Mobile advertising is all the rage – and it’s not because everyone’s addicted to their smartphone.
Well, actually, it kind of is.
The number of smartphone users is expected to grow from the current 2.1 billion to 2.5 billion in 2019. That’s 36% of the world’s population! And a whopping 95% of Americans own at least one smartphone.
95% of Americans own smartphones.
Did you know that 100% of people aged 18-29 own a cell phone of some kind? Of that, 94% own a smartphone and only 6% own a cell phone without those capabilities.
Furthermore, 53% of Americans own a tablet or similar device.
Today one-in-five American adults are “smartphone-only” internet users – meaning they own a smartphone, but do not have traditional home broadband service. Pew Research Center
And maybe the most compelling statistic is this:
Americans tend to check their phones about 80 times a day, sometimes up to 300 times per day! Overall, a typical smartphone owner spends about 4 hours a day on their phone.
That’s four hours every day you can get in front of them with mobile advertising. Read on to learn more.
WHAT IS MOBILE ADVERTISING?
Mobile advertising is simply advertising your business in a way that reaches people on mobile devices, such as smartphones and tablets.
PPC ADS
There are tons of ways you can do this, but the most popular is PPC, or pay-per-click ads.
Pay-per-click ads are ads that show up when you search for something in a search engine, like Google or Bing. They look like this:
It’s a way of buying visits to your website, rather than attempting to “earn” them organically. Basically, advertisers pay a fee each time their ad is clicked on.
In other words, you’re paying for website visitors. If you want immediate results, PPC is your best bet.
GEOFENCING
Geofencing is another great way to utilize mobile advertising. You may have also heard of geoframing, but there’s a difference between geoframing vs geofencing.
Here’s how geofencing works:
You can think of geofencing like a virtual “fence” around a certain location you’d like to market in. When people turn on their phone’s Location Services (GPS), your geofencing campaign can communicate with them when they’re in your “fenced” location.
Your “fence” can be as small as a grocery store or as large as the city of Houston – it’s up to you. You can make them into squares, circles, or any type of polygon to fit your company’s marketing needs.
Then, when a customer enters your “fence” they’ll get a notification on their phone. You can tweak that notification to be just about anything:
- Your dry cleaning is ready! (dry cleaners)
- Don’t forget the milk! (grocery store)
- You’re due for an oil change! (car repair and maintenance)
88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
PROGRAMMATIC ADVERTISING
Chances are, you’ve already heard of programmatic ads. If you haven’t, though, that’s okay, too.
Simply put, programmatic ad buying is automated buying and selling of online advertising. Using separate platforms to advertise on different channels within the internet and finding the best places to advertise is becoming an increasingly daunting task.
Reach your audience with laser-specific targeting.
Where your traditional method has a lot more moving parts, tenders, and negotiations, programmatic buying uses different algorithms to buy advertising display space. Examples include:
IP TARGETING
Yes, you can actually target people’s IP Addresses to market to them. It doesn’t need cookies, it’s easy to use, and it takes offline data into account, too.
IP Targeting is what it sounds like: targeting households based on IP addresses.
Most business decisions are made at work, not at home – so target people while they’re at the office to increase your ROI.
It’s a great way to ensure your ad gets seen by a real person!
SEARCH RETARGETING
It’s way more lucrative to market your product or service to people who are already looking for it. Search retargeting is another way to draw customers back in to make a purchase.
Here’s how it works:
- A user searches for something (i.e. “used sports cars”).
- When they’re browsing the web, they see displayed ads based on their search keywords.
- The user clicks through the ad and becomes a conversion.
So say someone comes to your website looking for a Mazda. They don’t find any they like, and start looking at other stuff online.
Well, one day, the perfect Mazda comes into stock at your dealership. That’s when they see the ad for a Mazda – in the exact color they want – at your dealership! This reels them back in, helps them find what they’re looking for, and everybody wins!
CONTEXTUAL TARGETING
It’s important to get your ads not just out there, but also out there in front of people who actually want to see them. Otherwise, what’s the point?
Contextual targeting can help you get your ads in front of the right people.
Ads are selected and served up by automated systems based on the user’s identity and the content being displayed. This strategy looks at keywords and categories of content consumers are already viewing to show them relevant ads they probably want to see.
So they end up seeing ads they’re actually interested in and you target the customers you’re looking for. Win-win!
GET MOBILE ADVERTISING FROM EWR DIGITAL
Interested in mobile advertising that works? Call the experts at EWR Digital. We’re a Houston-based internet marketing agency that’s been helping businesses grow since 1999. Simply click the button below or call us at (713) 597-2656 to get in touch.
What Is Mobile Advertising? | EWR Digital – Houston, TX