

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Making the Most of Expanding Ads

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If you’re looking to make the most of expanding ads, you’re going to want to focus on video over image heavy media.

The eye is easily distracted when it comes to moving images. An intriguing video can stir emotion, so there’s much more chance that the audience will respond in the way that you’re after.

How many times have you been caught out watching a movie trailer at the side of a news site before? There’s a reason that it’s chosen as the main example when described by Google; it’s because of just how effective they are.

Invest in high quality video and you’ll be laughing all the way to the bank. Getting your personality through and demonstrating your product via video is the way to go.

Click-to-Expand Ads

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Click-to-expand ads come in the form of an expandable ad that can expanded to the larger size of 728×270 pixels.

When a user clicks on the ad, it will expand to the aforementioned size and enter the center of the page with a translucent grey background for a cinema-style experience.

Guideline Sizes

Google Adsense is very clear on the applicable size guidelines of expandable ad sizes, stating that:

“Expandable ads have two sizes: an initial “invitation state” size followed by an “expanded state” size once the user has expanded the ad:

  • Invitation state unit sizes: 120×600, 160×600, 200×200, 250×250, 300×250, 300×600, 336×280, 468×60 and 728×90
  • Expanded state unit sizes (corresponding with the previous invitation state unit sizes): 240×600, 320×600, 400×200, 500×250, 600×250, 672×280, 468×180 and 728×270”

Can I show expandable ads on my site?

Everyone is able to show expandable ads on their sites and automatically eligible once they add the AdSense code into the source code of the site and enable display ads.

Once enabled, expandable ads can be used to demonstrate your own services as well as those that have the option to pay for advertisement on the site.

Learn More from the Experts

If you’re looking for more information or to get started on internet marketing, don’t hesitate to contact EWR Digital for comprehensive information, help and guidance for moving in and taking over the online space.

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